Special Edition: Top Learning & Development Articles for Your Toolkit

Seven topics to quench your curiosity and ignite your learning strategy

Ever since our hunter-gatherer days, we humans have been collectors. 

Though most of us have given up stockpiling grains, some of us collect stamps, others coins, and still others Star Trek, superhero, or historical memorabilia. 

We love all of these enthusiasts, but our rainbow heart has always belonged to a special group of superfans: L&D leaders and professionals. These aficionados simply can’t get enough freshly minted thought leadership on learning strategies, emerging technologies, or design philosophies. 

They’re the inspiration for this limited-edition set of our Top Learning and Development articles on the seven topics that are keeping you and your fellow L&D devotees up at night (We see you Googling!). 

1. Always in Style: L&D Trends 

Like time, tide, and technology, L&D is always in flux…and always interesting. Our industry’s most recent trends have landed us at the intersection of AI, skills, learning impact, and, yes, AI, which merits its own headline. (See No. 3.)

Learning is–or should be–ultimately a part of a larger change management initiative. Learning in the flow of work offers opportunities to meet learners at their moments of need while respecting their limited time and bandwidth. When they’re met with training that meets the seven learner-centered design criteria, they just might come back for more.

Want the unabridged version of the latest learning trends? Download our eBook for a look at the top priorities, challenges, and aspirations of L&D leaders and professionals like you.

 

2. Diagnosis Before Design: The Value of Learning Needs Analysis    

What seems to be the problem? 

What are the symptoms? 

What does recovery look like for you? 

If these three questions remind you of a trip to the doctor, you’re right! These are exactly the kinds of needs analysis questions L&D leaders should be asking stakeholders long before they launch into a plan for “treatment.” (Spoiler: Training won’t be the right prescription for every case!)

Dive into this vital diagnostic stage and discover how to put your business and learning needs under a microscope at the strategic and project levels.

 

3. AI-Powered Solutions and Strategies for L&D 

Will AI make L&D departments (and professionals) obsolete? We’re inclined to agree with our Magic 8 Ball: Very doubtful.

We’re optimistic about our fellow learning innovators’ ability to adapt and upskill to this rapidly changing technology–and with 3 out of 4 knowledge workers across generations using genAI at work, many of us have at least been dabbling. 

AI can be a great tool to engage learners and offer more value, flexibility, and scalability to our stakeholders and learners. But first, we need to have strong AI governance and ethics in place. 

Once that foundation is laid, you’re ready to open the door to three types of AI implementation,..and observe all of these in action with a rapid-fire video tour of no less than seven real-life AI projects from the SweetRush portfolio. 

Curious to listen in on your peers’ conversations about AI?  Discover their top five AI priorities and how they’re partnering with us for end-to-end mapping of their AI learning and business strategy. (Spoiler: Needs analysis shows up again here!)

But remember, AI is the sidekick, not the superhero: it’s a partner for human intelligence (HI); a digital Alfred to your Batman

Where to go from here to deepen your AI knowledge? We’d recommend diving into a good book:  our comprehensive guide to genAI for L&D innovators

If you’d prefer to begin with the basics, our four-part AI Glossary for L&D has you covered! Simply choose your topic and watch your AI vocabulary grow: 

 

4. Adaptive Learning + Online Training: A How-to Guide

There’s been some debate about the differences between “adaptive learning” and “personalized learning.” 

At SweetRush, we believe these are one and the same. (Cue the meme of Spider-Man pointing at his identical twin.) 

Here are just a few of the benefits of adaptive learning: 

  1. Greater learning and retention
  2. Less time spent in training
  3. Happier employees

You don’t need superpowers (or a massive budget) to create adaptive learning. Get inspired by six pro tips for applying adaptive learning to your online training, using off-the-shelf technology and your own ingenuity.

Prefer a more comprehensive look into adaptive learning? Our eBook, Hats Off to Adaptive Learning, will outfit you with a deep understanding of adaptive learning techniques and plenty of examples.

 

5. Polymath or Partner? How SweetRush Creates Custom Learning Solutions for Clients in Every Industry 

From finance to pharma, and from transportation to technology, we’ve partnered with clients in a diverse range of industries to create award-winning, impactful custom learning solutions. 

It’s not that we’re polymaths with expertise in every industry (though we are proud of our deep bench of SMEs!)…we’re partners who learn your language, represent your brand, and rise to your industry’s scrupulous regulations. 

Explore how a custom learning partnership unfolds across industries, topics, and business challenges. 

