Brandon Hall Excellence Awards 2021

San Francisco, Calif., August 20, 2021 — SweetRush, an industry-leading provider of learning and talent development solutions, along with its client-partners, celebrated a record 22 Gold awards at the 2021 Brandon Hall Group HCM Excellence Awards

Earning a total of 27 awards, SweetRush was recognized as a top winner by Brandon Hall Group. The company shares these accolades with the American Association of Critical-Care Nurses (AACN), adidas, Bridgestone Americas, Mondelēz International, the National Emerging Special Pathogens Training and Education Center (NETEC), Sally Beauty, the Society for Human Resource Management (SHRM), and Wells Fargo.

“In the midst of a stressful pandemic year, we are so thankful to be working in a field that is needed and relevant,” said Arturo Schwartzberg, SweetRush Chairman and Cofounder.

“We were able to lend support to nurses and to help disseminate critically needed, accurate information to health care workers around the world. We supported our clients in moving their agendas forward, helping to keep the doors open and folks employed and growing in their careers. We are humbled and grateful,” added Schwartzberg.

“We are profoundly grateful to our amazing client-partners for trusting our team to collaborate on high-impact projects in service of greater life potential,” said Andrei Hedstrom, CEO and Cofounder at SweetRush. “There is so much need for growth and transformation in our rapidly changing world, and I am proud of our team for bringing their incredible crafts together to do our part in our caring way. This happens at SweetRush every day, but this is a special time of the year, when the hard work is recognized by expert judges and our skilled colleagues at Brandon Hall Group. What an inspiring time to be in a field of work that has so much to offer. What else is possible?” 

Highlights of this year’s awards include:

  • Wins in 14 distinct categories, spanning the Excellence in Learning, Excellence in Leadership Development, and Excellence in Sales Performance program areas
  • Seven Gold awards for innovation in learning programs
  • Four Gold awards for custom online training content

SweetRush’s awards showcase its breadth and depth of capabilities, including blended learning, competencies and skills development, mobile learning, simulations, performance support, learning ecosystems, and virtual reality.

Subject matter and performance objectives for the winning programs were also varied, including sales training for retail environments, leadership development for new people managers, enabling an agile mindset, new hire onboarding, and empathy and relationship building.

Award-winning programs also represent a wide array of industries that SweetRush partners with: banking and finance, health care, consumer goods, automotive, nonprofit, retail, and business services.

SweetRush’s 2021 Brandon Hall Group HCM Excellence Awards include:


  • Best Unique or Innovative Learning and Development Program (5)
  • Best Unique or Innovative Sales Training Program (2)
  • Best Advance in Custom Content (4)
  • Best Advance in Competencies and Skills Development (2)
  • Best Advance in Leadership Development
  • Best Program for Sales Training and Performance
  • Best Advance in Creating an Extended Enterprise Learning Program
  • Best Sales Program for the Extended Enterprise
  • Best Use of Blended Learning
  • Best Use of Games or Simulations for Learning
  • Best Use of Mobile Learning
  • Best Use of Performance Support
  • Best Learning Team


  • Best Advance in Competencies and Skills Development
  • Best Learning Program Supporting a Change Transformation Business Strategy
  • Best Unique or Innovative Learning and Development Program
  • Best Unique or Innovative Sales Training Program


  • Best Unique or Innovative Sales Training Program

“Brandon Hall Group Excellence Awards in 2021 provide much-needed and well-deserved recognition to organizations that went above and beyond to support their stakeholders during the unprecedented disruption of the COVID-19 pandemic,” said Brandon Hall Group COO and leader of the HCM Excellence Awards Program Rachel Cooke. “The awards provide validation of best practices in all areas of HCM at a time when they have never been more important to employers, employees, and customers.”

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.

If you’d like to speak to SweetRush about its award-winning approach to learning and development, visit the company website.

View the winners on the Brandon Hall Group website. Congratulations to everyone who won!

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work has earned us gold awards and industry accolades and the loyalty from a remarkable portfolio of clients.  

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet

We are over 200 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!

About Brandon Hall Group

Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. As an independent HCM research and analyst firm, they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition, and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking, and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services that aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement.