CREATIVE DESIGN FOR ENGAGEMENT

creative_design_header_bg

The day of the ho-hum, next-next-next training module is over – or at least it should be if you want to attract, enrich, and retain talent.

Training materials embody your brand and speak loudly and directly to your employees. Whether you are communicating, motivating new employees, or teaching a system, good design means connecting with an audience to create an emotional response.

We start by listening to you: the business drivers, the objectives, and the motivators. Every project and every audience is unique. We gather inspiration from the world around us. We embark on a journey of collaboration with you, and solving your challenge is our common goal. Whatever the solution – games, simulations, infographics, avatars, and more – our visuals are designed to enhance your brand, engage your learners, and create a memorable learning experience.

Thought Leader: John-Carlos Lozano – Chief Creative Officer

THOUGHT LEADER

John-Carlos Lozano
Chief Creative Officer

John-Carlos Lozano can simply be described as a force of nature. He’s an extraordinary artist, and a passionate learner, leader, and teacher. With a dual degree in graphic design and illustration/animation, John-Carlos has formed and leads a phenomenally talented team of artists, designers, and animators as our Chief Creative Officer. John-Carlos sets the bar of quality at SweetRush and, rather than accepting status quo, he constantly pushes the team to reach higher. Seriously; have him walk you through our portfolio, and be prepared to be impressed. And yet, he is humble, personable, patient, and consultative and, just like on his surf board, always ready to take on a new wave. With John-Carlos on your team, you can be sure to shine, because he will do everything in his power to make sure you look good.

GESTALT-ERIZE YOUR DESIGN!

gestalt-head
Closure
Common Fate
Continuity
Figure/Ground
Proximity
Similarity
Symmetry

BLOG

Coworkers_in_a_Virtual_Company
I have been working from home for SweetRush, a virtual eLearning company, for four years. My coworkers are some of the most talented, creative, and hardworking people I have had the pleasure to work with. Day after day, I collaborate with my team to create engaging and unique online courses. Through the course of the...
Read More >
What Makes a Good Game Gamification SweetRush
Routinely in my role as Creative Director at SweetRush, I’m asked, “What makes a good game?” While I could give examples, quote research, and talk until I’m blue in the face, I first ask the question, “Do you play games?” If I’m lucky, I move to, “What are the characteristics of games you like?” What...
Read More >
Designing for a New Generation of eLearning
As a designer, it’s easy to make pretty pictures. Now try making designs that go deeper. “Deeper how?”, you may ask. Certainly we perceive things visually, but the factors that motivate us and help us interpret those designs have more to do with the content. At the intersection of instructional design and visual design are...
Read More >
Learning Rush by SweetRush
Imagine that you need to buy a dress or a suit for a formal event. What do you do? Maybe you take a look around the store, search for something that you like, and then…There it is, on the rack, the perfect one. You are not sure if it’s the right size or what fabric...
Read More >
Learning Game Designers Game-Based Learning Bigfoot
Is the supply of learning professionals who understand game design ready to meet the demand for game-based learning? Do we search for fictional Bigfoot — or get creative with our roles, teams, and processes? It’s a law of nature: things change. Advances in technology and our understanding of psychology foster new ways of communicating. Ten...
Read More >
Gestalt Design Theory: Visual Perception
“Simplicity is the ultimate sophistication.” Steve Jobs was not the first to enlighten us with this quote; it was that brilliant Renaissance man, Leonardo Da Vinci, who coined the phrase. Simplicity and clarity are important factors in human perception and how we process visual information. One could possibly argue that Leonardo’s statement was a premonition...
Read More >
Learning Rush by SweetRush
Our industry is constantly changing, and 2016 was no exception. Among the many different techniques and types of learning solutions for adults, what once were emerging trends have become integrated into our offerings, while new trends have been generated that offer enormous potential. At SweetRush, well, we love to share. It’s important to spread our...
Read More >
Gamification
Gamification (or just plain “gaming”) is a huge buzzword in the learning community. According to the experts in human behavior and brain development, gaming is not only good for you, but essential to the development of parts of our brains that control our cognitive skills. As with any topic of this nature, we will continue...
Read More >
Top