How AI Is Shaping the Future of Recruitment

AI has reshaped how we approach recruitment. But to use this technology wisely, we must pair its capabilities with the uniquely human qualities that make recruitment personal and impactful.

In this article, I share my experience and advice for leveraging AI in a way that helps to maintain and elevate the human experience. 


AI: A New Chapter in Talent Acquisition

AI is revolutionizing recruitment. From automating job postings to pre-screening résumés, AI is eliminating time-consuming tasks, freeing up recruiters to focus on building relationships. 

However, as powerful as AI is, it should not overshadow the human aspects of hiring. Instead, it should complement them, serving as a tool to streamline processes while amplifying empathy and connection and validating intuition.

Hung Lee captures this balance perfectly in his talent acquisition forecasts for 2025: “Our attention will be reserved for a) known callers and b) conspicuously human. Recruiters who have network, community standing and profile—and are obviously human—will win in a world dominated by AI composed information.” 

This insight highlights a critical truth: In a landscape increasingly influenced by AI, human authenticity remains a competitive advantage.

 

Human-Centered Recruitment in the Age of AI

While AI can analyze vast amounts of data and match skills to job requirements with remarkable precision, it cannot replicate the nuanced judgment and relational expertise of a skilled recruiter. People connect with people. As Lee suggests, the recruiters who thrive in an AI-dominated world will be those who bring visible humanity, trusted networks, and community influence to the table. Recruiters must now do more than just fill roles; they need to cultivate meaningful relationships and establish themselves as trusted advisors within their industries.

 


Candidates are more likely to respond to someone who is “conspicuously human” than to an automated outreach, no matter how well-tailored it might be.

 

AI and Recruitment Strategy: Prioritizing Skills and Potential

One of AI’s most transformative impacts on recruitment is the shift away from traditional credentials. The résumé, long the gold standard of hiring, is losing relevance in an era where AI can assess candidates based on skills, experiences, and even potential. By focusing on capabilities rather than titles, AI helps recruiters identify talent that might have otherwise been overlooked.

This evolution encourages a more inclusive hiring approach, opening the door to candidates from diverse backgrounds and non-linear career paths. With the support of AI, we can prioritize potential over pedigree, building teams that are innovative and adaptable.

 

Recruiting with AI: An Ally for Human Recruiters

The integration of AI into recruitment is not about replacing humans but empowering them. This requires intentionality. Organizations must continuously evaluate AI tools to ensure they promote fairness, eliminate bias, and respect candidates’ individuality. Similarly, recruiters must be trained to interpret AI-generated insights critically and thoughtfully.

To succeed, recruiters must embrace a dual role: leveraging AI to manage the technical aspects of talent acquisition while doubling down on the human elements—relationship building, empathy, and authenticity—that no machine can replicate (at least not yet).

 

The Future of Staff Augmentation: AI and Human Collaboration

By combining AI’s efficiency with human creativity and connection, we can move beyond the outdated mindset of a “war for talent.” The recruiters who excel in this new era will be those who embody Lee’s vision—professionals with genuine networks, a strong sense of community, and the unmistakable presence of humanity.

AI has the potential to enhance recruitment in profound ways, but its success depends on how we wield it. Together, we can use AI not as a weapon of war, but as a tool for collaboration, creating a hiring process that is more inclusive, efficient, and human-centric. The war for talent is over. Now, let’s build the future.

 

Rodrigo Salazar-Kawer is the Director of Talent Solutions at SweetRush, where he and his team work with clients to help them find high-performing talent and augment their teams in L&D, a people-centric field that impacts all lines of business within the enterprise. Connect with Rodrigo. 

 

AI Glossary for L&D, Part 4: Architecture and Algorithms

Welcome to the final installment of our AI Glossary for L&D! We round out our exploration of all things artificial intelligence with a peek behind the AI curtain at the algorithms and architecture that enable AI technologies and applications to perform, including:

Catch up on the first three installments here:

 

Gen AI L&D Playbook

 

Peeking Behind the Curtain: The algorithms and architecture that enable AI to perform

What are graphs?

A graph is a visual way to represent relationships between different things. It consists of “nodes” (like dots) connected by “edges” (like lines). In AI, graphs are used to organize and analyze complex data, such as social networks, knowledge maps, or relationships between concepts in a learning curriculum.

