Don’t Give Up, Get Real: Modeling Emotional Resilience and Inclusive Communication for a Diverse Team

Imagine you’re on a trip to another country. After sleeping off the jet lag, what’s the first thing you do? 

Some of us might head straight to the nearest landmark, while others might embark upon a challenging hike. Still others might choose a leisurely stroll around the neighborhood, exploring the local shops, cafes, or even the supermarket. 

It’s fascinating to observe what daily life looks like for people in that neighborhood, in that city—and maybe even strike up a conversation with the locals. After all, connecting with others is one of the perks of travel! 

Back home, though, something happens to that spirit of curiosity and discovery. We become guarded, even fearful, about the differences between ourselves and others in our neighborhoods, workplaces, and communities. The sharing of experiences and cultures that was so enjoyable on vacation turns fraught. 

Granted, the stakes are lower on vacation. If we make a false assumption or don’t know a term, we’re presumed innocent. At home, we’re expected to get it right every time.

We become so fearful of saying something wrong that instead of engaging our curiosity, we pretend the differences between ourselves and others don’t exist. After all, many of us have been taught that overlooking them is the polite thing to do. We may also have been conditioned to believe that smooth, harmonious conversations are the most productive ones. Why rock the boat? 

The Human and Business Costs of Not Rocking the Boat

The problem is that the things we smooth over, don’t mention, and otherwise ignore start to feel like taboos. And our teammates who live life with different skin colors, bodies, abilities, genders, and relationships begin to feel that they’d better hide these fundamental parts of themselves. 

When any of our employees can’t bring their full selves to work, we lose out on the benefits of a diverse organization: smarter teams who focus more on facts and innovation (Harvard Business Review, 2016) and help us explore problems and our own products and services through multiple lenses. 

When we get diversity and inclusion right, we enjoy an 11% boost in our financial performance (McKinsey, 2020). Companies that don’t get it right suffer the cost of turnover, absenteeism, and lost productivity. (Delve further into the business benefits of boosting your employees’ emotional resilience and potential.)

the employee experience

Getting it right doesn’t mean memorizing long lists of new vocabulary or making stilted conversation to avoid any possible offense. What it does entail is applying human-centered communication practices (This five-step challenge will help your team get started!) in the service of including and valuing all people. You’ll know you’re hitting the mark when your people are inspired to step up and initiate their own grassroots projects. 

We can’t tell you how to reach the summit of enlightenment—because our own approach to diversity, equity, inclusion, and belonging is constantly shifting and evolving. But we can share some of the practices that have helped us over the course of our climb. 

Model Resilience

No manager likes to plan for the worst. But when we have a team of individuals with different perspectives and life experiences, dissent—even occasional conflict—is inevitable. 

That doesn’t mean that we devolve into shouting matches or sulking. It does mean that we use conflict as an opportunity to learn about one another and how to work better together. It may mean that someone’s presented a perspective we’ve never considered before. It may be new only to us, or it may be new to the world—after all, we’re creating the future state together. 

Even the most perfectly empathetic manager won’t get everything right on the first try. The first try is the key phrase here: We’ve got to try again, even after we mess up or hurt someone’s feelings. In fact, trying again immediately is the best way to recover.

Heidi Green -Lead Instructional Designer- Quote

No one can be an expert on every ethnic, cultural, or gender identity—nor about every possible way of being in one’s brain and body. We will make mistakes, no matter how curious we are and how much we care. And when those mistakes happen, we can’t write each other off forever. 

That’s the non-resilient approach. And it’s not a human- or life-centered approach.

 The human-centered approach is to hold one another accountable for learning to do better. We do that by speaking up when someone’s words or actions hurt our feelings—and briefly sharing why. 

That’s the resilient approach. It means that we’re able to understand that the person who has hurt us is also a person who cares for us and means well. It’s the mindset we’re (usually!) able to apply when we’re upset with our loved ones: We can dislike the words or actions while keeping sight of our love for the person.

Two tiny words can help you maintain that mindset: ouch and oops. They’re part of a larger technique called Communication Recovery—a resilience-based technique that helps us “rebuild trust and rapport, and move forward” (The Ouch! Files, 2014). Here’s how that might look in action.

Modeling Resilience

You might have noticed the pause in the middle. That’s critical—and it’s where we come in as leaders. We need to stop the conversation and let the person who’s been hurt have the floor.

