SweetRush Recognized as #1 Content Provider for DEI Training—for the Third Year in a Row!

San Francisco, Calif., May 15, 2024 – The SweetRush team is so honored to be recognized as the number-one content provider for Diversity, Equity, and Inclusion (DEI) Training Content by eLearning Industry for 2024 for the third consecutive year. 

“We are so thankful for the award, but this is about our industry and the opportunity and responsibility we all have to use our craft to be a force for positive change,” said SweetRush CEO Danielle Hart, “and promoting the values of DEIB stands out as a powerful human-centered value all of us in our industry can focus on and be proud of.”

Many clients care deeply about—and come to SweetRush specifically for—Diversity, Equity, Inclusion, and Belonging (DEIB) training. However, regardless of the training topic, DEIB can be infused in all training deliverables, from the way people and avatars are depicted to how stories are told and language is used.  

Businesses trust SweetRush to deliver training that embraces everyone’s unique experiences. They are great at uncovering unconscious bias, creating a common language, and opening hearts and minds.” – Christopher Pappas, eLearning Industry Founder.

At the heart of SweetRush’s success is its innovative approach to DEIB training, thoughtfully designed to meet the diverse needs of clients and learners. SweetRush’s bespoke programs feature inclusive storytelling and character designs that resonate across a broad audience, enhancing the learning experience by ensuring all participants feel seen and respected. This commitment to diverse representation in eLearning provides authentic experiences that reflect the real-world diversity of the learner population, fostering an environment where everyone feels valued and included.

“Our mission at SweetRush is to infuse DEIB into everything we do; it’s not just what we do, it’s who we are,” said SweetRush DEIB Lead Gonzalo Solorzano. “This recognition is a testament to our deep commitment to creating learning experiences that are not only educational but also transformative.”

SweetRush’s partnership with the Human Rights Campaign Foundation (HRCF) exemplifies this thoughtful approach to character authenticity and depth. In character design, SweetRush takes great care to “treat our characters with respect,” considering them representations of real people rather than mere lines on a digital page. By understanding their backstories, dreams, and desires, SweetRush finds unique ways for characters to express themselves as individuals. 

In collaboration with the HRC Foundation, SweetRush has applied these principles to develop workforce training focused on diversity, inclusion, and belonging. This project employs narrative-driven, inclusive content that deeply engages learners on crucial topics such as Allyship in Action, Gender-Inclusive Language, and Unconscious Bias. Each course is thoughtfully crafted to address critical issues affecting traditionally marginalized groups. This ensures that the training educates and resonates with learners, fostering a genuine connection to the content and promoting a deeper understanding of DEIB principles.

“Our approach goes beyond traditional learning; we focus on immersive experiences, leveraging multimedia and real-life narratives to foster empathy and understanding among learners,” Hart said. “We believe in the power of education to transform lives and are committed to helping organizations create inclusive cultures.”

SweetRush also collaborated with the Society for Human Resource Management (SHRM) to create the People Manager Qualification (PMQ) program, a distinguished example of training, which includes 70 diverse characters and modules focused on workplace bias and social justice. Recognized for its innovative approach, the PMQ program has received numerous accolades, including 8 Brandon Hall Awards—highlighted by a Gold Award for Best Learning Program that Supports and Promotes Diversity, Equity, and Inclusion, and a Gold Chief Learning Officer Learning in Practice Award for Excellence in Content. With SHRM’s membership exceeding 300,000 individuals in 165 countries, the program is poised to make a significant impact on the global workforce.

These initiatives are underpinned by SweetRush’s commitment to embedding diversity and inclusiveness in every solution. “We prioritize learner empathy, engaging diverse perspectives, and fostering a visually diverse world in our content,” said Rae Feshbach, a SweetRush Solution Architect who is passionate about DEIB training. “Our collaborative development process ensures that our learning solutions are accessible, usable, and truly inclusive.”

If you’d like to speak with SweetRush about its award-winning approach to DEIB training programs, get in touch to connect with a consultative expert!


