mobile filibustering or how to present when you have little to say

When it comes to Flash vs. HTML5 in e-learning industry, how can you tell that we live in times of uncertainty?

The obvious answer is “because we just do.” Because we live and breathe this industry, we know that with new technology and new advances, things are constantly changing!

But it’s also fun to pick up on other signs, and — maybe, at the end of the day — there’s no other purpose than to feel a little more superior and a little more like a know-it-all, though I prefer to think it’s just looking at the things with a lighter perspective.

Long story short, here is one interesting thing that I’ve recently noticed. How many times has this happened to you? You’ve arrived at a conference, you registered for a class or a webinar, you come across an article with an enticing mobile-learning-related title, and you are salivating at the thought of the secrets about to be revealed, and the most precious answers that are about to fall at your feet. 

And then it starts: You are being told again and again and again the statistics of tablet-market penetration, starting with 2010; the types of users the mobile market recognizes; and what time of day iPad is used the most. Not exactly the mysteries of the universe you were hoping to learn, or any definitive answer to the Flash vs. HTML question at hand.

And then somewhere around the middle, you realize it’s the same old story: There is no hard-and-fast rule, no silver bullet. You need to make your own choices, and you need to consider this and keep that in mind, and…

Then you are out of time.

My point is this: I don’t need to be sold on the importance of mobile technology and the inevitability of HTML5. I do hope that next time I register for a webinar I can learn something new, and not waste half an hour on a statistical small talk.

And this is why my compadres John-Carlos and Erin made me so proud with their latest Design for the Mind webinar presentation. The presentation was interesting, informative from the first minute to the last, and it taught me something.

So to summarize, what I’m hoping to see more in the industry is:

Less statistics

Less small talk

More solutions and valuable information

Just saying…