Think of a map of a city. The locations are the nodes, and the roads connecting them are the edges. Graphs in AI are similar—they show how different pieces of information are linked.

How do graphs relate to other AI concepts?

Graphs are fundamental data structures used in many AI applications. They can be used to represent knowledge in a way that AI systems can understand and reason with. For example, knowledge graphs are used in natural language processing (NLP) and some generative AI (genAI) models to provide context and improve understanding.

How might graphs be applied in L&D applications?

  • Skill mapping: Visualizing the relationships between different skills in a learning pathway.
  • Knowledge representation: Creating a network of interconnected concepts to help learners understand complex topics.
  • Personalized learning paths: Recommending learning resources based on a learner’s current knowledge and goals.


What is cluster analysis?

Cluster analysis is a technique used to group similar items together. It’s like sorting a box of toys, putting all the cars in one pile, all the blocks in another, and so on. In AI, cluster analysis helps find hidden patterns and structures in data.

Imagine you’re organizing a library. You might group books by genre, author, or topic. Cluster analysis does something similar with data, finding natural groupings based on shared characteristics.

How does cluster analysis relate to other AI concepts? 

Cluster analysis is an unsupervised learning technique that can be used to analyze data without predefined labels. It can be applied to various data types, including text, images, and numerical data.

How might cluster analysis be applied in L&D applications?

  • Learner segmentation: Grouping learners with similar learning styles, preferences, or needs.
  • Content analysis: Identifying clusters of related topics within a large collection of learning materials.
  • Personalized recommendations: Suggesting learning resources based on the clusters a learner belongs to.


What is backpropagation?

Backpropagation is a key algorithm used to train neural networks. It’s like a feedback mechanism that helps the network learn from its mistakes. It works by calculating the error in the network’s output and then adjusting the connections between the neurons to reduce that error.

Imagine you’re learning to throw a ball at a target. If you miss, you adjust your aim based on where the ball landed. Backpropagation is similar—it helps the AI adjust its “aim” to improve its accuracy.

How does backpropagation relate to other AI concepts? 

Backpropagation is essential for training deep learning models. It allows the network to learn complex patterns and relationships in data by iteratively adjusting its internal parameters.

How might backpropagation be used in L&D applications?

  • Improving the accuracy of AI models: Backpropagation is used to train AI models for tasks like automated essay grading or personalized feedback.
  • Optimizing learning algorithms: It can be used to fine-tune the performance of adaptive learning systems.


What is symbolic AI? 

Symbolic AI is a type of AI that uses symbols and rules to represent knowledge and solve problems. It’s like using a set of instructions or a logical formula to arrive at a conclusion. It focuses on manipulating symbols to perform logical reasoning and decision-making.

 Think of a computer program that follows a set of if-then rules. Symbolic AI works in a similar way, using predefined rules and logic to process information.

How does symbolic AI relate to other AI concepts?

Symbolic AI is a different approach to AI compared to machine learning and deep learning. It relies on explicit knowledge representation and logical reasoning rather than learning from data.


How might symbolic AI be used in L&D applications?

  • Intelligent tutoring systems: Creating systems that can provide step-by-step guidance and feedback based on predefined rules.
  • Knowledge-based expert systems: Developing systems that can answer questions and provide explanations based on a knowledge base.
  • Automated curriculum design: Using symbolic AI to generate learning pathways based on predefined learning objectives and rules.

Gen AI L&D Playbook


The Journey Continues: Embracing the Evolving Landscape of AI in L&D

As we conclude our travels through the AI Glossary for L&D, remember, the journey doesn’t end here. New terms, techniques, and technologies are constantly emerging. 

And while It can feel like a lot to keep up with, don’t worry—you don’t need to become an AI expert to leverage its power in L&D. The key is to build a foundational understanding of the core concepts and stay informed about the potential applications in learning. By grasping the basics and recognizing the possibilities, you can make informed decisions about how to integrate AI into your L&D strategy.

Remember, the AI landscape is dynamic. What seems cutting-edge today might be commonplace tomorrow! Embrace the learning process, stay curious, and remain open to the transformative potential of AI and you will do just fine!