About SweetRush

SweetRush is trusted by many of the world’s most successful companies to help them improve the performance of their employees and extended enterprise. SweetRush is known for exceptionally creative and effective solutions that combine the best of learning experience design with highly engaging delivery. SweetRush services include custom L&D solution design and development, high-performing staff-augmentation talent staffing, certification development, voice-over, and innovative learning technologies such as VR, AR, and AI. SweetRush’s work has earned a long list of awards and accolades in collaboration with its world-class clients. Discover more at www.sweetrush.com

Don’t Give Up, Get Real: Modeling Emotional Resilience and Inclusive Communication for a Diverse Team

Imagine you’re on a trip to another country. After sleeping off the jet lag, what’s the first thing you do? 

Some of us might head straight to the nearest landmark, while others might embark upon a challenging hike. Still others might choose a leisurely stroll around the neighborhood, exploring the local shops, cafes, or even the supermarket. 

It’s fascinating to observe what daily life looks like for people in that neighborhood, in that city—and maybe even strike up a conversation with the locals. After all, connecting with others is one of the perks of travel! 

Back home, though, something happens to that spirit of curiosity and discovery. We become guarded, even fearful, about the differences between ourselves and others in our neighborhoods, workplaces, and communities. The sharing of experiences and cultures that was so enjoyable on vacation turns fraught. 

Granted, the stakes are lower on vacation. If we make a false assumption or don’t know a term, we’re presumed innocent. At home, we’re expected to get it right every time.

We become so fearful of saying something wrong that instead of engaging our curiosity, we pretend the differences between ourselves and others don’t exist. After all, many of us have been taught that overlooking them is the polite thing to do. We may also have been conditioned to believe that smooth, harmonious conversations are the most productive ones. Why rock the boat? 

The Human and Business Costs of Not Rocking the Boat

The problem is that the things we smooth over, don’t mention, and otherwise ignore start to feel like taboos. And our teammates who live life with different skin colors, bodies, abilities, genders, and relationships begin to feel that they’d better hide these fundamental parts of themselves. 

When any of our employees can’t bring their full selves to work, we lose out on the benefits of a diverse organization: smarter teams who focus more on facts and innovation (Harvard Business Review, 2016) and help us explore problems and our own products and services through multiple lenses. 

When we get diversity and inclusion right, we enjoy an 11% boost in our financial performance (McKinsey, 2020). Companies that don’t get it right suffer the cost of turnover, absenteeism, and lost productivity. (Delve further into the business benefits of boosting your employees’ emotional resilience and potential.)

the employee experience

Getting it right doesn’t mean memorizing long lists of new vocabulary or making stilted conversation to avoid any possible offense. What it does entail is applying human-centered communication practices (This five-step challenge will help your team get started!) in the service of including and valuing all people. You’ll know you’re hitting the mark when your people are inspired to step up and initiate their own grassroots projects. 

We can’t tell you how to reach the summit of enlightenment—because our own approach to diversity, equity, inclusion, and belonging is constantly shifting and evolving. But we can share some of the practices that have helped us over the course of our climb. 

Model Resilience

No manager likes to plan for the worst. But when we have a team of individuals with different perspectives and life experiences, dissent—even occasional conflict—is inevitable. 

That doesn’t mean that we devolve into shouting matches or sulking. It does mean that we use conflict as an opportunity to learn about one another and how to work better together. It may mean that someone’s presented a perspective we’ve never considered before. It may be new only to us, or it may be new to the world—after all, we’re creating the future state together. 

Even the most perfectly empathetic manager won’t get everything right on the first try. The first try is the key phrase here: We’ve got to try again, even after we mess up or hurt someone’s feelings. In fact, trying again immediately is the best way to recover.

Heidi Green -Lead Instructional Designer- Quote

No one can be an expert on every ethnic, cultural, or gender identity—nor about every possible way of being in one’s brain and body. We will make mistakes, no matter how curious we are and how much we care. And when those mistakes happen, we can’t write each other off forever. 

That’s the non-resilient approach. And it’s not a human- or life-centered approach.

