Stop the Steamroll: 4 Tips for Better Virtual Collaboration

We’re all responsible for what happens in the virtual space we share—and that goes double for managers. Our employees look to us for cues on what to say, how to say it, and whom to invite into the conversation. In short, managers don’t just guide our team’s work—we guide its culture

And for better or worse, culture is as much a product of what we let happen as what we make happen. Whether our team meetings resemble a thriving ecosystem or a battle of alphas, we send a powerful message about who is heard and valued. As Gregg Kendrick, Director of Tranforming Leaders and Culture service, explains: “If conflict or negativity occur and they’re not addressed, they, too, are a part of your culture.”

Quick caveat: No team is perfect. But when inevitable moments of discomfort and dissent happen, we need to guide our employees through them. 

That might sound personal—and sometimes it is. But leading with a service mindset is absolutely part of every manager’s job description. That means learning how employees want to relate, communicate, and work—then honoring their preferences and removing any barriers they face in doing their best work. 

Create (Virtual) Space for Sharing

SweetRush Collaborative Ecosystem

Making space for everyone to share is a vital part of leading with a service mindset. Sharing won’t look the same for everyone, and it won’t always happen synchronously—but it’s very much worth doing.

(Note: Our team has been fully remote for over a decade—since 2009!—so when we talk about collaboration, we picture a virtual space. Whether your team collaborates in the ether like us, in hybrid settings, or face-to-face, these tips still apply!) 

You’re allowed to have fun with it, too! Our collaboration ecosystem can help your team members identify their participation style, using a common language to describe how quickly and boldly they share. This exercise is a great reminder that virtual collaboration can literally be a different animal for everyone. 

Let’s start with those one or two team peregrine falcons on your team. They love to speak up in meetings. They fill the awkward silences and never fail to unmute themselves. They fly ahead of the rest of the flock, and they have a lot of ideas. 

Peregrine falcons are great! But if they’re the only ones you hear from, you’re only getting the peregrine falcon perspective—and there are so many others worth hearing. 

Some team members may not say much even when you call on them. Some get self-conscious and lose their train of thought. Some need double or triple the time to brainstorm ideas—and might sign on to a peregrine falcon’s idea when put on the spot. This dynamic makes it difficult to workshop ideas—and reduces the number of ideas on the table.

Collaboration Ecosystem Quote 1

All of your people have ideas—we promise. Some simply need more time to think or a different way to share. That may be because their brains or bodies work differently or because their personalities show up differently in a group. 

Your team members’ virtual collaboration style can even change in different contexts. In an all-hands meeting, your peregrine falcons might turn into slower or more cautious species—like cheetahs, sloths, and seahorses. And some of your sloths may speed up for a topic they’re passionate about. 

People are complicated. But building a virtual collaboration ecosystem where every team member can thrive doesn’t have to be. A few easy-to-implement adaptations can shake up old habits and lift new voices. 

Ready to give it a try? Pick a card—any card.

Virtual Collaboration Tip #1: Offer notice.

Collaboration Ecosystem Quote 2

Benefits: 

  • Offers a structured way to contribute and be heard
  • Respects thinkers who process at different paces and in different settings
  • Offers less-heard team members the opportunity to be experts

Virtual Collaboration Tip #2: Give everyone a job.

Collaboration Ecosystem Quote 3

Benefits: 

  • Offers a structured way to contribute and be heard
  • Provides an area of focus for each team member
  • Builds dissent into the brainstorming process

Virtual Collaboration Tip #3: Push forward, pull back.

Collaboration Ecosystem Quote 4

Benefits: 

  • Encourages self-awareness on the part of each team member
  • Allows thinkers who work more slowly to choose when to share
  • Models curiosity and interest in all team members’ opinions

Virtual Collaboration Tip #4: Follow up.

Collaboration Ecosystem Quote 5

Benefits:

  • Allows thinkers who work more slowly to choose when to share
  • Models curiosity and interest in all team members’ opinions
  • Offers less-heard team members the opportunity to be experts

Better Virtual Collaboration → Better Business

We’ve said it before: Your team members want to do well, and you can help them by removing barriers to their success. 

We’re not just talking about corporate red tape or glitchy meeting software, either. Norms of communication and behavior that make it hard for team members to hear each other are some of the most frustrating barriers of all. 