 

How SweetRush “Unicorn SMEs” Powered a Global MOOC Library Expansion

Executive Summary

Our client, a leading MOOC provider, sought to expand its course catalog with career-focused certifications and short-courses, but faced the challenge of finding subject matter experts (SMEs) who combined industry expertise with a passion for teaching. SweetRush’s unique blend of L&D experts staffing and custom learning solutions enabled us to hand-select “unicorn SMEs” who not only shaped the curriculum but also delivered compelling instruction, resulting in 14 top-rated certificate programs reaching millions of learners globally.

Staff Augmentation Case Study - Icon 1

The Client and Need

Our client, a massive open online course (MOOC) provider with more than one hundred million registered users, identified an opportunity to expand its existing library to include career-based certificate programs and short-form courses. Focusing on in-demand skills in areas such as IT support, AR development, UX design, project management, data analytics, and supply chain management, our client’s goal was to equip its users with the skills needed to excel in today’s competitive job market.

With an existing content library of more than 7,000 courses that include programs developed by many of the world’s leading brands and universities, the new courses needed to uphold the quality and standards that our client’s audience have come to expect. 

The courses needed to: 

  • Drive real-world impact, ensuring graduates are equipped with the skills needed to excel in today’s competitive job market.
  • Engage a diverse audience by connecting with global learners from all walks of life through authentic and relatable learning experiences.

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The Challenge

To execute their vision, our client needed a solutions provider who could bring academic rigor and real-world relevance while delivering an exceptional learner experience

Specifically, our client needed a partner with access to subject matter experts (SMEs) who have industry experience and expertise and a passion to teach—SMEs who can translate their deep knowledge into compelling educational content.

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The SweetRush Solution

With more than a decade of experience in L&D staffing solutions and double that as an award-winning custom learning solutions provider, SweetRush was uniquely placed to solve our client’s challenge.

  • Our two decades of L&D expertise means we know what makes a great SME tick—both on paper and in the virtual classroom.
  • Our vast network of talent connects us with industry leaders eager to share their knowledge.
  • Our rigorous staff augmentation vetting process enables us to handpick the experts who meet our client’s exacting needs—in this instance, those with a passion for teaching and a knack for storytelling.

 

Staff Augmentation Case Study - Quote

Client Testimonial:

“SweetRush understands our needs deeply. They have taken the pressure off of us when it comes to onboarding SMEs to the requirements of content development. They leverage their expertise to help us find unicorn SMEs who are not only experts in their field but also excel at creating content. They have done so at a reasonable cost and on impressive timelines.”  

—Senior Program Manager, SweetRush Client

 

Once screened, selected, and onboarded, these “unicorn SMEs” played a crucial role in:

  • Recommending the learner journey: Supporting the client with curriculum design including consulting on the learning objectives, content outlines, and the sequence, structure, and flow of the learner journey
  • Creating authentic hands-on activities: Drawing inspiration from their own experiences to recommend and co-create authentic, realistic, and impactful scenarios 
  • Developing meaningful assessments: Ensuring learners are equipped with and tested on the knowledge and skills they need to face challenges in the real world
  • Crafting compelling video scripts: Lending authentic voices, perspectives, nuance, and stories that engage, motivate, build trust with, and inspire learners  

In addition, some of the SMEs we placed, specifically those with expertise in cutting-edge topics like generative AI and nuanced areas such as DEI, were invited to star in the videos and present the content.  

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The Results

Our staff augmentation partnership has led to the creation of 14 industry-leading certificates, each featuring more than 90 hours of engaging, practical instruction that have reached millions of learners worldwide. 

Boasting an average learner rating of 4.8 out of 5, the certification programs and courses have consistently ranked among the most popular on the client’s platform. This feedback speaks to the effectiveness and appeal of our expert-led approach to upskilling and reskilling. SweetRush’s ability to consistently source top-notch SME talent has earned us the client’s highest quality rating (5 out of 5 stars) and secured our position as their exclusive vendor for SME resourcing.

When We Succeed, You Succeed!

Our success in exceeding the high expectations of today’s learners has solidified our client’s reputation as a pioneer in the online education space, demonstrating the power of collaboration, expertise, and a shared vision for the future of learning.

AI in Action: Your Questions about AI Coaching, Skills Training, and Workflow Enhancements…Answered!

