The award highlights SweetRush’s ability to fully leverage all technology-based modalities in the creation of highly engaging and effective learning solutions.
SweetRush, together with its client Bridgestone Tires, received the esteemed Learning in Practice Gold Award for Blended Technology from Chief Learning Officer magazine. The award showcases how SweetRush embraced Bridgestone’s challenge of winning the hearts and minds of sales associates employed by independent distributors of Bridgestone Tire’s products. To achieve this goal, SweetRush engaged the effort from up-front analysis of the demographic and the challenge, through to delivery of an innovative curriculum that integrates e-learning, mobile, gamification, 3D, animation, and an interactive portal design.
To maximize the efficacy of the content, motivate associates to take the courses (which could not be mandatory), and increase engagement, SweetRush developed education-based marketing, creating a new brand, a communication strategy, and an extensive curriculum of engaging courses. One interesting example of education-based marketing is this two-minute, fully 3D animated, motivational video that can be viewed here: http://bit.ly/1s3xZYr.
The project has been extremely successful, impacting approximately 128,000 learners.
SweetRush CEO Andrei Hedstrom commented, “Our client partners at Bridgestone understand how to collaborate with world-class advertising, marketing, and learning teams to keep their business vibrant. We are grateful to have been integrated into their team, and this award is further proof that the contributions of next-generation training and development firms are not only important, but also a differentiator.”
SweetRush is honored to be recognized by its peers on the CLO Learning in Practice awards committee.
The award was presented at the CLO Learning in Practice Dinner at the Fall 2014 CLO Symposium on Sunday, October 5 at the Park Hyatt Aviara, Carlsbad, California.
About the Learning in Practice Blended Technology Award
For more than 10 years, the Chief Learning Officer Learning In Practice awards has recognized “learning leaders who demonstrate excellence in the design and delivery of employee development programs through a combination of qualities such as leadership, vision, business acumen and strategic alignment.”
The Gold, Silver and Bronze awards are given annually to practitioners and providers. The Excellence in Blended Technology Award recognizes vendors “that have deployed a rich mix of technology tools in support of a client’s learning program that delivers engaging learning combining multiple modalities, such as e-learning, mobile devices, social collaboration tools and games.”