If you’re not seeing a mix of species in your virtual collaboration ecosystem, keep switching it up! Adapting your meeting styles will help your more cautious sharers find their niches—and teach the bold to stop and listen. 

Inviting everyone into the conversation isn’t just the kind thing to do; it’s also the best move for your business. Teams with all kinds of minds, perspectives, and backgrounds are stronger, smarter, and more innovative, though achieving a highly effective state takes time and practice. 

Curious about more virtual collaboration and management practices that help your team achieve a highly effective state? Check out our eBook, It’s All About Your People!: Embracing Human-Centered Business, Workplace Culture, and Learning Design. You’ll find plenty of lessons about how to re-create teamwork as a source of resilience and fulfillment—all tested over our two decades as a human-centered organization (and decade-plus as a fully remote team!).

Need to Create an Online Learning Community Fast? Leverage These Instructional Design Tips

The COVID-19 pandemic has created more of a need than ever for instructional designers to share what we do. With schools and organizations closing their physical doors, we can open new doors by helping to build engaging learning communities online. 

Whether you are teaching students in a public school or working with adults in a nonprofit, in this article you’ll find great instructional design tips and resources that you can adapt to your online learning community. If you have a need that’s not covered here, add a question in the comments, and I’ll be happy to respond! 

First, Consider the Technology Gap

Before jumping into the nuts and bolts of creating a virtual classroom, it’s important to think about how students will access the online learning community once it’s created. The reality is that not every home has adequate internet access or hardware devices to keep up with the sudden demand for online learning and working from home. Many public schools are facing real challenges addressing this issue with their limited supplies of technology that can be loaned out. Some families may only have a single computer in the home with limited internet that needs to be dedicated to the bread-winner working from home or shared between siblings. 

This technology gap has always been a reality for many communities and a challenge in designing online solutions for public schools and institutions. The good news is, the number of us carrying around a “mini-computer” in our pockets is on the rise. A 2018 Pew Research Center survey revealed that 77% of US Americans own smartphones. Perhaps more revealing is the growing trend of smartphones as the primary means of online access. The same 2018 Pew Research survey discovered that 20% of American adults only use smartphones to access the internet.

With this in mind, think about how your online learning community can access your virtual classroom and resources you’re providing from a mobile device. You may not need special software or tools for mobile design, just a persistent drive to test out your learning designs on a smartphone or two for yourself. Popular virtual meeting software such as Zoom, WebEx, and Skype have mobile apps that users can download for use on a smartphone in virtual classroom settings. To help you get started, all of the resources we will cover in this article create learning assets that are accessible on smartphones.

Building an Online Learning Community: Where Do I Start?

If you take one thing from this post, I hope it’s this link to the Vanderbilt University Center for Teaching Guides. Bookmark it in gold! It really is worth its weight in gold. Whether you suddenly find yourself needing to create learning videos, moving face-to-face classroom curriculum to an online format, or finding new approaches for motivating students, this is your place to start! As you begin moving your classroom curriculum to online learning, check out the guides for Blended and Online Learning, Effective Educational Videos, and Flipping the Classroom.

Instructional Design Tips for the Virtual Face-to-Face Classroom

Great classroom teachers have an extraordinary gift: They can connect with students in ways that bring content to life, engaging even the most resistant students. In my experience with creating online learning communities, sometimes it’s these great teachers who become frustrated by the virtual classroom because they cannot engage with students using methods that have worked in the past. 

Here are a few tips to try with your students in a virtual classroom:

Show Your Face!

Remain on camera as much as you can when teaching in a virtual classroom. Make it a priority to work through any challenges you have presenting to your class with your camera on. Having your presence through video (as opposed to just audio) will be reassuring and help your students feel comfortable being on camera themselves.

Monitor Participation and Check In

As with in-person classrooms, there are always going to be students who are reluctant to participate. In an online learning community, it is especially critical to proactively track and call on these students, encouraging them to contribute to the class. Keep a visual chart of your students and track how frequently (or infrequently) they are participating, making sure you are checking in with everyone in the classroom session.