L&D innovators are making extraordinary strides in adding AI to their learning strategies and solutions, sparking questions about AI coaching, and they’re eager to show their work.

We helped a few of our own client-partners do just that at a recent Training Industry Tech Talk. Our whirlwind tour showcased seven projects that leverage generative AI (genAI) in three different ways: 

 

AI-Driven Learning Experiences: Using genAI to create highly personalized, adaptive learning solutions tailored to each learner

 

AI Workflows and Research: Leveraging AI to streamline an L&D team’s internal processes to improve productivity, while also conducting research to continually evaluate the accuracy and effectiveness of AI-powered learning experiences (above)

 

AI Training Programs: Creating training programs about AI that help to equip an enterprise workforce with the skills and knowledge they need to thrive in the rapidly changing age of AI

 

 

Gen AI L&D Playbook

 

Below are the questions that came up during this rapid-fire review (now with answers!): 

 

 

 

 

 

What programs do you use to create AI-driven learning experiences?

We’re technology-agnostic and are able to adapt our solutions based on the unique needs and organizational contexts of our clients. We’ve successfully integrated both Claude by Anthropic and ChatGPT by OpenAI into our solutions. Using a more varied toolbox helps us recommend the most effective solutions for their organization’s needs and existing infrastructure. We’ll work—and evolve—with the AI infrastructure, tools, and policies already in place.

Question two - Icon

 

 

 

 

 

Is genAI coaching technology best for individual or group training sessions?

First, a quick recap of Hilton’s genAI-powered, immersive Delivering on Our Customer Promise guest service skills coaching experience. It’s created with WebXR, a browser-based virtual reality (VR) technology that can be accessed via headset, computer, tablet, or smartphone. 

Learners—hotel team members—land in a digital twin of a Hilton property where they meet a concerned 3D-animated “guest” who expresses an issue with their stay. 

Learners must resolve the guest’s issue using Hilton’s five-step problem resolution model, HEART, and speaking their response into their device’s microphone. (Experience a scenario in this video excerpt from the Training Industry Tech Talk.)  

On the back end, a large language model (LLM) transcribes the learner’s speech into text and compares the content against a rubric. Learners then receive detailed feedback and a pass/fail “grade” on each step of the HEART model (See Q3 below for details on how we “trained” this LLM.) All feedback is delivered by VIC, Hilton’s knowledgeable, endearing robot emcee and coach. 

Delivering on Our Customer Promise makes for great individual practice because it gives learners a safe space to put nuanced conversational skills to the test. With its in-depth analysis of each learner’s responses and very personalized feedback based on what they said, this solution was designed expressly as an individual experience.

As custom content creators, we can also help a client-partner create a group-based immersive genAI coaching experience. For example, one learner’s interactions within the scenario might be screencast to the larger group, with a facilitator encouraging dialogue and reflection on each learner’s experience. We can create materials like a facilitator and/or participant guide to ensure a great discussion every time—with no prep needed!

Question three - Icon

 

 

 

 

 

How do you train AI coaches like Hilton’s?

We’ve already touched on the LLM behind Hilton’s Delivering on Our Customer Promise immersive coaching experience (Q2 above). Here’s how we crafted the prompt that powers VIC, the robot coach and emcee of the experience: 

  • 1. Creating a Knowledge Database: We considered the vast stores of knowledge and context an expert brings to a coaching interaction: a thorough knowledge of how to apply the five-step HEART model of problem resolution and coach team members to do the same, along with a wealth of examples of what good, great, and not-so-great look like. 

We then added this expert knowledge to a database that helps to increase the context for every prompt and also helps prompts to generate “relevant, accurate, and useful” results. This process, known as retrieval-augmented generation (RAG), extends the LLM’s capabilities in specific domains, such as an organization’s internal knowledge base.

  • 2. Role and Goal: We then told the LLM who it was and how it should behave. This LLM is a manager of a Hilton hotel, and its goal is to ensure that hotel team members are resolving each guest’s problem by correctly following the HEART model. This step gives the LLM a personality, backstory, and communication style that feels authentic, not mechanical—and contributes to the “story” that unfolds in each immersive scenario. We also fed this Role and Goal information back into the Knowledge Database (above) to provide further context for the prompt.
  • 3. Step-by-Step Instructions: Here, we provided additional context to the LLM by breaking down each step of the HEART model with very specific written descriptions. We then began to feed it with examples of desired responses to help clarify how learners should perform. 