 

6. Consult, Shift, Align, Repeat: Securing Leadership Buy-in for L&D

Historically, L&D has been viewed by stakeholders as a cost center that is tapped into on an as-needed basis: The organization identifies a need and then goes to L&D for “help.” This cycle creates an order-taker mentality that keeps L&D leaders and teams in reactive mode. 

To break this cycle and be seen as a trusted partner that adds value, L&D leaders need to turn the conversation around. That means engaging in ongoing strategic-level needs analysis (See No. 2) but, above all, it entails a mindset shift. 

Discover how to earn your team a seat at the table with SweetRush Co-Founder Andrei Hedstrom’s open letter to L&D leaders.

 

7. Did It Work? How Do You Know? Learning Analytics and Evaluation

Every facet of business is becoming more data-driven, and L&D is no exception. Yet more than one-third of L&D leaders and teams are struggling to put efficient measurement, evaluation, and learning analytics programs into practice.

Where does the problem begin? With needs analysis (No. 2 strikes again!), or rather, the lack thereof. Learn why this well-placed prevention helps us define the problem and the symptoms up front—and sets us up for easy evaluation of the cure. 

In the market for a new LMS or LXP with powerful data analytics and reporting features? This comprehensive list of frequently asked questions will help you pinpoint the best LMS for your needs. 

If your needs analysis points you toward an immersive solution–for example, super-scalable, browser-based WebXR content–you may be wondering about the care, feeding, and collection of learner metrics in these data-rich experiences. Learn how the metrics of your choice can live and thrive within your LMS or LXP. 

Wondering how to get the best data at the assessment level? Discover how a psychometrician ensures that every question is valid, reliable, free from bias, and absolutely airtight.   

We hope you enjoyed unpacking this collection of top L&D articles much as we enjoyed curating it! 

We hope you’ll share the wealth with other superfans…and reach out and talk shop with us about anything that’s captured your curiosity. 

SweetRush Recognized as the No. 1 Provider for DEI Training Content by eLearning Industry

San Francisco, Calif., June 29, 2023 – For the second year in a row, SweetRush is thrilled to announce it has been recognized as the number one content provider for diversity and inclusion training by eLearning Industry. (Along with many other organizations, SweetRush embraces equity and belonging within this work, and it abbreviates diversity, equity, inclusion, and belonging as “DEIB.”) 

This recognition reaffirms SweetRush as a DEIB champion, committed to fostering inclusivity and equality in the workplace, both internally as a company and through its innovative diversity and inclusion learning programs. According to eLearning Industry, highlights of SweetRush’s diversity and inclusion training include, “meeting client and learner needs, inclusive storytelling, and real-life character design.” 

The award-winning People Manager Qualification (PMQ) program, which SweetRush created with client-partner the Society for Human Resource Management (SHRM), is an example of an industry-leading diversity training program. With 70 diverse characters and modules on workplace bias and social justice, the program speaks authentically to a diverse audience of new people managers in varied cultural settings, industries, and locations. This trailblazing leadership training won eight Brandon Hall awards, including a Gold award for “Best Learning Program that Supports and Promotes Diversity, Equity, and Inclusion,” and the Gold Chief Learning Officer Learning in Practice Award for “Excellence in Content.” With 300,000+ SHRM members in 165 countries, the training has the potential to impact the lives of millions of workers globally. 

“DEIB is infused in our core values and in who we are as people individually and together, as a company,” said Gonzalo Solorzano, SweetRush DEIB Lead. “It starts internally with our culture, and it extends outward in how we show up in our community and how we co-create diversity training with clients, such as SHRM, Hilton, Wells Fargo, and the Human Rights Campaign (HRC). We’re excited about the progress we’re making with our DEIB Academy, which embraces our DEIB employee resource groups: Race and Representation, Partners in Pride, Making Space (Body Acceptance), Neurodiversity, Accessibility, and more to come.” 

By blending interactive multimedia, real-life narratives, and immersive experiences, and through continued research in L&D, SweetRush fosters genuine empathy and deep understanding in learners, which can propel organizations toward inclusive cultures. 

“At SweetRush, we are in service of life potential—it’s our belief that business has the responsibility to play an influential role in positively shaping a life-affirming world,” said Andrei Hedstrom, SweetRush Cofounder and CEO. “Creating safe and inclusive spaces in which people can bring their whole selves to work is absolutely essential to activate an organization to its full potential. Education and relationships are cornerstones in that effort, and all of us in HR and L&D have the opportunity and obligation to serve as changemakers. I’m proud of how SweetRush has used our craft and collaborated with DEIB leaders to further amplify the impact of their diverse communities.”

This award comes on the heels of SweetRush being named the number one provider for sales training and recognized in a 2023 Top Training Companies™ list for Custom Content Development in corporate learning and development (L&D) by Training Industry. In addition to DEIB training content, SweetRush is known for its comprehensive suite of human-centered eLearning solutions tailored to the evolving needs of organizations.

If you’d like to speak with SweetRush about its award-winning approach to DEIB training programs, get in touch to be connected with a consultative expert!

ABOUT SWEETRUSH

SweetRush is trusted by many of the world’s most successful companies to help them improve the performance of their employees. We are known for exceptionally creative and effective solutions that combine the best of instructional design with highly engaging delivery. Our work has earned a long list of awards and accolades in collaboration with our clients. Discover more at www.sweetrush.com.

SweetRush Closes No. 1 Spot on Top Sales Training Providers List

San Francisco, Calif., May 9th, 2023 – SweetRush is thrilled to announce its top position on eLearning Industry’s Best Sales Training Programs by Top Content Providers 2023 list. 

Sales training has been a core focus in SweetRush’s portfolio and an area of innovation for more than a decade. The company creates custom learning programs for sales professionals that offer high engagement and relevant practice, keeping them motivated while respecting their time.

“Upskilling your sales team is one of the most high-impact training initiatives a company can take on, given its direct impact on revenue,” says Arturo Schwartzberg, SweetRush Chairman and Cofounder. “Yet salespeople are one of the most challenging audiences because they really want to spend their time closing sales. SweetRush’s tailored approach keeps them engaged and on their toes, motivating them to learn new ways to strategize and consult, handle difficult people, create larger deals, and overcome objections.”

Four areas that differentiate SweetRush’s sales training offerings:

  • Immersive learning—Using VR to enable sales professionals to experience and emotionally connect to the benefits of the products and services they sell.
  • Education-based marketing for the extended enterprise—Programs that win the hearts and minds of sellers who are not our clients’ employees, building brand loyalty, product knowledge, and sales skills.
  • Learning in the flow of work and sales enablement tools—Resources that support sales professionals at the moment of need, including microlearning, mobile apps, and AR-enabled sales sheets.
  • Sophisticated learning journeys—SweetRush designs custom, learner-centered sales training programs for all audiences, from sales onboarding for new retail associates to executive sales professionals closing enterprise deals. These programs blend leading-edge learner experience design techniques, creating the right opportunities for interactive practice, game-based learning, reflection, and social connection.

According to Christopher Pappas, Founder of eLearning Industry, “SweetRush has a proven track record of helping sales teams in business and financial services, technology, and retail distinctly improve their performance. Their team has won over 20 Brandon Hall Gold awards in sales training categories.”

SweetRush has indeed won in several Brandon Hall Group sales training award categories, including Best Sales Training and Performance Program and Best Unique or Innovative Sales Training Program, with world-class clients such as Adidas, Bridgestone, Google, and Sally Beauty.

If you’d like to speak with SweetRush about its award-winning approach to sales training programs, get in touch to be connected to a consultative expert!

ABOUT SWEETRUSH

SweetRush is trusted by many of the world’s most successful companies to help them improve the performance of their employees. We are known for exceptionally creative and effective solutions that combine the best of instructional design with highly engaging delivery. Our work has earned a long list of awards and accolades in collaboration with our clients. Discover more at www.sweetrush.com.

SweetRush Officially Recognized as Great Place to Work®

The recognition, based on employee feedback, reflects how SweetRush cares for its people, communities, and the world.

San Francisco, Calif., January 12, 2023 — SweetRush, a leading provider of people empowerment and talent success solutions, is proud to be Certified™ as a Great Place to Work® for the first time. As a culture-forward organization that strives to be human-centered, this recognition reflects the leadership philosophies, activities, and behaviors that make SweetRush’s work environment unique and special. 

“We’ve been focused on building, maintaining, and evolving our life-centered culture since our founding in 2001,” said Andrei Hedstrom, SweetRush Cofounder and CEO. “In fact, clients often ask us the secret to our unique culture. Receiving the Great Place to Work® certification validates that our culture really is built on caring, commitment, and doing Good Things.” 

SweetRush received a remarkable 100% rating for the statement, “People care about each other here,” with additional high scores related to trust, honesty, and ethics.

SweetRush is a leading provider of culture, leadership, and learning solutions with a trusted client base of over 100 of the world’s most successful organizations, including Google, Capgemini, Hilton, Society for Human Resource Management (SHRM), and 40 nonprofits. SweetRush’s thought leadership includes advocacy of human-centered culture, which was captured in the eBook, It’s All About Your People

A 100% remote organization since 2009, SweetRush constantly innovates new approaches to promote connection in a remote work environment. The highly successful program “36 Questions,” now on its fourth cycle at the company, brings together groups of three to five people from different areas of the company to share their stories, insights, and dreams through a thought-provoking question each week. These sessions have generated supportive professional connections and lasting friendships across the company. 

SweetRush’s Good Things division focuses on social responsibility and amplifying the impact of nonprofit organizations and foundations. A recent accomplishment is creating training for the International Federation of the Red Cross (IFRC) to bring critical safety training to its staff and over 175,000 volunteers, many working in humanitarian crisis situations. 

Another example of SweetRush’s Good Things is a carbon-neutral reforestation project in Costa Rica called La Maestra (“teacher” in Spanish). SweetRush team members traveled to the Limon province to plant trees as an act of service and moment of connection. SweetRush devotes a portion of each project to tree planting and invites clients to participate in the effort.

“It’s a dream come true to receive the Great Place to Work® recognition for the very first time,” said SweetRush Human Resource Leader, Maricruz Vicente. “Surveying employees is so important because it gives us deep insight into how our culture is actually being lived and experienced at any given time. We’re able to assess how things are working throughout the employee journey. It also shows us data and metrics related to our people and teams, so we can continue to improve the experience for our employees.”

Looking to grow your career at a company that puts its people first? Visit SweetRush’s Careers page to find the latest openings.

About SweetRush

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top industry lists.

We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile learning, gamification, and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and emerging technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com.

About Great Place to Work Certification™

Great Place to Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience—specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified. 

About Great Place to Work®

Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook, and Instagram.

SweetRush: No. 1 Content Provider for Team Building Training

San Francisco, Calif., Dec. 12, 2022 — SweetRush is honored to be named No. 1 Content Provider for Team Building Training by eLearning Industry.  

eLearning Industry Founder Christopher Pappas notes that the list celebrates content providers with “the tools to help you manage, lead, and develop strong teams, even when working remotely.”

A human-centered organization since its founding in 2001, SweetRush is also an early adopter of remote work. Since its transition to a fully remote organization in 2009, the SweetRush team has accumulated a wealth of experience, best practices, and lessons to share with leaders looking to build stronger remote and hybrid teams.

Clients trust SweetRush to help their leaders and teams become more connected, innovative, and aligned on their shared purpose. In addition to its team-building skills training and leadership coaching programs, SweetRush also helps L&D managers build their teams with industry-leading learning and performance management talent.

Three core areas of focus define SweetRush’s approach to team-building: 

  • Leadership and power skills: Effective teams need connected leaders and “power skills” such as communication, collaboration, and empathy. SweetRush’s custom learning solutions facilitate the mental model shifts new and experienced leaders need to level up their power skills. Exemplary programs include unique, innovative, and highly engaging leadership development learning experiences created in partnership with Bayer, Capgemini, Society for Human Resource Management (SHRM), and American Association of Critical-Care Nurses. 

SweetRush’s work with these and other forward-thinking partners has been recognized with 23 Gold Brandon Hall awards and three Chief Learning Officer Learning in Practice Awards in 2022. 

  • Team connection: Teams with mutual understanding are more likely to be creative and innovative and achieve their goals. SweetRush’s Transforming Leaders & Culture (TLC) team helps teams authentically connect and care for one another as individuals while also taking ownership of the team’s shared purpose.

SweetRush TLC’s expert facilitators and coaches engage leaders and teams in activities that inspire collaborative learning, mutual trust, and shared insights into how the sum of the team is truly greater than its individual parts. 

SweetRush TLC helps leaders drive culture transformation by valuing their people and aligning around a life-serving purpose while creating robust financial value for their organizations.

  • Staff augmentation: When leaders need to build their own L&D teams with additional capacity or specialized skills, SweetRush’s Talent Solutions team has an experienced pool of talented L&D professionals ready to help. With years of experience in building the right team for every project, they excel at finding, onboarding, and mentoring industry-leading L&D talent.

With connection and care at its heart, from recruiting to retirement, it’s no surprise that SweetRush enjoys sky-high ratings on Glassdoor, near-zero team turnover, Gold awards from Stevie Great Employers and the Learning & Performance Institute, and recent certification as a Great Place to Work. 