After the teammates address each other, we step in as leaders to thank the person who shared the ouch—and, if it feels appropriate, encourage everyone present to learn more about that topic. 

Speaking things aloud removes the taboos around hurt feelings and messing up. Rather than feeling insulted and suffering in silence, Teammate 2 secures a genuine apology from Teammate 1. And rather than making Teammate 1’s mistake a source of shame and secrecy, we model how the entire team can learn from it—without dwelling on it. 

As managers, we model both responsibility to one another and responsibility for moving on. Handling hurt feelings this way requires a leap of faith from everyone. And when our people are able to make it, it’s a sign of resilience and mutual trust. 

Hold Space for the Hard Stuff

We’re not talking about top-shelf whiskey (sorry!). What we’re after here is open and inclusive communication. 

For example, when challenging issues arise outside of work in a nation, region, or the entire world, the anxiety they provoke follows us to work. Acknowledging these issues is part of fostering an environment of psychological safety.

And though we don’t need to delve deeply into the issue in every 1:1 or team meeting, it’s important to acknowledge when we’re having a collective moment. This is a great place to share your own feelings of fear or hope—and invite your team to do the same. 

When tensions rise or tempers flare around an issue, that’s a sign that it’s time to explore it more deeply. (Remember: What isn’t talked about becomes a taboo—and a source of hard feelings.) To do that well, you might need to engage an educator who can provide some background—and engage your team in a productive, challenging conversation. If that expertise doesn’t lie within your organization, look externally.

For example, when we wanted to learn more about the history of Juneteenth and how we might advocate together for people of color, we invited an expert to spark our imaginations. In June 2021, Certified Diversity and Inclusion Master Trainer, Facilitator, and Consultant Alicia Newton engaged our entire team in a discussion of the history of Juneteenth. Together, we considered why this holiday isn’t as well known as our other Independence Day and, in small groups, we traded ideas about ways each of us could become advocates for inclusion. 

We found once again that our opinions differ. Our experiences also differ. Sometimes, we might feel hurt because someone’s experience doesn’t yet acknowledge our own. But that won’t stop us from holding challenging discussions about how to do better together. 

Being part of a human-centered organization means that we sit with one another through the challenges—just as we do through consensus and celebration (Harvard Business Review, 2021). By dealing with the tough stuff together, in one virtual “room,” we practice courage and (radical) candor. (Learn more best practices for virtual management with our remote teams Q&A.)

Diverse Teams + Emotional Resilience → Innovation

You’ve probably noticed that we’ve only touched on a few types of diversity here. Your team members also differ in the ways they pay attention, brainstorm, collaborate, socialize, and so on. 

That’s good great news! A mix of cognitive styles, life experiences, and ways of seeing the world makes a team stronger, smarter, and more innovative. (Looking for ways to invite your diverse team to bring their full selves to the table? Try our tips for better virtual—or hybrid, or live!—collaboration.) 

Curious about more human-centered communication practices that support inclusive communication and psychological safety? Check out our eBook, It’s All About Your People!: Embracing Human-Centered Business, Workplace Culture, and Learning Design. You’ll find plenty of lessons about how to re-create teamwork as a source of fulfillment and emotional resilience—all tested over our two decades as a human-centered organization and decade-plus as a fully remote team.

Growing Your Desired Culture: Follow-Up and Learning

Last week, we continued our journey through the components necessary for growing your desired culture and focused on Structural Alignment. Today, we continue with Follow-Up and Learning.

Follow-Up and Learning Graphic

The process of cultural change in an organization is iterative. Building feedback loops for learning and growth is one of the most commonly forgotten steps in the journey. These steps will help you learn where to focus your attention and let you know when you need to correct your course:

DAILY FEEDBACK

Feedback is an effective way to visualize and manifest a desired culture. “Effective feedback enables the receiver to walk away understanding exactly what he or she did and what impact it had on them. When the result is this specific and this direct, there is a better chance that the person getting the feedback will be motivated to begin, continue, or stop behaviors that affect performance” (Weitzel, Feedback That Works, 2000).

Related exercises: Effective Feedback from the book Get Connected  (p. 173)

REFLECTION AND “LESSONS LEARNED” MEETINGS

We need to invest time to stop, reflect, and learn collectively. This helps us develop shared meaning and an understanding about what works and what does not. The purpose is to enhance your team’s ability to transform and learn.

Related exercises: Team Learning from the book Get Connected  (p. 165)

RECOGNITION, CELEBRATION, AND REWARDS (Performance/Behavior Awards)

People like to be caught doing things right. This is contagious, so the more you do this, the more it will

spread. Traditionally, we are not good at celebrating what is right and good around us. By intentionally focusing on the positive, we also grow the behavior and culture we want to see.

Recommended book for ideas: 1501 Ways to Reward Employees by Bob Nelson

QUARTERLY CULTURE REPORT

Shared picture of each team’s current culture journey through data collection and dialogue.

Related exercises: Culture Report from the book Get Connected (p. 185)

ROLLING THREE-MONTH PLAN

This plan includes focus, actions, and dates. It helps the top team and the Culture Manager review, focus, and manage the cultural transformational journey. The eBook, as a whole, with its related activities and questions, is meant to serve as a base for building a rolling three-month plan to manage your culture.

A CULTURE DEVELOPMENT PLAN

This plan includes desired values, actions, responsibilities, and dates. It helps each team review, focus, and manage the cultural transformational journey.

There is an example of a Culture Development Plan in the book Get Connected (p. 54).

FOLLOW-UP CULTURE ASSESSMENT

Define how and when you intend to follow up to see the effect of your efforts and the evolution.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Growing Your Desired Culture: Structural Alignment

Last week, we continued our journey through the components necessary for growing your desired culture and focused on Defining and Growing Your Culture. Today, we continue with Structural Alignment. Aligning strategy, structure, and culture is imperative for success in cultural transformation

Defining and Growing Your Corporate Culture Graphic

  • Organization-wide values-awareness programs should be established and maintained.
  • Reinforcement materials—including videos, pamphlets, and posters—should be provided.
  • A values-based coaching program and coaching culture should be implemented and cultivated.
  • The company brand and/or customer promise statement need to be aligned with your desired culture.

You must consistently work on culture with various parts of the organization—including HR, communications, and strategy—in addition to the top leadership team. Collaborating on culture is extremely important and easily missed.

You need to ensure that the structures and systems of your culture and the communications about it are aligned.

Structures, policies, procedures, and incentives reflect the value systems of the current leaders and the institutional legacy of past leaders. They dictate what behaviors are acceptable and encouraged and what behaviors are unacceptable and discouraged.

The following are examples of some of the most important policies, procedures, and programs that should reflect the organization’s espoused values:

  • Decision-making processes should be values-based because they allow us to break with the past and create a new future based on what is important to us individually and as an organization.
  • HR processes and structures need to be consciously aligned with the wanted culture. This includes employee selection, evaluation, and development.
  • Leadership development and management training programs should include training and reflection on values, culture, and wanted behaviors.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Growing Your Desired Culture: Defining and Growing Your Culture

Last week, we continued our journey through the components necessary for growing your desired culture and focused on Roles for Supporting Culture. Today, we continue with Defining and Growing Your Culture

Defining and Growing Your Desired Culture Graph

Defining and Growing Your Culture

Many leaders think culture is created by defining core values and implementing them. It’s so much more than that. The real work is to align the different aspects of your culture. Creating your desired culture should be engaging, tangible, and visible in daily interactions. It requires a systematic approach to make this happen.

SHARED VISION AND MISSION

Everything starts with clear intention. It is critical to involve the whole organization in defining the vision and mission. This will define organizational culture and strategy.

Related exercises: 4 Whys from the book Get Connected (pp. 75–103)

CULTURE MEASUREMENT

Baseline measurements will help you understand where you are and where you want to go. These should be repeated annually or semiannually to track your progress. This includes existing/traditional “output” and “outcome” measurements, along with the more “causal” culture measurements (Barrett, The Values-Driven Organization, Second Edition, 2013, pp. 43–44).

Barrett Values Centre’s Cultural Values Assessment (CVA) is one of the most comprehensive “causal” measurements available.

DEFINE WANTED BEHAVIORS/ACTIONS

The results of the culture measurement should be shared with teams throughout the organization. Groups then discuss the results to reflect on strengths, weaknesses, and opportunities. In these workshops, teams define wanted norms and behaviors.

Related exercises and worksheets: From CVA to Action from the book Get Connected (pp. 52–55, 129–145).

HANDLE DYSFUNCTION

Issues in your culture inhibit a team from effectively executing your strategy. Address the dysfunction by creating a clear plan of action, detailing the values and behaviors that you want to establish.

Related exercises and worksheets: From CVA to Action from the book Get Connected (pp. 52–55, 129–145).

ALIGN STRATEGY AND CULTURE

Each of your strategic initiatives should include a connection to culture. How do you want people to do this work? How does it relate to the values, vision, and mission of the organization? How does it relate to your desired culture?

CONTINUOUS DIALOGUE

You need to make sure that you invest time for daily and continuous dialogue about desired behaviors.

True dialogue enables people to internalize the values and concepts and makes it more likely that they will be engaged going forward. It is the departmental manager’s responsibility to make sure time and space are provided for continuous dialogue.

FROM CVA TO ACTION

Growing your Desired Culture Graph 2

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Growing Your Desired Culture: Roles for Supporting Culture

Last week, we began our journey through the components necessary for growing your desired culture and focused on Leadership Commitment. Today, we continue with Roles for Supporting Culture. 

Key Culture Transformation Graph

Roles for Supporting Culture

Just as you have leaders responsible for HR, finance, and communication, you also need a leader to address the cultural journey and ensure that it is taking place. Someone must be assigned to the role of Culture Manager—it’s not going to take care of itself. Established departments are often at capacity with other strategic objectives and may have difficulty taking on another dimensional responsibility. It is also important that this role work across all departments and divisions to develop and care for the ongoing transformation of the culture. 

Candidates for this role need particular experience and training to execute the culture initiatives effectively. In addition to the Culture Manager, other employees throughout the organization should be trained to support the culture initiatives. This, in a way, is transforming your leadership culture—the way your leaders behave and what they place value on—to emphasize the importance of the organizational culture. 

CULTURE MANAGER

The primary role of the Culture Manager is to be the “guardian” of the culture. Neither the designer of the culture nor its primary promoter, this person keeps track of what is happening in the culture. The Culture Manager also develops organization-wide programs and specific interventions that enable the culture to develop in line with the changing needs of the organization, employees, and external stakeholders.

This role must be internal, with a clear and direct connection to the CEO and top management.

CULTURE AMBASSADOR

Culture doesn’t just happen at the top. Transformation must occur throughout the organization. Culture Ambassadors are managers and employees who are trained to promote culture initiatives. They represent the organizational culture, provide valuable perspective about whether the culture is being lived among their teams, and facilitate frequent dialogue with employees about the values and behaviors that are necessary to support shifts in the organization’s strategy. Having one cultural ambassador for approximately every 50–75 employees should provide a critical mass of people for cultural transformation.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Growing Your Desired Culture: Leadership Commitment

Growing your desired corporate culture

It takes intention, planning, time, attention, and adjustments based on conditions. There is no prescriptive linear way to do this; however, we’ve identified five areas for growing your desired culture:

Leadership Commitment

Each of these areas takes attention and planning, so it’s important to select just a few to focus on at a time. To begin your journey into organizational culture, this and my next four articles will go deeper into each area, but we encourage you to highlight three to five vital activities that are relevant to your organization in the next three months. Revisit the list every three months to review your accomplishments and identify the next vital activities to focus on.

Leadership Commitment SweetRush

  1. Leadership Commitment

Everyone knows that leadership is essential to transform a culture, but often the roles and responsibilities are not entirely clear. Here are some tips to create a transformational leadership commitment at all levels of the organization.

ROLE OF CEO

It is critical for the CEO to be a transformational leader in guiding the organizational culture. Transformational leaders who are committed to culture talk passionately about it every day. They have personal and clear stories about why they are working with organizational culture. They are consistent and persistent in living the values and building the culture. They have low tolerance for people who are not working to better the culture. They walk their talk!

BOARD COMMITMENT

You will need buy-in and support from the most senior reporting team or structure for organization-wide success. This is often a corporate board. Organizational priorities are typically established from the top, and organizational culture must be included, especially since it is so critical and needs attention over a long period of time.

COMPELLING SHARED REASON

The top team should develop a compelling shared reason for working with organizational culture. This group should have a clear picture of where they are and where they want to go. They should understand the current culture and have a shared vision of the desired culture.

SELF-AWARENESS

All members of the top team should develop self awareness and know their values, purpose, personality, behaviors, and impact on the people around them. Each leader should also understand how they align with the desired organizational values and culture.

WALKING YOUR TALK

All members of the top team should develop ongoing awareness of and feedback on their behaviors, communications, and the perceptions of others.

INVOLVEMENT AND COMMITMENT

Develop a strategy and process to share your organizational culture and involve all your managers. The strategy should include programs for managers to increase their own personal awareness and expectations about their behaviors.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Key Learnings in Culture Transformation

After decades of experience organizing and leading cultural transformation in organizations with more than 1,000 employees, we have identified several key factors for success.

To begin, we suggest that you and your management team reflect on these learnings together. Discuss what you do well and what you may need to consider doing differently going forward.

“Culture eats strategy for breakfast” is a remark made by Peter Drucker and popularized by the president of Ford Motor Company. The point is this: if you don’t have a strong culture, you won’t be able to effectively execute your strategy in a sustainable way. At the same time, if you don’t have the focus and direction of a strategy, your culture won’t survive.

Your current culture—“the way things are done around here”—is the enabler, the power center that provides the energy to align people to strive for a shared objective. This culture should be the expression of your mission, vision, and values.

There’s not one “right” model of corporate culture.

Many of us are looking for the best, most effective, or most successful culture. There isn’t a model for what a corporate culture should be. In a time when companies are doing a great deal of benchmarking and many thought leaders are sharing insights, you must develop the right culture for your organization. Corporations are living systems.

Key Culture Quotes Callouts

Keep in mind that culture is always changing in response to internal and external influences. Culture transformation in organizations must take these influences into account.

What you measure, you can manage.

Even though there’s no prescription for a perfect culture, you will need to measure your unique culture over time. It will be critical to track the impact of your initiatives and adjust your course.

Organizations don’t change; people do.

You cannot expect your culture to change unless you are willing to transform yourself as a leader. This requires leadership development with an intimate understanding of who you are, how you behave, what is important to you, and, most importantly, what you need to find fulfillment in your life. When you are transparent about who you are, what you truly want, and what you find unacceptable, you will be seen as a person with integrity and will develop trust among your teams.

Cultural Transformation SweetRush

When the top team leaders slow down to listen to the people in the organization and act upon those employees’ needs, transformation will begin. Many leaders are often too busy to listen to their own personal needs. They can also miss what is going on around them. Leaders at all levels need to continuously slow down and stay open to their needs and that of their employees.

It is important that leaders see themselves as a vital part of the whole and shift focus from self-interest to common good.

Start at the top and the bottom.

It is often said that culture change must start at the top, with leadership. This is true, but not the whole truth. You also need to create programs and opportunities to involve employees in developing your culture. People naturally want to work for organizations that value their people and their culture. You can start in small groups within the organization to demonstrate the impact of culture change on team performance. For organization-wide change, however, you’ll need to empower leaders at all levels to live the desired culture.

Dialogue is key.

Culture is not like a machine that you construct and manage. It is more like a living plant that you must nurture. To cultivate this “living entity,” it is crucial to engage and involve people because they are the expression of your culture. The only way to achieve this is through dialogue or, even more precisely, through co-creative dialogue. 

Just by inviting dialogue, you are starting your culture transformation. Through reflection and conversation, people develop a collective awareness of what’s functional and dysfunctional and begin to define the way forward toward the desired culture.

Transformation takes time.

As Stephen Covey is attributed as saying, “With people, slow is fast and fast is slow.”

We live in a world where speed is revered. When it comes to culture, however, speed is not a success factor! This process involves human beings. Doing it too fast is like trying to jump from one side of the change curve to the other. It just does not work. If you try to push and go too quickly, your employees will be reluctant to act the next time you face change. So, instead of moving too fast, try investing time and being persistent and consistent.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Changing Corporate Culture Case Study: Old Mutual Group

In the following changing corporate culture case study, you will learn more about the concept of the culture change journey. It’s important to recognize that every organization whose leadership chooses to embark on such a journey has different intentions and approaches toward cultural transformation. There is not just one way but many ways to successfully work with your organizational culture.

“I believe that the culture of our business is critical to its success. We monitor our culture using an annual process of engagement with all our people—the Barrett Cultural Values Assessment. Managers all around the organization are tasked to address issues raised. … We understand and believe in the importance of putting our customers at the heart of our business and creating the right culture and behaviors to support our vision of becoming our customers’ most trusted partner. This will continue to be critical to our success as we head into the future.”

—Julian Roberts, CEO, Old Mutual PLC

Old Mutual Group Case Study

Old Mutual Group is a leading international long-term savings, investment, and protection group. Three of Old Mutual Group’s well-known brands at the time of writing are Nedbank, Old Mutual, and Skandia.

Transformation and culture change across all the Old Mutual Group businesses started with Nedbank in 2005. It became group-wide when the aspiration of becoming “our customers’ most trusted partner” was articulated as part of the Old Mutual Group vision in 2010.

Work was done with the executive leadership teams to increase self-awareness, build trust in relationships, and cascade a practice of strategic storytelling. Organizational structures and processes were aligned to support the development of the desired culture from the top down, including the group operating model, performance management, selection assessment, leadership development, and, most recently, the incorporation of cultural entropy levels (a measure of dysfunction) into the long-term incentive plan for executives. Staff members were confident the organization was taking its values and culture seriously.

Recognizing that working with the top leaders would not be enough to catalyze and sustain the change in the geographically dispersed teams, Old Mutual began to embed a capacity for culture change into the business via the introduction of Culture Leads, first in its UK-based Wealth business and later in the South Africa-based Emerging Markets businesses.

Old Mutual Group Sentence

Culture Leads are equipped with a set of skills to support transformation and culture change in their teams. The Culture Leads are skilled in making change happen “on the ground” in their part of the business. An important aspect of the role is to both support and challenge the Executive Committee members to drive the culture change agenda and carry this agenda, or change story, further into the organization. Thus, the culture transformation is embedded throughout multiple levels in the business.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Cultural Change In Organizations Example: Unilever Brazil

In the following cultural change in organizations example, you will learn more about the concept of the culture change journey. It’s important to recognize that every organization whose leadership chooses to embark on such a journey has different intentions and approaches toward cultural transformation. There is not just one way but many ways to successfully work with your culture.

Cultural Change Unilever Brazil Quote

Unilever Brazil had an incredible legacy built over 80 years; however, in 2004–05, after decades of strong growth, revenues slowed and the business needed renewal.

In early 2008, Kees Kruythoff, the newly appointed chairman, along with the Unilever Brazil board, launched a transformational effort to reignite growth.

They recognized a need not only to address strategic challenges and manage operations but also to address the organizational culture. They had five big thoughts:

Cultural Change Unilever Graphic

THE PROCESS

Unilever Brazil developed a shared understanding among senior leadership that the concept of a linear process can be outdated and ineffective. Truly dynamic work with culture change is very much in the moment and allows for human dynamics.

The company conducted a Cultural Values Assessment every six months for the duration of the culture change journey.

Disciplined attention was maintained for 36 months. The company emphasized that leaders create culture, and it encouraged board members to reflect on their personal values and the culture they desired to create at Unilever Brazil. The board led the executive team through the same process. Then the executive team led all 250 managers through the process as well.

The company established rituals and meaning, (i.e., regular, consistent practices and time for reflection on key espoused values).

Needs were continually reframed (e.g., when there was an overemphasis on safety, company leaders taught the need for risk taking and vulnerability).

THE OUTCOME

Revenue grew by 3% in 2008, 7% in 2009, and into the double digits by the second quarter of 2010. Revenue growth was also driven by increases in market share, not price.

Entropy, the degree of unproductive focus, fell from 37% to 19% and then to 10% in 2010. Entropy in the top team fell from 31% to 8%.

Instead of a culture characterized by caution, short-term focus, internal competition, and consensus, employees now experience a business with long-term perspective, shared vision, teamwork, and a strong orientation toward customer satisfaction and the development of leaders.

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning

Culture Change Case Study: Volvo IT

Cultural Change Volvo Quote

In the following culture change case study, you will learn more about the concept of the culture change journey. It’s important to recognize that every organization whose leadership chooses to embark on such a journey has different intentions and approaches toward cultural transformation. There is not just one way but many ways to successfully work with your organizational culture. 

Cultural Change Volvo Case Study

Volvo IT is a global company based in Gothenburg, Sweden. Its primary role is to provide IT services and support teams to the global network of Volvo industries. It worked proactively with its culture starting in 2000, led by a full-time Culture Manager who was a nonvoting member of the executive team. 

