M-LEARNING

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What is “mobile” and what is “m-learning”?

Seemingly simple words take on so many meanings. But here at SweetRush, we have a way of simplifying ambiguous technology terms. In our world, “mobile” means tablet or smartphone, and “m-learning” means using these devices to deliver training and performance support to your audience. We help you identify the right platforms, and then design, build, and test your solution so it works precisely where and how you need it to work. Want to create new m-learning? Or, perhaps you have materials that you want to convert to m-learning? No problem. We can help you make the right call.

Your Mobile Learning Strategy:
TOP 5 Things You Need To Know

Android or iPhone? Flash or HTML5?
These are important decisions, but even more critical (and key to helping you make the right choices) is making sure you have a solid mobile learning strategy. Scroll down to reveal our top 5 considerations.

1 START WITH THE BUSINESS DRIVERS
M-learning can serve as a facet of your overall training strategy but, to be effective, it must be used appropriately. Do your employees in the field need refreshers on-demand? Do you want to keep your associates on the floor, yet still deliver training they need? Does your staff keep missing important messages or reminders? Begin by examining your need, and keep m-learning in mind as a solution.
2 CONSIDER YOUR AUDIENCE
Identify people whose jobs already depend on mobile devices. These groups will be more prepared to take advantage of your m-learning offerings. Assess management readiness—do you have the buy-in to support m-learning initiatives? Cultural considerations may come into play as well, as m-learning for informal or social learning may not succeed without an established culture of sharing and collaboration.
3 NOW ENGAGE THEM
When it comes to attention and retention, the same rules apply: Engage your learners and keep them focused. The mobile platform offers convenience and a good fit for on-the-go learners. But with less control over the learner’s physical environment (out of the office and into the world), it’s likely that distractions will increase. Using multimedia (e.g., video, audio, and animation) and native user interface features of some devices (e.g., touch and swipe) are just two examples of how to keep learners engaged.
4 SERVE
BITE-SIZED LEARNING
We call it nano-learning—small, distinct learning solutions that focus on one learning objective. Learners need more targeted training that will help them at the point of need. With foresight and careful planning, you can simultaneously design a course for e-learning and performance support for m-learning by considering how you chunk the content.
5 TARGET
THE RIGHT DEVICES
Start with the why (business drivers), who (audience), what (learning objectives), and how (ways to engage) before you get to the where. Your company policies, internal support, and infrastructure will also factor into the decision. With so many devices, operating systems, and authoring tools available and primed for launch, having a clear idea of your needs will help you choose the right path.

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