| Instructional Design is the art and science of applying the principles of teaching
and learning to best educate a specific audience on a specific topic. It is the
strategy behind all the work we do.
At SweetRush we help businesses improve the performance of their employees.
This means teaching how to use a new software or hardware product, or
perhaps how to be a better leader. It means teaching employees how
to perform like the best performers, for example, in closing a deal or collecting
bad debts. Regardless of the topic to be taught, we are experts at getting our
arms around the subject matter and crafting effective training courses.
In the good old days you received your education and went to
work and then things changed slowly – slow enough that you
could learn incrementally on the job. In today’s business reality, things are
quickly changing all the time and employees need to learn new skills on a regular
basis. Ongoing employee education is now considered an imperative if a business is to remain
competitive.
In the new service and information-based economy in which we live, intellectual
capital is increasingly replacing physical assets as a company’s real
value.
Our job is to partner with our clients to help them improve the intellectual
capital of their employee base. To do this we utilize a process that analyzes
what needs to be taught and why, and what is the best method to deliver the
training. When our clients come to us, we know it is our job to consult with
them on how to apply the best practices in instructional design to their projects.
This is our life’s work and we take it very seriously. We spend many
long hours developing every project, and it’s important for us to know
that these trainings are going to be effective and improve the learners’
performance and ultimately the competitive standing of their employers.
We have helped many clients improve the performance and
increase the intellectual capital of their employee base. We would be pleased to
have you speak with them to verify our talents in this exciting and demanding
field.
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