SweetRush's Change and Management Communication Expert Fran White

SweetRush strengthens its world-class culture and change consulting offerings by hiring noted change management and communications specialist Fran Willis White to help clients identify obstacles to growth, implement change efforts, and thrive in today’s market.  

SAN FRANCISCO, Calif., July 29, 2019 — Esteemed change expert Fran Willis White has joined SweetRush’s Cultural and Organizational Transformation team to help broaden and strengthen its change management services. With more than 25 years’ deep experience shepherding some of the best-known global brands through major organizational change, Fran offers clients unique expertise, an innovative tool set, and a warm, caring approach.

As Senior Change Management and Communications Consultant, Fran will partner with Director of Cultural and Organizational Transformation Ashley Munday to augment SweetRush’s change management services. Combined with Ashley’s expertise in cultural transformation, this powerhouse team will drive change in organizations while helping them recalibrate their culture. It is a SweetRush-held belief that cultural transformation goes hand in hand with change management, and both are supported by training initiatives—an end-to-end pipeline of services uniquely offered by SweetRush. These complementary services empower SweetRush’s clients to better compete in today’s quickly shifting business environment. 

Throughout her career, Fran found that speed to change—that is, low resistance to adoption—is the most significant indicator of success in any organizational transition; her work with clients will reduce this resistance and speed up integration. She will strategize, design, and facilitate holistic change solutions that include resonant internal messaging—necessary in change efforts—and recommendations for leadership and team training—also vital in transformations. Fran’s effective, proprietary tools and methods accurately assess and analyze needs, risks, and opportunities and streamline the change process. 

“With the pace of change and innovation so dramatic and disruption in nearly every industry, an organization either changes with the world or becomes irrelevant within years. (At the current pace, Innosight predicts nearly half of today’s S&P companies will be replaced by 2028.) Change is a great lever of growth—as is cultural transformation. And when you add both together, you have an incredibly powerful tool to enable success,” Fran says. “I also know from experience that oftentimes a change consultant is brought into an organization, and there’s a ‘lost in translation’ moment when the L&D vendor is brought in. I’m so excited to be at SweetRush, where we have the full capability of delivering a cohesive end-to-end transformation.”

“There’s a rising demand from our client-partners for culture and change consulting combined, so we have been growing both these aspects—change management and communications solutions—and I am thrilled to add Fran’s expertise to our team,” says Ashley Munday, Director of Cultural and Organizational Transformation. “We know how change rolls out and affects employee performance, and Fran can help maximize business impact.”

“Fran is very familiar with the tough challenges that today’s business leaders are meeting and has a real gift for tapping into client needs, fostering conversations, and facilitating change,” Ashley continues. “She also has a great spirit and a natural drive to contribute. All of this makes Fran the perfect person for this role.”

As a management consultant, Fran has worked with clients ranging from Fortune 100 to startups, including Walt Disney World, Southwest Airlines, Office Depot, Hewlett-Packard, Northrup, and many others, in such varied industries as finance, retail, health care, insurance, manufacturing, and nonprofit. As testament to her exceptional abilities, more than 95% of her clients engaged her for subsequent contracts. 

Fran lives and works in Dallas and has a son in law school and two stepchildren. She loves reading and visiting the Jersey shore. Connect with Fran via LinkedIn at https://www.linkedin.com/in/franwilliswhite/.

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 18-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet.

We are over 150 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!