SweetRush Presents New eBook on Transforming Organizational Culture

Transforming Culture in Larger Organizations features real-world case studies and best practices for transforming organizational culture and is available now for free download.

San Francisco, Calif., July 2, 2018— SweetRush proudly announces the launch of a new eBook, Transforming Cultures in Larger Organizations, coauthored by the company’s Director of Cultural and Organizational Transformation, Ashley Munday, and Barrett Values Centre’s Network Director, Tor Eneroth.

In the eBook, Munday and Eneroth provide a holistic understanding of how leadership, strategy, values, and employee engagement are all critical to building your culture. The authors share case studies and best practices from working with leaders in larger organizations—important lessons learned that readers can apply to transforming organizational culture at enterprises of any size.

“Culture matters and makes a profound difference. Here at SweetRush, we are incredibly proud of our culture of respect and caring. We have near-zero turnover of both employees and clients, and our teammates are motivated and committed. We think who we are is just as important as what we do when it comes to helping you with transforming organizational culture,” said Munday. “My hope is that readers will find this eBook to be helpful no matter where you are on your culture journey.”

“We are so excited about this eBook. As an organization that has built and values our own exceptional culture, it’s our mission to help other companies do the same,” said Arturo Schwartzberg, SweetRush’s Cofounder and Chairman. “Through this project, we are now able to share Ashley’s impressive work and her insights that will help leaders transform their work culture and, as a result, have happier and more productive employees. Transforming organizational culture truly means transforming the world and making it better.”

Transforming Culture in Larger Organizations is now available for free download on SweetRush’s website.

About the Authors

Ashley Munday, Director of Cultural and Organizational Transformation at SweetRush

Ashley is a strategic advisor, change facilitator, and executive coach with over 20 years of professional experience. You can contact her at: [email protected].

Tor Eneroth, Network Director at Barrett Values Centre

Tor is responsible for the Network Team at Barrett. His role includes guest speaking, executive coaching, and consulting. He is also a member of the Barrett Values Centre Management Team. You can contact him at: [email protected].

transforming organizational culture

 

About SweetRush

Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.

SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 16-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.

Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as virtual reality, gamification, and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team builds on its unique knowledge of talent, team building, and learning and development to craft a unique, creative solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet.

We are over 150 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training, custom-developed eLearning, and innovative use of emerging technologies.

Dream with us, and together let’s make a positive impact!

3 Elements of a Powerful Vision for Organizational Change

We’ve all heard the statistic that 70 percent of change management initiatives fail. Often it’s because team members aren’t motivated by the vision for organizational change. When writing our change story, it’s easy for us to assume that others see the importance and share the urgency. However, the change story is the critical first step. Here are three elements of a powerful vision for change:

  1. Create a Sense of Urgency – As Kotter shares, “Your top leaders must describe an opportunity that will appeal to individuals’ heads and hearts and use this statement to raise a large, urgent army of volunteers.”Your change story must address a real business need. It should describe what’s
    possible as a result of the change and the consequences if it should fail. It should
    connect with top-level strategic priorities. You will need the support of a senior-level
    sponsor to convey the urgency.
  2. Define Clear Expectations – Let team members know what will be expected of them and what training and knowledge will be required to effect the change. Engage stakeholders to understand what this organizational change will mean to them. You will need a master vision for change, and various iterations based on the roles within your organization. The researched-based Prosci ADKAR model identifies “knowledge about how change” as one of key steps in a change management process. “Knowledge is the goal/outcome of training and coaching.” If people clearly know what’s expected, they are able to rise to the expectations.
  3. Enlist Your Champions – Champions are folks who see your vision and are fully on board. They understand the vision’s value and are excited to see it come to fruition. When champions come from up, down, and across the organization, they exponentially increase engagement around your vision. From the Chief Learning Officer article “A Simple Guide to Effective Change Management,” champions must have the following three qualities:
    • They must exceed performance expectations.
    • They must have an aptitude and a desire for training.
    • They must be change adopters. The earlier change adopters enter the change curve, the more likely they’ll be out of the change curve by the time they need to start training people.

When carefully crafted with all stakeholders in mind, your organizational change story can be one of the most powerful motivators for transformation. It brings everyone on the same page, and provides consistent messaging for all involved. Going slowly to develop a relevant change story enables a faster process for change.

Interested in crafting your own change story? Visit the TLC team page to learn how we can help.

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