To speak to SweetRush about its award-winning human-centered approach to team building, visit the company website.

About SweetRush

SweetRush’s focus on team culture and craft is reflected in loyal clients, uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients, custom solutions for talent empowerment, and people success have earned us gold awards from our peers and high rankings on the top industry lists.

We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile, gamification, and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and emerging technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com.

SweetRush Honored by Three CLO Learning in Practice Gold Awards

San Francisco, Calif., Nov. 28, 2022 — SweetRush is honored to receive three Learning in Practice Gold Awards from Chief Learning Officer for Excellence in Community Service, Excellence in Content, and Excellence in eLearning. 

Chief Learning Officer’s Chief Content Officer and Editor-in-Chief Ashley St. John describes this year’s 46 Learning in Practice Award recipients as representatives of “a transformative era in L&D: one marked by resilience, creativity, compassion, and the constant willingness to stretch outside the box.” 

An L&D industry disrupter since 2001, SweetRush meets this transformative era by blending outstanding instructional design with agency-level creative design to create innovative, engaging, learner-centric custom learning solutions

SweetRush Chairman and Cofounder Arturo Schwartzberg credits SweetRush’s success to partnerships with like-minded clients who dare to think creatively, act boldly, and build transformative learning solutions. 

Each of these Learning in Practice Gold Awards represents a relationship founded in collaboration—with client-partners who care deeply about crafting highly engaging and effective learning experiences.  

Here are the stories behind the awards: 

  • Excellence in Community Service: American Diabetes Association (ADA)/American Heart Association (AHA) 

AHA, ADA, and SweetRush joined forces to create Know Diabetes by Heart, a story-based learning program that helps health care professionals reduce the incidence of cardiovascular deaths, heart attacks, and strokes in people living with type 2 diabetes. The program equips specialists with the tools they need to step out of a compartmentalized view of patient care to a holistic approach that treats the whole patient. 

SweetRush’s Arturo Schwartzberg observes, “Know Diabetes by Heart was the perfect opportunity to use our L&D craft in service of life potential. For the 537 million people living with type 2 diabetes, ADA’s and AHA’s willingness to think creatively with us is nothing short of heroism.” 

  • Excellence in Content: Society for Human Resource Management (SHRM) 

Through extensive research, SHRM discovered that new managers were often left on their own to sink or swim, risking team morale and productivity. Inspired by the opportunity, SHRM partnered with SweetRush to create a best-in-class leadership certification program that helped new people managers become great people managers. 

Thinking boldly together, SHRM and SweetRush created the People Manager Qualification (PMQ): a high-interest dramedy that follows a group of friends as they clash, cringe, and grow together as managers and people. PMQ’s binge-worthy seasons and episodes keep learners clicking “Play Next” through 13 hours of vital management content. 

Jeanne Morris, SHRM’s Vice President of Education, shares, “SHRM sought the very best when committing to elevating workplace culture by developing stronger people managers through the PMQ. SweetRush exceeded our expectations and helped us to raise the bar on how to deliver this learning experience. Developing high-potential employees into powerful leaders of the future can have a profound effect on your business and employee experience. SweetRush shares our vision, and our teams have a deep understanding and respect for each other, which results in world-class programs. It is the way every client/vendor relationship should be.”

  •  Excellence in eLearning: Bayer

Bayer needed a fresh, bold, and unique approach to help its managers embrace new mindsets and skills and put them into action. They called on SweetRush to collaborate and create something Bayer leaders had never seen before.

Enter Rise & Thrive, a colorful, impactful microlearning experience that opens with a thought-provoking challenge: Think small to make big changes. Bite-sized video content, weekly “dares,” and reflections reinforce the power of thinking small and help learners build new leadership habits. 

Rachel Lamb, Bayer’s Global Performance & Development Learning Experience Lead, explains, “Learning today should look very different than it did a few years ago. Screen fatigue is real, and attention spans have decreased. We need to make learning fun and experiential. Bold, bright, bite-sized, and beautiful is our secret sauce for creating learning that is memorable and impactful.”

The SweetRush team extends its heartfelt congratulations to its client-partners and all Learning in Practice award winners who work to transform and elevate the L&D craft. 

To speak to SweetRush about its award-winning approach to learning and development, visit the company website.

About SweetRush

SweetRush’s focus on team culture and craft is reflected in loyal clients, a uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients, custom solutions for talent empowerment, and people success, has earned us gold awards from our peers and high rankings on the top industry lists.