This step is essential for an experience focused on nuanced skills like showing empathy: To respond accurately, the LLM needs numerous examples of what “good” sounds like. (As we hone the LLM’s understanding of a good response, we feed new iterations back into the Knowledge Base.)

  • 4. Constraints: To prevent the LLM from acting in unexpected ways, we worked with Hilton SMEs to define nonexamples. That is, responses that are inappropriate—for example, offering a free night’s stay. You guessed it: We feed these back into the Knowledge Base to provide additional context. 
  • 5. Pedagogy: Here, we conditioned the LLM to give feedback on the learners’ performance to help them reflect on their successes and opportunities—and correct their missteps during their next attempt. As we refine this part of the prompt, it, too, is fed into the Knowledge Base.   
  • 6. Testing: In this vital step, we engage Hilton’s SMEs to create further examples (and nonexamples) of potential HEART model applications and increase the quality of the feedback learners receive. On a continuous basis, SMEs test the scenarios and provide the development team with additional knowledge and context…which, in turn, is fed back into the Knowledge Base for further refinement.

 

Gen AI L&D Playbook

 

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In terms of digital accessibility, do you have any experience or use cases in using AI to assist with ensuring we are meeting accessibility (WCAG 2.2) guidelines?

Yes! Our Accessibility team created a chatbot to use as a source of quick information about WCAG compliance. We “trained” the LLM via a similar process to that described above in Question 3; however, it worked less as a coach and more as an information-retrieval tool. Our team began by adding a Knowledge Base composed of detailed accessibility checklists, documents, and websites containing WCAG guidelines. The chatbot’s Role and Goal was to serve as an expert member of a learning team who had deep knowledge of accessibility. Because its function was to search existing information to provide answers to team members’ questions, it didn’t need to act as a coach or provide feedback on our team’s performance—though it certainly could be trained to do so!

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How engaged do stakeholders need to be in an AI-powered experience like Hilton’s, versus a more traditional instructor-led training (ILT) or video instructor–led training (VILT)?

It takes a very collaborative process to create an experience like Hilton’s Delivering on Our Customer Promise. We needed Hilton stakeholders to go through the experience multiple times to help us vet the accuracy of the AI coach’s responses and refine the prompt accordingly. In more traditional modalities, such as ILTs, VILTs, videos, or eLearning modules, stakeholders only need to review milestone deliverables like presentation materials, storyboards, prototypes, and the final build. With AI simulations like these, though, more robust stakeholder involvement is required to ensure accuracy.

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My company has banned ChatGPT for employee use. How prevalent is that stance, and how have you worked around it?

Quite prevalent, in fact! Cisco’s 2024 Data Privacy Benchmark Report finds that 27% of companies have banned GenAI applications altogether, at least for the time being. And with so many folks entering sensitive data into these applications—including confidential employee information and intellectual property—it’s not surprising that they’re feeling cautious. 

We don’t recommend working “around” a ban! If you’re curious about an AI tool, check it out—on a personal device, with non-work-related data. Meanwhile, we recommend that you ask your organization’s leaders about their security and ethical concerns and what’s at stake. What, if any, measures would need to be in place for them to consider an AI tool? Where could an AI tool help you shave budgets or timelines?

Knowing where your leaders are coming from and sharing your team’s AI aspirations empowers you to play an active role in your organization’s conversation. You’ll need an expert (or two) at the table to help you work through the many considerations and concerns every organization should address before leveraging any AI tool. We’re happy to help guide that conversation and even offer a customizable workshop that can help you and your stakeholders shake out their needs, concerns, and wishlists. (Wondering about this workshop? Check out this video excerpt.)

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When an AI learning solution is delivered to the customer, are you using a closed AI system?

Let’s start with a quick level-set on the distinction between open and closed AI systems in the eLearning landscape:

  • Open AI Systems: These platforms openly share their underlying code and training methodologies. This transparency allows the broader community to contribute improvements, customize the system, or even build entirely new applications upon it.
  • Closed AI Systems: These systems keep their code and training processes confidential, typically restricting access to a select group. In the eLearning context, this could mean limiting access within an organization to protect proprietary data or maintain control over the learning experience.