 The human-centered approach is to hold one another accountable for learning to do better. We do that by speaking up when someone’s words or actions hurt our feelings—and briefly sharing why. 

That’s the resilient approach. It means that we’re able to understand that the person who has hurt us is also a person who cares for us and means well. It’s the mindset we’re (usually!) able to apply when we’re upset with our loved ones: We can dislike the words or actions while keeping sight of our love for the person.

Two tiny words can help you maintain that mindset: ouch and oops. They’re part of a larger technique called Communication Recovery—a resilience-based technique that helps us “rebuild trust and rapport, and move forward” (The Ouch! Files, 2014). Here’s how that might look in action.

Modeling Resilience

You might have noticed the pause in the middle. That’s critical—and it’s where we come in as leaders. We need to stop the conversation and let the person who’s been hurt have the floor.

After the teammates address each other, we step in as leaders to thank the person who shared the ouch—and, if it feels appropriate, encourage everyone present to learn more about that topic. 

Speaking things aloud removes the taboos around hurt feelings and messing up. Rather than feeling insulted and suffering in silence, Teammate 2 secures a genuine apology from Teammate 1. And rather than making Teammate 1’s mistake a source of shame and secrecy, we model how the entire team can learn from it—without dwelling on it. 

As managers, we model both responsibility to one another and responsibility for moving on. Handling hurt feelings this way requires a leap of faith from everyone. And when our people are able to make it, it’s a sign of resilience and mutual trust. 

Hold Space for the Hard Stuff

We’re not talking about top-shelf whiskey (sorry!). What we’re after here is open and inclusive communication. 

For example, when challenging issues arise outside of work in a nation, region, or the entire world, the anxiety they provoke follows us to work. Acknowledging these issues is part of fostering an environment of psychological safety.

And though we don’t need to delve deeply into the issue in every 1:1 or team meeting, it’s important to acknowledge when we’re having a collective moment. This is a great place to share your own feelings of fear or hope—and invite your team to do the same. 

When tensions rise or tempers flare around an issue, that’s a sign that it’s time to explore it more deeply. (Remember: What isn’t talked about becomes a taboo—and a source of hard feelings.) To do that well, you might need to engage an educator who can provide some background—and engage your team in a productive, challenging conversation. If that expertise doesn’t lie within your organization, look externally.

For example, when we wanted to learn more about the history of Juneteenth and how we might advocate together for people of color, we invited an expert to spark our imaginations. In June 2021, Certified Diversity and Inclusion Master Trainer, Facilitator, and Consultant Alicia Newton engaged our entire team in a discussion of the history of Juneteenth. Together, we considered why this holiday isn’t as well known as our other Independence Day and, in small groups, we traded ideas about ways each of us could become advocates for inclusion. 

We found once again that our opinions differ. Our experiences also differ. Sometimes, we might feel hurt because someone’s experience doesn’t yet acknowledge our own. But that won’t stop us from holding challenging discussions about how to do better together. 

Being part of a human-centered organization means that we sit with one another through the challenges—just as we do through consensus and celebration (Harvard Business Review, 2021). By dealing with the tough stuff together, in one virtual “room,” we practice courage and (radical) candor. (Learn more best practices for virtual management with our remote teams Q&A.)

Diverse Teams + Emotional Resilience → Innovation

You’ve probably noticed that we’ve only touched on a few types of diversity here. Your team members also differ in the ways they pay attention, brainstorm, collaborate, socialize, and so on. 

That’s good great news! A mix of cognitive styles, life experiences, and ways of seeing the world makes a team stronger, smarter, and more innovative. (Looking for ways to invite your diverse team to bring their full selves to the table? Try our tips for better virtual—or hybrid, or live!—collaboration.) 

Curious about more human-centered communication practices that support inclusive communication and psychological safety? Check out our eBook, It’s All About Your People!: Embracing Human-Centered Business, Workplace Culture, and Learning Design. You’ll find plenty of lessons about how to re-create teamwork as a source of fulfillment and emotional resilience—all tested over our two decades as a human-centered organization and decade-plus as a fully remote team.