Welcome to SweetRush, Inc. website (“the Website”). Please read the following disclaimer that applies to your use of the Website. If you do not accept the terms of this disclaimer, please cease using the Website immediately.

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You may copy, download, or print pages from the Website for non-commercial use within your organization, provided that you do not modify the content and attribute it to SweetRush, Inc.

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SweetRush Privacy Policy

Effective Date February 4, 2025 (Updated March 9, 2026)

1. Notice At Collection (CCPA/CPRA Compliant)

We collect the following categories of personal information: identifiers (name, email, ip address), commercial information, and internet/network activity. We process this data to provide our services, respond to inquiries, and for marketing analytics. We do not sell your personal information for money, but we may ‘share’ it with advertising partners for cross-context behavioral advertising. We retain your data for as long as necessary to fulfill these purposes or as required by law. You may exercise your right to opt out of sharing by contacting us at privacypolicy@sweetrush.com.

2. Policy brief & purpose

Our Company Privacy Policy refers to our commitment to protecting the privacy and security of the personal information entrusted to us by our employees, contractors, job candidates, customers, suppliers, stakeholders, and other interested parties.

_{3. Scope and Legal Basis}

This policy explains how we gather, store, and handle data fairly, transparently, and concerning individual rights under applicable privacy laws, including the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR). For users in the European Economic Area (EEA) and the UK, our legal bases for processing include: consent (for marketing), contractual necessity (for service provision), compliance with legal obligations, and our legitimate interests in website security and analytics.

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4. Information We Collect

In the preceding 12 months, we have collected the following statutory categories of personal information:

• Identifiers: name, email, ip address, and unique device identifiers.
• Commercial information: records of products or services purchased or considered.
• Internet activity: browsing history, search history, and interactions with our website.
• Professional/Employment data: job title and company name (for b2b interactions or candidates).

5. Use of your Personal Information

We  use personal information for the following purposes:

• Responding to your inquiries and providing services
• Administering our websites and monitoring for fraud.
• Marketing and analytics: we may ‘share’ your information with third parties and third-party tools to:
  
  •  personalize your experience and analyze campaign effectiveness. 
  • record user interactions, heatmaps, analyze user behavior, and mouse movements to improve site performance
  • You can opt out at any time.

6. Disclose of Personal Information

We may disclose personal information to: 

• Affiliated companies and subsidiaries
• Sub-processors and service providers (e.g., cloud hosting, crm tools, and analytics vendors) under strict data processing agreements.
• Professional advisors, such as lawyers and auditors
• We do not sell your personal information for monetary gain. However, the use of advertising cookies may be classified as ‘sharing’ under California law.
• Regulatory authorities, when legally required

7. Your Rights and Choices

Subject to applicable law (GDPR/CCPA/CPRA), you have the right to:

• access, correct, or update your data.
• request deletion (right to be forgotten).
• right to data portability (receive your data in a usable format).
• right to opt out of the ‘sharing’ of data for targeted advertising.
• right to limit the use of sensitive personal information (if applicable).
• right to non-discrimination for exercising privacy rights.

8. International Data Transfers

We comply with the eu-u.s. data privacy framework (dpf), the UK extension to the eu-u.s. dpf, and the swiss-u.s. data privacy framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information. When transferring data internationally, we use standard contractual clauses (SCCs) and data encryption.

9. Data Retention

We retain contact information for three (3) years after your last active interaction with us. transactional and contractual data is retained for seven (7) years to comply with legal, tax, and audit obligations.

10. Data Security Measures

We implement technical and organizational measures, including SOC2-based organizational security policies, encryption, and confidentiality agreements. We honor global privacy control (GPC) signals transmitted by your browser as a valid opt-out request.

11. Website and Cookies

Our website utilizes a cookie consent manager. Non-essential cookies (analytics/marketing) are disabled by default until you provide explicit consent. You may withdraw consent at any time via the ‘cookie settings’ icon on our homepage.

12. Social Media Widgets and Features

The SweetRush website has some social media widgets and features. These widgets and features may collect your IP address and some other information to enable them to work correctly. However, your interactions with these social media widgets and features are not covered in this Privacy Policy. They are governed by the privacy policies of the companies that provide them.

13. Website documents, downloads, and marketing

Often when you download an eBook or any other document from our website, you voluntarily submit your personal information to us, such as your first name, last name, email address, job position, and company name.

If you submit your personal information and choose to hear more from us, we may send you our monthly newsletter or other relevant marketing materials. But, if you decide you do not want to receive any information from us, we will respect your decision and not send you any kind of information. Some content from us may have an opt-out you can utilize but in all cases, you can contact us at privacypolicy@sweetrush.com to opt-out at any time and have your personal data removed from our system.

14. Google Analytics Privacy Notice

Our website uses Google Analytics. You may opt out of Google Analytics tracking by using the link provided below or by enabling global privacy control (GPC) in your browser settings.

Opt-out link: https://tools.google.com/dlpage/gaoptout

15. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our privacy practices or legal requirements. We encourage you to review this policy periodically for any updates. The most current version will be posted on our website.

16. Contact Us

For any questions regarding this policy or to exercise your rights:

SweetRush, Inc.

Address: 1728 Ocean Ave, #366, San Francisco, CA 94112

Email: privacypolicy@sweetrush.com

Phone: 415.647.1956

Thank you for taking the time to read our privacy policy. We are committed to safeguarding your personal information and providing transparency in how we handle your data. By continuing to use our services and provide us with your personal information, you acknowledge and agree to the terms of this Privacy Policy.

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