The company’s second appearance at DemoFest will focus on an exceptional example of game-based learning for sales associates.

San Francisco, California, November 7, 2016— SweetRush is proud to announce its participation in DemoFest, part of the prestigious DevLearn 2016 conference for learning and development professionals. Two of the best and brightest at SweetRush, Erin Krebs, Director of Client Solutions, and Dr. Steve Yacovelli, Director of Inclusion and Change, will present a Brandon Hall Excellence Award-winning game developed for tire sales associates. DemoFest will take place at MGM Grand.

The game will showcase best practices in game-based learning and serious games for a Millennial audience, including challenging scenarios, engaging interactivity, feedback incorporating humor, working against the clock, and “special powers.” It serves as the culmination of an online learning program for extended enterprise sales associates, testing the skills they’ve gained throughout the program in over 100 eLearning courses. In addition to receiving two gold Brandon Hall Excellence Awards, the game has also garnered an International Serious Play Award.

“DevLearn attendees will not want to miss this opportunity to see this serious game in action,” said Arturo Schwartzberg, Chairman and Cofounder of SweetRush. “Learning and development professionals looking for a truly interactive and engaging game-based learning solution will surely be inspired by our demonstration.”

The DevLearn 2016 Conference & Expo, produced by The eLearning Guild, is one of the most attended and anticipated events for the learning and development industry. It will take place November 16 to 18 in Las Vegas, Nevada.

Steve and Erin will also present a session on hidden or unconscious bias for instructional designers and facilitators.

To register for the conference and learn more about DemoFest, visit the DevLearn 2016 website.

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help a business grow, change, prosper, and thrive. The passionate pursuit of this expertise and development of these tools has been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, loyal clients, a 14-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. In our Talent Solutions service, we harness creativity and our unique knowledge of talent, team-building, and learning and development to find you the best temporary staff to augment your team. We apply the creative lens to all things, from project management to how we treat our teammates, clients, and the planet.

We are over 100 people strong and have been in business since 2001. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom and the full gamut of custom-developed e-learning modalities.

Dream with us, and together let’s make a positive impact!