The company earned top honors in two categories with three projects at the 2018 Horizon Interactive Awards.
San Francisco, Calif., April 23, 2019. — The Horizon Interactive Awards recently announced its 2018 winners, recognizing the past year’s best of the best in interactive media production. SweetRush came out on top in two categories, taking home three Golds.
The winning projects and categories are:
- Make That Sale! – Gold winner in the “Website – Training / E-Learning” category with client-partner Bridgestone Americas
- Barrow Brainbook – Gold winner in the “Website – Training / E-Learning” category with client-partner Dignity Health
- Lifestage Navigation – Gold winner in the “Video – Instructional” category with client-partner Age Wave
For SweetRush, this is a great wrap-up to the 2018 awards season. This puts the total number of wins at 35, with 30 Gold awards.
Above all, this is an acknowledgment of the company’s breadth and depth of capabilities. SweetRush works with clients in various industries, creating learning solutions for diverse subject matter. On top of that, the company uses a variety of delivery modalities and instructional and creative techniques. For these three awards alone, the solutions were produced for:
- The automotive, health care, and finance industries
- Retail sales associates, youth athletes, and banking professionals
- Sales training, medical education, and empathy building
- Using interactive eLearning, gamification, 3D avatars, and video
The Winning Projects
Make That Sale! is a program developed to help retail tire sales associates work more effectively with customers and close more sales. The program integrates video storytelling, 3D animation, and interactivity. SweetRush created an engaging way for associates to practice the most difficult steps of sales: presenting the right recommendations and overcoming objections to close the sale. In short, the program uses a game show feel, combining character development with humor.
The Barrow Brainbook is a multimedia-rich, interactive learning experience on how to prevent, recognize, and respond to concussions targeted to student athletes. Further, the program presents vital medical information to students in a fun way that keeps them motivated to learn. For instance, the program showcases a Sports Center-like television show hosted by two 3D, fully animated avatar-coaches.
The Lifestage Navigation video introduces a holistic, customer-centric, online learning solution for bank associates. The program helps them develop empathy for their clients. The video features exceptional use of line and color to represent the six life stages of banking clients.
Striving for New Solutions
“Working in the Learning and Development industry means continually striving for creative solutions that capture the hearts and minds of learners,” says Arturo Schwartzberg, SweetRush’s Chairman and Cofounder. “At SweetRush we take pride in leveraging new tools and techniques that enhance our learning programs. Nevertheless, we never lose sight of what’s really important: the learner audience and meeting our clients’ business and instructional objectives. These three prestigious Horizon awards confirm that we’re on the right path.”
The full list of 2018 Horizon Interactive Awards winners can be found on the organization’s website. The winning entries showcase the industry’s best interactive media solutions. These include websites, mobile applications, print media, interactive displays, public exhibits, online advertising, video, email, and more.
The 2018 Horizon Interactive Awards saw over 800 entries from around the world, including 37 of the 50 U.S. States and 20 other countries.