All of our AI-powered learning solutions are built upon closed AI systems. Doing so ensures the highest level of security for your data and allows us to tailor the solution precisely to your organization’s unique needs.



Our Clients’ Top 5 Priorities for AI in Learning and Development

Generative AI is rapidly advancing in capabilities and features. And just as quickly, L&D leaders are moving from research and initial experiments with AI to proof-of-concept projects and larger initiatives.

Exciting times—and a lot to keep up with!

We’re fortunate to work with clients across multiple industries, from hospitality to consumer goods, which gives us a great vantage point to see the top focus areas for AI in learning and development. 

Read on to find out how your peers are prioritizing and investing in AI, including real-world examples:

#1: Rolling Out AI Tools to Your Company and Teams

L&D leaders know that right on the heels of approving new technology, the next question from business leaders will be: When can we get the training?

Training isn’t limited to across-the-board basics—every team will have specialized training needs depending on how they use AI tools. Every department and business unit will have unique opportunities and risks, which means a LOT of custom training needs.

Here are two projects we’ve recently wrapped for clients to help them address specific, urgent needs for AI training.

Large online retail organization: Inclusive and responsible gen AI

As our client prepares for extensive discussions and promotions surrounding the expanded use of AI within the organization and in its products, it recognizes AI’s potential risks, especially to marginalized and vulnerable communities. 

Our client is committed to advocating for the implementation of safeguards and ethical considerations within AI technologies in addition to promoting its product. The training we are creating with this client is a key step toward achieving that goal.

Through this training, we’re equipping sales and marketing teams with a comprehensive understanding of responsible AI practices. The training’s focus is to upskill the audience on how to look for potential issues regarding fairness, privacy, inclusivity, equity, and diversity when using generative AI with the goal of helping customers use AI responsibly. 

Consumer lending company: Embracing the benefits of AI

The AI revolution is pushing everyone in every field to reconsider how they’ve been working and to embrace the possibilities that AI holds. In finance, AI can shift decisions that in the past were based on personal judgment to a place of greater fairness and equity. 

Moving beyond the tried-and-true old ways of doing things is not easy, and our client is supporting finance professionals in making this shift. The training we are helping to produce includes certification training on AI basics, its applications in credit assessment, and detailed learning on how to navigate ethical considerations, with high-quality video from experts in the field.

Rollouts of AI tools are moving quickly—if you need support in creating training for global or specialized needs, reach out and we’ll connect you with an expert Solution Architect.

 

#2: Creating High-Impact Learning Experiences

What gets our clients really excited about the use of AI for learning? The ability to create completely tailored learning experiences that adapt to text and voice input from learners. 

No more awkward role plays. No more ineffective multiple-choice questions. Learners can interact with training in unprecedented ways—and AI is making the dream of adaptive learning a cost-effective reality.

We’re working with multiple clients to create AI-powered training, including: 

  • Problem resolution and service recovery for a major hospitality client
  • Customer service for text-based response via a concierge chatbot
  • Coaching skills for leaders of a top consumer goods brand

These simulations harness advanced technology in dynamic training scenarios, and they offer secure settings to practice essential skills.

And, fitting skills practice into a busy schedule is now possible with AI-powered training.

Some of the key features include:

  • Speech-to-text technology: Learners engage with realistic avatars by using their own voices to drive the conversation. 
  • Dynamic conversations: We’ve evolved our AI technology from a single interaction point to the ability to have a dynamic back-and-forth conversation between the learner and the avatar. 
  • AI feedback tool: This tool provides personalized feedback to all learners individually based on how they responded and how well they applied their skills.
  • Sentiment analysis: This technology allows us to assess the delivery of how each learner responds. We can give learners real-time feedback on how friendly, confident, or aggressive their responses sound.
  • Playback functionality: Learners can play back an audio recording of their responses, giving them an opportunity for self-reflection.
  • Immersive WebXR technology: This technology creates a fully immersive, highly engaging experience that can be accessed via desktop or VR headset, enabling scaling to our clients entire enterprise

Check out this video of our work with Hilton creating high-impact, AI-powered coaching simulations.