The Magic of Mute Buttons

There are the students reluctant to participate, and there are those who can’t get enough of jumping into the thick of the discussion! The challenges of “talking over” each other in online meetings and classrooms are tough for even the most seasoned video call users. This is where the magic of mute buttons can come in handy! In most video conferencing/classroom platforms, you can mute and unmute audio as the leader to help rein in the more enthusiastic participants in your class.

Step Forward, Step Back

For older students and adults, one technique you might try is “Step Forward, Step Back,” in which you ask participants to self-monitor their level of interaction. If they feel they haven’t said much in class, they should “step forward” and speak up. If they’ve said a lot that day, they should “step back” and allow others to speak. My colleague Clare Dygert has several other tips in her article on virtual collaboration for remote teams.

Play Games

Prominent American educator Malcolm Knowles once said that learning is as natural as rest or play. I’m sure you are all familiar with the overwhelming research that supports the role of game play in building connections in the classroom and imparting learning that sticks. 

In online learning communities, though, getting the feeling of natural play as a group can be easier said than done! This is where I recommend turning to the master of learning and training games, Thiagi (Sivasailam Thiagarajan, PhD). Although his area of expertise is focused on adult learners, learners of any age will benefit from the wealth of ideas Thiagi shares on his website. Have fun browsing his site, where you can find hundreds of learning game ideas for free! For online learning games in the live, virtual classroom specifically, check out his Live Online Learning Activities.

Instructional Design Tips for Self-Directed Learning

So many traditional face-to-face classrooms have already blended tools from Google Classroom and other online learning resources with the curriculum. As you take your curriculum from the traditional classroom to a completely online learning environment, finding new and interactive ways to blend self-directed learning with live virtual classroom sessions can be a great way to keep the learning fresh and motivate students. 

Leverage existing assets

Before we dig into free tools to create your own self-directed learning solutions, it’s important to point out the wealth of high-quality, free solutions that are already out there. One of my favorites is TED-Ed: Lessons Worth Sharing, which includes not only extremely well produced educational videos, but also interactive quizzes, online communities, projects, resources for further learning, and even books to read inspired by the topic. 

Another favorite that’s perfect for kids cooped up inside is Google Expeditions. This immense library of 360-degree, immersive scenes allows the teacher to lead a group of students through everything from the Great Barrier Reef to the Louvre. 

Now that I’ve gotten the ball rolling with a couple of my favorite free resources, please share your favorites in the comments below!

Create interactive videos

You may have already created videos for your classrooms and posted them to YouTube or a similar video-hosting platform. If not, take advantage of the great resources and tools at your fingertips on YouTube Studio to learn how! 

Imagine assigning your students an interactive video that will stop and ask a question at a key point you really want them to absorb and understand. Check out a free tool called H5P and make it happen!

Create interactive content

Now that you have a taste for using H5P for creating interactive videos, make sure you check out all the different types of interactive content you can create with H5P. From scenario-based learning modules to interactive games and quizzes, H5P is a robust tool to help you get started creating dynamic and engaging self-paced learning to blend with your online curriculum. By creating a free account, you gain access to examples and downloads, guides, and a community forum to help you find what you need to get started.

Teachers have always been a source of inspiration and resilience in our communities. I have no doubt that the challenges that we are facing will be yet another opportunity for our teachers to breathe life into learning in new and innovative ways in their emerging online learning communities. With the right instructional design tips, tools, and practice, I know the resilience of our teachers and students will shine a bright light during these uncertain times.

Have a question? Leave them in the comments below, and I’ll be happy to see what I can do to help!

Luci Napier is a San Francisco Bay Area learning experience designer who is passionate about learning of all kinds. Building on her years as a professional animator, she has been creating learning solutions with just the right mix of emerging technology, strategy, and engaging design for over 14 years. Visit her on LinkedIn

Virtual Collaboration: Techniques for Getting the Best from Your Team

How is your team handling remote work and virtual collaboration? In this article, SweetRush’s Director of Instructional Design, Clare Dygert, shares proven techniques for enhancing remote team collaboration from her experience managing SweetRush’s 100% virtual Instructional Design team.

A couple of memes are making the rounds. 

“I’m an introvert. I’ve been training for social distancing my entire life.”

“Check on your extroverts. They are NOT OK.”

introverts

After a few weeks of getting used to managing a virtual team, your initial worries about knowing if anyone is working or not will begin to subside. You’ll see a return to productivity as folks figure out how to manage the kids being home, master the mysteries of virtual meeting software, and adjust to the mental bandwidth issues that come with this strangely reordered world we find ourselves in. 

Now you may begin to notice a new issue. Teams are made up of a variety of personality types on the extrovert/introvert scale. You may notice that the louder voices are dominating in collaboration meetings, and the softer voices aren’t being represented. In person, you could monitor and make a space for someone who is less willing to interrupt or push into the conversation, but you may find this very difficult in a virtual environment. 

Here are some practical ideas to help you with virtual collaboration.

Set an agenda. 

Many teams have regular meetings with open agendas to discuss whatever needs to be talked about. Use a shared document to solicit agenda items before the meeting. We also use the document to make notes and record decisions as we move through the items at the meeting. By making it open and shared, everyone can have items discussed. 

Check in. 

Start meetings by going around and asking people to “check in”—in other words, share how they are feeling at that moment. When we do this, we are asking teammates to comment on how they are doing, emotionally and physically, not make a status update on some previously determined action item. This puts a focus on the human side of things and makes us aware of the emotional state of those around us. It also serves as a “warm-up” for talking. This is especially helpful for the quieter among us. 

Set ground rules at the beginning of the collaboration meeting. 

Ground rules can be anything from agreeing to put questions in the chat area to holding comments until the end of a presentation. Whatever they are, state the ground rules up front and out loud. Verbally agreeing how you are going to operate is kind of a mindfulness thing. It puts everyone on the same page and communicates to your team that how we communicate is as important as what we accomplish. This definitely invites remote team collaboration and participation. 

Step up, step back. One of our common ground rules is “step up, step back.” This rule asks people to notice how much they are contributing. If they are talking a lot, then they should step back and be quiet so others can have the floor. If they notice that they have said little, then they are asked to step up and speak when the floor becomes available. 

Yes, and… Another technique you can use (which you could set as a ground rule during brainstorming) is to use the phrase “Yes, and…” when you start speaking, essentially adding on to the previous person’s idea. This is a technique often used in improvisation—it helps keep the ideas flowing. For example, if my colleague says, “We could use recyclable materials in the packaging,” I could answer, “Yes, and biodegradable items whenever possible.”

Consider your virtual collaboration ecosystem. 

We have found that how quickly people generate ideas and how boldly they share those ideas varies, particularly during remote team collaboration. But it’s important to remember that the quality of ideas doesn’t depend on how fast or slow ideas come, or how boldly or cautiously they are shared. In leading virtual teams, we have to create space for people to share in the way they’re most comfortable.

So how do we help the fast, bold people understand and wait for the quiet, slower people? We find that simply understanding this to be true is the first step, and we use our collaboration ecosystem to illustrate this reality. 

The way we do this is to ask individuals to identify and share their collaboration “spirit animal.” The graphic below illustrates our four spirit animals. We ask our remote team to first think about how quickly they generate ideas (that’s the X-axis). Then we ask them to think about how bold they are at sharing ideas (the Y-axis). If they identify as a fast idea-generator and a cautious sharer, their spirit animal is the Cheetah. A slow idea-generator and bold sharer is the Seahorse. 

Virtual Collaboration Techniques Graphic

SweetRush’s “collaboration ecosystem” supports virtual collaboration by helping people identify and self-manage their participation according to their idea-sharing speed and boldness!

The spirit animal may change in different situations. If I know people, I might be more bold. If I’m collaborating with a new virtual team, I might be more cautious. I like to think of it as “polite.” 🙂

The collaboration ecosystem helps remote team members self-manage their participation. If you know you are a Sloth in the group, then perhaps you will suggest that collaboration take place over multiple days, so you have time for some “shower thinking.” Or, you start thinking about ideas before you join others in a virtual collaboration session. 

We have found that just by acknowledging that not all smart, productive people think the same that we make space for everyone to contribute. Which naturally makes our virtual collaboration better. We also have seen these personas begin to creep into our shared language too—“Whoa there Falcon, let’s give some space for the Sloths among us!” “I’m feeling very Seahorse today!” 

Structure feedback

We also use “rounds” when we are managing virtual teams to structure our feedback and conversation about a proposed idea. 

To use rounds:

  • First an action or solution is proposed and fully explained by its authors. 
  • Then, each person, in turn, may ask a clarifying question, which the proposers answer.
  • Then, each person may give feedback using the “I like, I like, I wonder” formula. For example, “I like the way you addressed the learners’ concerns about the training time. I like how you’ve structured the learning objectives. I wonder if there could be additional opportunities to practice.”
  • The proposer doesn’t respond, and no one can add to the feedback until it is in their turn and only by using the “I like, I like, I wonder” formula.

We have found this structure to be almost magical in how it focuses feedback and keeps us from going down rabbit holes of discussion. And the quiet voices have the same opportunity to share feedback as the louder voices. 

Using these virtual collaboration techniques may feel awkward and stilted at first. But so does bringing on new communication software, dealing with the sound of kids and pets in the background, and the stress of working at your kitchen table on a slightly unreliable internet connection. You will be surprised at how quickly these things become a natural part of the language of your virtual team. And at some point in the future, you may agree that incorporating new practices that help you work more collaboratively was a silver lining in an otherwise very dark cloud. 

Clare Dygert is SweetRush’s Director of Instructional Design. Reach out to her on LinkedIn at https://www.linkedin.com/in/claredygert/.

Read more about leading remote teams and virtual collaboration:

Remote Team Communication and Technology: Tips from Virtual Pros

SweetRush has been a 100% virtual company since 2009. We’re sharing our best tips and expertise on the topics of remote team communication, leading remote teams, and working from home, to help leaders and individuals facing this transition for the first time. 

Question: Are there any particular technology or communication processes you find useful for having a workforce that is working remotely?

Technology and communication processes are important for any organization—and they become absolutely critical when working from home and leading remote teams. While many of you have likely had some flexibility for virtual work before COVID-19, we know that for some of you, this is the first time that you’ve asked your workforce to work remotely. 

In this moment, teams are having to make hard choices about shifting priorities and taking on new projects with accelerated timelines. Having the technical capabilities to allow your now-remote workforce to hit the ground running is critical, but putting standards and best practices in place around the use of these technologies will be key to a fully remote transition. 

And, as always, but especially in this moment, empathy and compassion are your most important tools. People will need some time to adjust. Buddy up people on your team who might be struggling and those who are making the transition more smoothly. Ask for feedback and make adjustments that help everyone feel connected and productive.

Remote Team Communication: Technology

Think of your technical systems in terms of what they provide to your team. The table below outlines the categories we think about. Depending on the work you’re doing, you may think about other categories that will help you effectively lead your remote team. 

Category What it provides the remote workforce Tool examples
Synchronous 1:1
and group communication
A place to “pop in” and ask a quick question.
Slack
Skype
Google Chat

Video Conferencing A place to hold meetings with video and audio capabilities
Google Meet
Zoom 
Webex
GoToMeeting

File sharing A place to save their work where others can access and, ideally, collaborate in real time
Google Drive 
Dropbox 
ownCloud

Collaboration A place to visually ideate, explore, and collaborate


Lucidchart 
IdeaBoardz
Miro
Mural
Milanote

Knowledge management A place to go for answers around company policy, procedures, project details—all of the knowledge contained in an organization
Confluence
SharePoint

Social Space A place to commune to share nonwork-related content and connect with one another.
Workplace 
Yammer

Asynchronous communication A way to reach out when coworkers are not available for response at the
same time
Marco Polo
Yac 
Voice memos
email

Engaging your IT department is obviously vital as it will likely have licensing and security concerns and want to outline processes for how any newly introduced tools are used. In addition to security, you should consider the norms and best practices you want to establish for team communication using these tools. Communicate those clearly to your team.

It’s also a best practice to define your objectives for each technical system and periodically check in to ensure they’re meeting your needs. For example, when we established our solution for the “social space” category, we identified a list of objectives for the tool. A small committee meets quarterly to review analytics and “rate” how we are doing on our objectives. This often leads to ideas for improvement that are quick to implement and make a positive impact.

Remote Team Communication: Processes

Calendar Management

Consider instituting some best practices around calendar management. At SweetRush, we ask people to block their available hours (start and stop times each day). Folks also block time for deep work and leave a portion of time available for meetings. 

With our global workforce, consistency in calendar management helps us quickly schedule synchronous time with members of our community. With many employees juggling kids home from school, you may be opening up more flexibility in work hours. Having transparency of everyone’s availability will be important. 

Managing Virtual Meetings

Keeping everyone on track during virtual meetings can be a bit more challenging compared to in-person meetings—particularly if people aren’t on camera. In person, we become very reliant on body language and facial expressions to know if someone is engaged or checked out, in agreement or disagreement, or just confused. 

Bringing more structure to meetings helps ensure that everyone’s voice is heard and no one person dominates (or derails) the meeting. I like to use the concept of “rounds” in meetings. Here’s how it works at SweetRush:

  • First, have a set amount of time for someone to present an idea or update. 
  • Next, engage in a round of clarifying questions. 
  • Then start a round for reactions. 

Important tip: Use the hand-raising feature in your virtual meeting platform to keep the conversation organized and on track. Assign someone to track the hand-raisers so they can be called on in order.

Leading Your Remote Team and Finding Your Communication Flow

As you make the transition from office life to working from home, a good practice is to do a weekly assessment of how your team is pivoting to working remotely. Think about the meetings you’ve been in and led, conversations you’ve had via chat and live, the amount of emails you’ve seen and how effective they’ve been. Informally survey your team to get their thoughts on how communication has been and what could be improved. We continuously improve our practices, tweak and add to our system, when something we’re doing becomes inadequate, with input from our team. 

Making rapid change and designing your remote team communication in real time are going to be—understandably—challenging for you and for your team. We’ve found that people appreciate vulnerability in these moments. Sharing that you will be testing things, seeing what works, and adjusting based on user input is a good way to set the stage for future adjustments and iteration. You’ll likely have some stumbling blocks and people who need extra support. And you’ll also have opportunities for quick fixes and quick wins that demonstrate to your team how much you care.

Join our mailing list to get access to additional resources, including best practices, tips, and techniques on working from home and leading remote teams.

Lauren Granahan is SweetRush’s Director of Organizational Effectiveness. She loves to streamline communication and find new ways of working that make everyone more productive and efficient! Reach out if you have a question about leading remote teams; we’d love to help.

Learning Toward a Common Goal Part 2: Community of Practice

In Part 1 of my “Learning Toward a Common Goal” blog series, I discussed Mass Collaboration exercises such as Cicada 3301, and their benefits to corporations and organizations. In this blog, I’ll tackle how to get traction with your “community of practice.”

Yammer, Facebook®, home-grown technologies… I often see clients create community of practice sites and roll out the latest social media tools, or even spend mightily to build a custom platform. Yet regardless of the tool, I see many of them struggle to get traction with employees.

According to Eleanor Wenger-Trayner, communities of practice are groups of people with shared interests, who want to learn how to do what they do better, and who want to seek out connection with others to have conversations and shared resources. If you have a passion for photography or weaving, as I do, then you might look for organizations — either in-person or online — of folks who share your passion and exchange ideas for how to improve.

There are many reasons why a corporate community of practice may fail to gain a following out of the gate: people are busy in their day-to-day jobs, they don’t see the value, or, frankly, their passion for sales or accounting isn’t as strong as their outside-of-work passions for gardening, car repair, or tennis.

How can we overcome these perceptions and motivate employees to engage in a community of practice?

What may be lacking in these situations is the common goal or challenge.

In 2013, NASA sponsored the International Space Apps challenge: a two-day event that brought together more than 9,000 scientists, technologists, artists, educators, and students from across the globe to solve challenges on topics ranging from spotting meteors to urban poultry farming. The sponsors of the NASA event offer some guidance on how to build a community to foster innovation and collaboration on a mass scale.

  1. Define the challenges you want to solve. This provides the focus. Then step back and get out of the way. NASA and agency partners defined 57 challenge statements and directed the energy of global innovators to them. Out of that came more than 770 possible solutions.
  2. Combine a central infrastructure with local control. This provides the “best of both worlds” — a way to scale and network people, while providing participants with a contextualized personalized experience.
  3. Leverage technology to amplify virtual participation. More than a quarter of participants were virtual, using tools such as Google Hangouts™ and Skype™ to connect. These virtual collaboration tools allowed teams in different locations to work together.

Coming back to your community of practice, a goal or challenge serves to engage participants, give them a reason to access the system (thereby becoming more familiar with how it works), and collaborate and network with each other. Rewards and recognition can increase incentives for participation, but — ideally — the reward for everyone is experiencing how people with a shared focus within the organization can learn and work together to achieve a common goal.

Learning Toward a Common Goal: Mass Collaboration (Part 1)

This year, it started with a tweet:

Cicada 3301 Learning Mass Collaboration SweetRush

Nobody knows who it comes from and nobody knows why: for the third year running, though, a mystery puzzle of dazzling proportions has thousands of computerphiles scrambling to decode messages buried in pictures, literary works, and music, using high-tech cryptography programs. Real-world QR code clues have surfaced in eight countries.

Sound like a plot from a Dan Brown novel? It’s not. Welcome to Cicada 3301.

There’s much that fascinates me about Cicada 3301 — not the least of which is who’d have the resources to pull off something on this scale. (Some speculate it’s a recruiting exercise clandestinely sponsored by the NSA.)

Equally fascinating to me is how it’s being solved. This is not an “every man for himself” effort. Instead, there are a burgeoning number of informal networks and online forums that have sprung up to arrive at a solution. It’s called “mass collaboration” — a free-flowing sharing of creative ideas and knowledge toward a common goal.

Today, mass collaboration isn’t just being used by computer hackers to solve intriguing crypto-puzzles — it’s being used to solve intractable problems. In 2012, Icelandic citizens “crowd-sourced” the development of a new constitution by using social media. In 2013, NASA sponsored the International Space Apps challenge: a two-day event that brought together more than 9,000 scientists, technologists, artists, educators, and students from across the globe to solve challenges on topics ranging from spotting meteors to urban poultry farming. And, perhaps the most well-known example of online mass collaboration is Wikipedia, which, for better or worse, ended our love affair with hefty encyclopedias and furthered the goal of making knowledge free and accessible to all.

Within a corporation or large organization, mass collaboration might be viewed as anything from an exercise in chaos to a complete waste of time. I believe learning from Cicada 3301 and these other examples of mass collaboration, however, can yield tremendous benefits within corporate environments. Here are a couple thoughts…

Discover High-Performing Teams You Didn’t Know Existed

A mass collaboration challenge, such as Cicada 3301, forces players to combine their efforts and leverage their strengths. Joel Eriksson, who solved the puzzle in 2012, identified some of the clues as geographical coordinates, so he enlisted players in those regions to join his team because he couldn’t travel to the locations himself.

Similarly, an interdisciplinary challenge encourages players from different parts of the organization to join together. For example, we created a credit card business simulation that required input from sales, account management, and finance to create the most profitable company. With a common goal, the players learned not only about profitability in general, but how the different disciplines function and can work together toward that goal.

You will want to reward the winning team or teams with some kind of prize and recognition — but the winning teams can be thought of as your prize. Think about tapping them in the future as a micro-committee to consider and solve complex business challenges.

Engage Employees and Sharpen Creative Thinking Skills

Workshops often begin with some kind of icebreaker or warm-up exercise. The idea is to loosen up, have some fun, and get the creative juices flowing. Mass collaboration takes this concept to a grander, company-wide scale: a clever brainteaser gets employees out of their day-to-day box, and encourages them to engage in creative thinking; again, working together toward a common goal.

Capitalize on those creative juices by setting aside time for the teams to debrief the exercise. Then channel their collective energy by asking them to generate ideas for workplace or process improvements, or come up with new product or service ideas. Keep them in the mindset of brainstorming, problem-solving, and working together toward a common goal, and they’ll learn more about your business and ways they can be more creative, efficient, and productive as individuals and teams.

While a mass collaboration exercise takes time to organize and implement, these benefits and others are in the category of “priceless” — potentially yielding problem-crunching think-tanks or highly profitable product ideas. For organizations looking to innovate and “think differently,” mass collaboration offers a unique approach to learning teamwork, cooperation, and problem-solving, with a welcome element of surprise.

Check out Part 2 in this series, “Building a Community of Practice with Common Goals.”