 We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile, gamification, and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and emerging technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com.

SweetRush Joins List of Top Experiential Learning Technologies Companies

“When we can create engaging learner experiences that transform performance and that learners enjoy and have fun doing, we know we’re doing something right.” – Adrian Soto, Director of Immersive Technologies

San Francisco, Calif., Oct. 10, 2022 — SweetRush is honored to join Training Industry’s list of the “2022 Top Experiential Learning Technologies Companies.” 

“Learning by doing,” the heart of experiential learning, is woven into the fabric of SweetRush’s instructional design philosophy. Best known for its learner-centric, custom learning solutions that blend instructional design best practices with agency-level creative design, SweetRush has been leading the Learning & Development industry since 2001. This human-centric company is judged by many to be the world’s most innovative learning provider.

Experiential learning allows learners to gain skills through hands-on experience using game-based learning, scenario-based learning, and immersive technology solutions, such as augmented reality (AR) and virtual reality (VR). In this safe space, learners can practice, fail, and make mistakes in a simulated environment rather than in real life.

As SweetRush Chairman, Arturo Schwartzberg, says, “Learners want a learning experience and not an exercise in force-feeding or memorization. Would you rather read about playing tennis or actually practice playing tennis?”

He continues, “As we explore the intersection between experiential learning and immersive technologies, which now include VR and AR, there are several things we consistently hear from clients. First, they need consultation. The technology is new, it’s understandably confusing, and they want to understand the landscape, their options, and what makes sense based on their specific needs. Second, they want to know how these new technologies overlap with custom learning and how the DNA of instructional design is embedded.”

He adds, “Third, just like in the early days of eLearning, clients want to understand how project management, such as the steps, timelines, and review cycles, is similar to or differs from more ‘traditional’ learning projects. It’s a new medium and preexisting eLearning templates no longer apply. And the final element that clients need? Trust. Our clients need to trust that even as things change in real time, SweetRush is dedicated to getting the project done right.”

 Adrian Soto, SweetRush Director of Immersive Technologies, agrees: “I love the consultation process with clients. It’s so exciting to come together to understand their needs and then show them just how far we can take experiential learning with immersive technologies. When we can create engaging learner experiences that transform performance and that learners enjoy and have fun doing, we know we’re doing something right.” 

To learn more about immersive technologies, read SweetRush’s recent eBook, Ready, Learner One? The L&D Innovator’s Gateway to Immersive Learning and the Metaverse

About SweetRush

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top industry lists.

We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile learning, gamification, and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and emerging technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com.

SweetRush Launches Transforming Leaders & Culture!

SweetRush is helping its clients achieve a competitive advantage by developing top leaders, supporting employee well-being, and fostering a purpose-driven culture.

San Francisco, Calif., August 25, 2022— SweetRush, the industry-leading provider of custom solutions for talent empowerment and people success, is thrilled to announce the launch of SweetRush Transforming Leaders & Culture (TLC). This new service is backed by the power of SweetRush’s award-winning custom learning and communications solutions and its 20-year track record of successful client partnerships with global businesses and nonprofits.

The SweetRush TLC team of specialized coaches and consultants, led by former CEO and culture expert Gregg Kendrick, helps top leaders striving for innovation and success to create the optimal environment for growth, stability, employee well-being, and impact. A strong focus is guiding leaders to the right-fit approach—understanding what is already working in their organizations and what needs to be improved to evolve into a unified, connected, and empowered culture. 

“When you approach us to say that you’re interested in culture or leader development, we show up as a partner to you,” says Kendrick. “We start from the very beginning: We help you explore and get clarity around your current situation, goals, and where you want to go. From there, we design a response that will integrate your strategic goals with the cultural shifts that you want to see.”

SweetRush Cofounder and Chairman Arturo Schwartzberg adds: “As companies grow, face disruption, and are impacted by external forces, old ways of leading are no longer successful—that’s normal and inevitable. Yet taking on a culture or leadership initiative is daunting and confusing. Clients are concerned about spending a lot of money with consultants to develop plans that never gain traction. We take a different approach: SweetRush TLC eliminates confusion and shows you a clear path forward.”

Helping shift leaders’ mindsets—showing them how to build a culture of caring and accountability, and how to lead through trust, is core to SweetRush TLC’s offering. “We teach leaders how to ignite people’s intrinsic motivation to show up, contribute, and belong to something bigger than themselves,” says Kendrick. 