 

#3: Streamlining Learning Content Creation with AI

Among the most sought-after expected benefits of AI in learning and development are the abilities to create content faster, improve efficiency, and reduce costs1. No doubt you’re looking to do the same!

We’re working on multiple clients on projects that include using gen AI to help:

  • Analyze content
  • Create learning objectives
  • Develop scenarios
  • Formulate assessment questions

In addition to text-based content development, we’re using artificial intelligence to create multimedia. In a recent project, we were able to create a rich, immersive environment by creating background graphics using AI tools. And for our online training client, we significantly reduced production costs while keeping engagement high.

Online training company: Generating video avatars using AI

Video content is particularly expensive and time-consuming, and it runs the risk of additional costs (reshoots!) if the course needs to be updated. 

Our client, a top provider of online training, wanted to streamline video development (no more onsite filming!), reduce total production costs, and capitalize on learning curiosity around AI. 

Utilizing AI, our subject matter expert quickly crafted their avatar, fine-tuning it for lifelike realism. Once created, the course scripts were seamlessly integrated, generating talking-head-style videos within minutes. 

These videos were then ready for post-production treatment with the SweetRush team and dramatically reduced our timeline—a game-changer! Not only did we deliver our top-notch SweetRush content, but we also delivered substantial savings in production costs, passed on to our client. To top it off, learners remained captivated as they witnessed AI in action. 

Interested in proven strategies for using AI to improve speed to market and reduce costs? Get in touch!

 

¹ https://donaldhtaylor.co.uk/research_base/focus02-talk-to-action/

 

#4: Quality Matters! Optimizing the Combo of HI (Human Intelligence) and AI

The race is on to find the best use cases for AI in learning and development, and yet we can’t brush real challenges under the rug in our eagerness to reap the benefits. Accuracy is still a real concern as the debate continues—can “hallucinations” be engineered away?²

Another concern that we and our clients are grappling with is the quality of content produced by Large Language Models (LLMs) versus that crafted by humans.

SweetRush is pioneering explorations in this area by conducting modern iterations of the Turing Test³; we are analyzing whether LLM-generated content stands on par with human-generated material. 

Through these studies, we harness the deep industry knowledge of Subject Matter Experts and Learning Experience Designers to pinpoint the respective traits of human and AI outputs. Is a “soul,” worldview, or authentic human perspective absent in AI-generated text, and if so, how might this impact the overall quality and reception of the content (i.e. if it were integrated into a training program, for instance)? 

Our approach ensures a balanced evaluation, creating scenarios that channel the strengths of both AI and human input, from deep factual knowledge to rich personal insights.

 

https://www.theverge.com/2024/5/15/24154808/ai-chatgpt-google-gemini-microsoft-copilot-hallucination-wrong

³ https://plato.stanford.edu/entries/turing-test/ 

 

#5: Securing Talent with AI Expertise

The war for talent has reached the AI shores. Research conducted by Randstad found a 2,000% increase in roles requiring artificial intelligence skills in 2023⁴. In some US states, there are more than 10 job ads for every AI professional.⁵

Yet our clients need talent—and in the early stages of adoption, they need specialized talent with the expertise to consult on AI policies, governance, roadmaps, and application. You are likely in a similar place, navigating a lot of new territory and needing help to cut through the confusion and keep your company and teams on track.

Experienced consultants can help you answer mission-critical questions, such as:

  • How can your people use AI? (And what’s off limits?)
  • What tools are you allowing your team to use? 
  • How are you mitigating risks of copyright infringement and issues of confidentiality? 
  • What about accuracy, ethics, and bias?
  • How are you discovering how to bring efficiencies and innovation by using AI? 

To get your arms around these issues and others, you need the expertise and support of an AI consultant, and we’ve built a bench of experts ready to support our clients.

 

https://www.unleash.ai/artificial-intelligence/randstad-chro-demand-for-gen-ai-skills-up-2000-in-2023/

https://www.ox.ac.uk/news/2023-10-09-expert-comment-ai-demand-booming-right-skills-and-technology-glue-guys

 

Navigating Exciting and Disruptive Times

Did these priorities resonate with you? There’s no doubt they will continue to evolve at pace with the rapid advancements in AI technology. 

We’re helping so many clients address their unique challenges with targeted AI solutions and expertise, and we’d be honored to help you as well. Please reach out and let’s discuss your needs!