This culture change case study covers Volvo IT’s cultural transformation and development journey over 11 years (2000–2011).

Cultural Change Volvo Sentence

The fundamental intention and belief with this Culture Ambassador Program was to empower and train all formal and informal leaders to develop their capability to grow a desired culture. It was an ongoing journey to find, define, grow, and care for their espoused core values.

The culture work’s focus evolved as Volvo IT responded to the changing market conditions, strategic ambitions, and needs of the organization, employees, and stakeholders.

Here are the themes that emerged over the years in the company’s culture change journey through:

Cultural Change Graphic

GROW ONE COMPANY:

THE VOLVO IT IDENTITY (2000–2002)

At the start of the journey, Volvo IT was a newly formed company created by consolidating the IT departments from seven Volvo business units plus the Group IT department. The first challenge was to form a shared culture for the new organization that was mainly in Sweden, Belgium, and the United States. Teams were identified with their old business units, so there wasn’t a shared identity. This led to internal positioning and competition. The company’s key challenge was to develop a shared set of values and culture among the dispersed teams and create one Volvo IT identity.

GROW CUSTOMER FOCUS 

(2003–2008)

Once the cultural norms had been established internally, Volvo IT began to focus externally. After it became a separate entity from Volvo, the former internal relationships turned into customer/supplier relationships, which called for new behaviors and attitudes. Additionally, Volvo IT started serving external customers. During this period, Volvo IT grew from 3,000 employees to 7,000 employees at its peak in 2009.

ENSURE RESILIENCE:

CULTURE IN DOWNTURN (2008–2010)

As soon as the financial crisis hit, business at Volvo and Volvo IT declined. Volvo IT had to make urgent decisions to cope with the recession. Consequently, it let go 2,000 of its 7,000 employees and consultants in six months’ time to adjust to reduced business volume. While it was a difficult time, leadership was conscientious about living their values to maintain their desired culture and not erode trust. Employees knew that it was a matter of long-term sustainability. Employee satisfaction rates remained around 90%.

REALIZE STRATEGY:

CULTURE AS AN ENABLER (2010–2011)

Once the market began to recover, Volvo IT grew again, reaching 7,000 employees and contractors in 2011. During this period, the focus of the company was on fulfilling its strategy while continuing to develop and care for its culture.

Cultural Change Volvo Sentence

THE OUTCOME

Volvo IT maintained extraordinarily high levels of employee satisfaction, even when it had to reduce its staff by 2,000 employees. Its Employee Satisfaction Index remained around 90% over five years.

Customer satisfaction increased more than 30% during this decade. Several customers surveyed had 100% satisfaction. 

Project delivery precision improved 55% to 90%. 

The company was selected as best in class for most attractive IT employer (rated by Universum).

Volvo IT’s culture change case study is proof of the power of commitment to the culture change journey. 

 

Ashley Munday - SweetRush ThriveIn 2017, Ashley Munday, Former Director of Thrive by SweetRush, and Tor Eneroth, Director of Cultural Transformation at Barrett Values Centre, wrote an eBook as a resource and workbook for leaders to get started on the culture journey in a meaningful and tactical way. To accommodate as many leaders as possible, we have converted the content into a series of articles that can be read piece by piece and will be publishing them on a weekly basis. We invite you to consume the material at your own pace and welcome your feedback and questions along the way. Thrive by SweetRush is now known as Transforming Leaders and Culture (TLC) by SweetRush. Please reach out to begin transforming your organization today!

 

If you’re reading this series, we know you are a leader who understands and cares about the way your organization’s culture supports its people and its purpose—for that, we thank you! Check out the other articles in this series:

  1. Culture Change in Organizations Begins Within
  2. Organizational Culture Transformation—A Journey, Not a Destination
  3. Culture Change Case Study: Volvo IT
  4. Changing Corporate Culture Case Study: Old Mutual Group
  5. Cultural Change In Organizations Example: Unilever Brazil
  6. Key Learnings in Culture Transformation
  7. Growing Your Desired Culture: Leadership Commitment
  8. Growing Your Desired Culture: Roles for Supporting Culture
  9. Growing Your Desired Culture: Defining and Growing Your Culture
  10. Growing Your Desired Culture: Structural Alignment
  11. Growing Your Desired Culture: Follow-Up and Learning