SweetRush Wins Five Platinum and Gold Awards for Empathy-Building Training

SweetRush’s custom learning program helps Wells Fargo professionals gain empathy and understanding for customers and teammates.

San Francisco, Calif., January 12, 2022 — SweetRush, a leading provider of custom learning solutions, won five top awards for its collaboration with Wells Fargo to create unique and innovative empathy-building training simulations.

The Customer Life Stages program, which includes three distinct simulations, earned a Platinum award from the Hermes Creative Awards and Gold awards from the Muse Creative Awards and the Horizon Interactive Awards. The program also earned two Gold awards from the Brandon Hall Group, including Best Use of Games or Simulations for Learning.

Featuring engaging storytelling and high levels of interactivity, learners enter the worlds of three customers with very different life circumstances, financial means, and physical abilities. Through immersive simulation, learners discover what’s important to each of them and make financial decisions that have immediate and long-term consequences for their wealth and happiness. 

As the simulation proceeds, the characters age and face challenges related to stages of life, which learners experience first-hand, helping them build empathy for their customers.

“Gaining real empathy for customers who have different life experiences is hard to achieve, which is why this award-winning learning program—driven by compelling life stories and diverse, fully developed characters—is such a unique offering,” said Arturo Schwartzberg, SweetRush Cofounder and Chairman. “We’re proud to collaborate with Wells Fargo in helping their people better understand and serve their diverse customer base.”

See all the winners of the Brandon Hall Group HCM Excellence Awards, the Hermes Creative Awards, the Horizon Interactive Awards, and the Muse Creative Awards.


Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work has earned us gold awards and industry accolades and the loyalty from a remarkable portfolio of clients.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet

We are over 200 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!