Change Management

“Change management” is the process of strategically guiding your people through a specific change, whether that’s a new business process, a new software system, a shift in culture, a new service offering, or a corporate merger.

We humans don’t typically like change, but if you manage the process well, you can help people not just survive but thrive and grow in times of change. Paying attention to change management can significantly enhance the adoption and success of the underlying change event. It just makes sense.

We help you think through the bits and pieces that make up a truly successful change management program, like engaging key stakeholders, strategic communications and training events, and measuring the success of your change efforts.

Our approach helps you reduce the setback in performance that comes with any business change, and makes your organization that much more resilient for the next change (because we all know another change is just around the corner!).

Leadership & Culture Development

When you gather any group of people together, they create a “culture”: the shared values, norms, attitudes, standards, and beliefs that weave through an organization.

Whether strategically cultivated or left to grow organically, every business has a unique culture. For better or worse, your culture is happening. But is it the one you want (and the one you need) in order to be successful?

At SweetRush, we work with clients to define the culture that’s best for your business today, and then identify strategies and tactics to help you grow and develop that desired corporate culture. And we include “leadership” here because, well, the #1 influencer in any corporate culture is the leaders within it. And finally, we measure the shift in culture, and show you how to continue to monitor your culture’s “personality” to ensure it’s where you want it to be.

Inclusion Consulting

While organizations understand that being inclusive is the “right thing to do,” it also makes impeccable business sense. Inclusive business practices (from engaging and retaining your best talent to expanding your market reach) have become one of the biggest drivers of success today.

But how well is your organization engaging in inclusive business practices that speak to both your employees and customers? Are you being proactive and innovative, or just checking the box? Are your organization’s “hidden biases” derailing your success and undermining your reputation?

We are extremely passionate about inclusion at SweetRush, and we help our clients embrace it within their businesses. It’s a way we can “do good” that we’re thrilled to participate in.

From auditing your company’s policies to examining your overall business strategies for inclusivity, we’ll ask the tough questions, look for potential unconscious biases within your business practices, and help you maximize the beautiful diversity of talent within your organization through proven strategies and measurement.

change-and-leadership-arrow change-and-leadership-arrow change-and-leadership-arrow

Everyone is individual and different.


Equal access to opportunities.


Inclusion is a sense of belonging feeling respected, valued for who you are, feeling a level of supportive energy and commitment from others so that you can do your best at work.

Better Culture & Business

It’s the right thing to do, and it makes impeccable business sense.


Steve Yacovelli, Ed.D.
Director of Inclusion & Change

As SweetRush’s Director of Inclusion and Change, Dr. Steve Yacovelli’s many focuses include change management, diversity and inclusion consulting, instructional design, leadership and cultural development, learning strategies, and training evaluation. A published author, Steve’s writings focus on organizational and individual adoption to change, how adults learn using technology, and organizational readiness for technology-enabled learning. Steve has worked both as an internal and external consultant at such esteemed organizations as The Walt Disney Company, IBM, The Bill & Melinda Gates Foundation, Hilton Worldwide, and Out & Equal Workplace Advocates. He holds a BS in public relations from Millersville University, an M.A. in educational policy and leadership from Ohio State University, and an Ed.D. in instructional technology and distance education from Nova Southeastern University. In his spare time, he loves to travel abroad, play softball, swim, and spend time with his canine children, Ella and Russel (oh, and his husband Richard, too).


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