“Our clients felt and experienced our culture and asked us to help transform theirs—so we created our culture and leadership transformation service,” says SweetRush CEO and Cofounder Andrei Hedstrom. “SweetRush TLC’s approach creates alignment and harmony in organizations that have infinite potential but recognize they need to change to better support their people and have a positive impact on the world. This life-centered approach is being embraced by the world’s top leaders and organizations, and it’s possible for everyone.”

Reach out and get started with a free, exploratory call with the SweetRush TLC team by contacting [email protected] or learn more at tlc.sweetrush.com.

SweetRush and Client-Partners Celebrate 23 Golds at 2022 Brandon Hall Group Awards!

SweetRush won 28 awards at the 2022 Brandon Hall Group Awards in 15 categories, including multiple wins for leadership development, sales training, and blended learning.

San Francisco, Calif., August 19, 2022 — SweetRush, the industry-leading provider of custom solutions for talent empowerment and people success, has won a record 23 Gold, three Silver, and two Bronze awards (28 total) at the 2022 Brandon Hall Group HCM Excellence Awards along with its client-partners.

One of the top winners overall, SweetRush was honored in 15 distinct categories. These accolades are shared with the American Association of Critical-Care Nurses (AACN), the American Diabetes Association (ADA) and the American Heart Association (AHA), adidas, Bayer, Bridgestone Americas, Capgemini, the International Federation of Red Cross and Red Crescent Societies (IFRC), The Kraft Heinz Company, Sally Beauty, and the Society for Human Resource Management (SHRM).

“Once an afterthought, our L&D craft is being better understood by organizational leaders as an essential way to embrace and unleash potential,” said Andrei Hedstrom, SweetRush CEO. “As our amazing team and client-partners discover new applications for our work together, we are reminded by these awards just how blessed we are to be in service of life potential. Education, still tragically under-resourced and underutilized, is a solution to much of the suffering in the world. We are proud to meet the challenges of our times with a way to help.”

Highlights include:

  • Awards in 15 categories
  • Seven Gold awards for leadership development
  • Five Gold awards for unique or innovative learning programs
  • Three Gold awards for association professional development, highlighting SweetRush’s deep expertise in developing certification-type programs 
  • Gold wins in diversity, equity, and inclusion and social/collaborative learning categories

SweetRush’s winning collaborations with its client-partners have significant positive impact on learners, their organizations, and their families and communities. These initiatives:

  • Support new leaders as they move from individual contributor to supervisor roles
  • Help leaders of all levels become more connected and human-centered
  • Teach health care professionals how to take a holistic approach to patient care
  • Help R&D professionals prepare for their functional roles
  • Allow salespeople to practice in safe environments and improve selling skills
  • Help humanitarian teams save lives in crisis situations

These learning programs also represent the breadth and depth of SweetRush’s L&D capabilities and expertise, including eLearning, video, learning games, scenario-based learning and simulations, social/collaborative learning, virtual reality and augmented reality, virtual instructor-led training, learning artifacts, and marketing/communications.

SweetRush works with clients in a wide array of industries, including business services, banking and finance, healthcare, consumer goods, automotive, retail, nonprofit, and pharmaceuticals.

SweetRush’s 2022 Brandon Hall Group Excellence Awards:

23 GOLD AWARDS
Best Unique or Innovative Leadership Program (3)
Best Association Professional Development Program (3)
Best Unique or Innovative Learning and Development Program (2)
Best Advance in Leadership Development (2)
Best Program for Sales Training and Performance (2)
Best Development Program for Frontline Leaders (2)
Best Advance in Custom Content (2)
Best Use of Blended Learning (2)
Best New Hire Onboarding Program
Best Learning Program that Supports and Promotes Diversity, Equity, and Inclusion
Best Advance in Creating an Extended Enterprise Learning Program
Best Use of Social/Collaborative Learning
Best Use of Video for Learning

3 SILVER AWARDS
Best Advance in Competencies and Skills Development
Best Unique or Innovative Learning and Development Program
Best Unique or Innovative Leadership Program

2 BRONZE AWARDS
Best Advance in Competencies and Skills Development (2)

“Excellence Award winners distinguish themselves through their growing understanding that all the functions of HCM are integrated and must work together to move businesses forward,” said Brandon Hall Group Chief Operating Officer Rachel Cooke, leader of the HCM Excellence Awards program. 

“It is a pleasure to see more organizations collaborating across functions and getting more sophisticated and accomplished at delivering measurable benefit through groundbreaking HCM practices,” she said. “For example, it was inspiring to see how diversity, equity, and inclusion initiatives are increasingly embedded into people and business strategies and cultures. We saw more alignment between HCM and business objectives than ever before.” 

Entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon these criteria: fit the need, design of the program, functionality, innovation, and overall measurable benefits.  

If you’d like to speak to SweetRush about its award-winning approach to learning and development, visit the company website.

View the winners on the Brandon Hall Group website. Congratulations to all!

About SweetRush

SweetRush’s focus on team culture and craft is reflected in loyal clients, uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients results in custom solutions for talent empowerment and people success, earning us gold awards from our peers and high ranking on the top industry lists.

We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile, gamification and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and immersive technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com

About Brandon Hall Group

Brandon Hall Group operates the largest and longest-running awards program in Human Capital Management. As an independent HCM research and analyst firm, they conduct studies in Learning and Development, Talent Management, Leadership Development, Diversity, Equity & Inclusion, Talent Acquisition, and HR/Workforce Management. These benchmark studies help organizations by providing strategic insights for executives and practitioners responsible for growth and business results.

Coupling the research studies with the best practice from the awards, Brandon Hall Group has helped more than 10,000 clients globally and more than 28 years of delivering world-class research and advisory. At the core of our offerings is a membership program that combines research, benchmarking, and unlimited access to data and analysts. Membership enables executives and practitioners to make the right decisions about people, processes, and systems, coalesced with analyst advisory services that aim to put the research into action in a way that is practical and efficient.

Brandon Hall Group has also launched professional certifications for business and human capital management professionals to upskill themselves and gain credentials for career advancement. (www.brandonhall.com)

SweetRush Named No. 1 Content Provider for Immersive Learning

San Francisco, Calif., Aug. 8th, 2022—SweetRush is honored to be named the No. 1 Content Provider for Immersive Learning by eLearning Industry. SweetRush’s XR/Immersive Tech team prides itself on an end-to-end consulting strategy that helps clients navigate and leverage the ever-changing possibilities that immersive technologies present for L&D leaders. 

Best known for its learner-centric custom learning solutions that blend instructional design best practices with agency-level creative design, SweetRush has been disrupting the L&D industry since 2001 and has been judged by many as the world’s most innovative learning provider.  

Adrian Soto, SweetRush Director of Immersive Technologies, credits the team’s success to a passion for research of immersive technologies and their L&D applications. He adds, “Everyone on the team is deeply committed to applying these new tools effectively to learning.  This recognition by eLearning Industry is validation that we’ve chosen the right path.” 

eLearning Industry Founder Christopher Pappas observes, “Clients count on SweetRush to be innovators, so their team jumped into VR/AR early. SweetRush is delivering exciting, high-quality immersive learning programs. They’re ready to collaborate and show you how you can put these tools into practice.”

Collaboration and care are the guiding principles of SweetRush’s immersive learning innovators. Before building—or even blueprinting—the team thoroughly explores each client’s organizational learning strategy, business needs, learners, and work environments to understand the optimal immersive learning experience for their needs. To help clients understand the landscape and possibilities, the team provides brief, highly informative workshops. This end-to-end consulting practice is one of the main reasons so many leading organizations choose SweetRush as their provider of custom immersive learning. 

As more L&D leaders get curious about immersive learning, the SweetRush XR/Immersive Tech team is committed to helping them make an impact at their organizations with new, exciting, and effective ways to learn. In their recent eBook, Ready, Learner One? The L&D Innovator’s Gateway to Immersive Learning and the Metaverse, the team level-sets on XR technology, needs analysis, and L&D use cases for immersive learning in the metaverse and beyond.  

As a life-centered company, SweetRush is honored to work with client-partners who share a passion for building a better world and for creating learning experiences that touch lives, empower people, and create connections. Through SweetRush’s La Maestra initiative, every learning project also leaves a lasting legacy in the form of trees planted in Costa Rica’s Limón province. 

About SweetRush

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, uniquely low turnover of teammates, a 20-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top industry lists.

We are over 200 people strong and have been in business since 2001. Our service areas include Custom Learning (including eLearning, mobile learning, gamification, and virtual training), Talent Solutions (temporary talent to augment our clients’ L&D teams), XR/Immersive Tech (VR, AR, and emerging technologies), Transforming Leaders & Culture (expert coaching and consulting to create connected, unified cultures, leaders, and teams), and Good Things (amplifying the impact of nonprofits and the social impact space). Every day, we give thanks for the trust of our world-class clients. Learn more and get in touch with SweetRush at www.sweetrush.com.