Frequently Asked Questions about Immersive Learning with AR, VR, & AI

Your guide to hardware, use cases, research, AI-powered coaching, and more

As L&D innovators explore opportunities to leverage immersive learning for just-in-time, flow-of-work solutions, they’ve got more questions than ever about the design, development, implementation, and effectiveness of these solutions. 

Below are some of the most frequently asked questions we’ve been hearing from L&D leaders in a wide range of industries and organizations. We’ve mixed in audience questions from our live Tech Talk with Training Industry on January 13th and a few FAQs from our innovative client-partners.


1. How might we overcome hygiene and cost concerns about headsets? 

Let’s first level-set and clarify that when we’re talking about headsets, we mean a virtual reality (VR) headset that immerses the wearer in a fully digital, 360-degree 3D environment that they experience instead of the real world. 

Some ways to help with hygiene concerns include:

  • Disposable covers, similar to face masks, which create a barrier between the face and the headset.
  • Hand sanitizer stations, which are often offered at conferences and events.
  • Sanitization stations for larger deployments, allowing for quick and easy disinfection of headsets.
  • The use of augmented reality (AR) as an alternative, where participants scan a code on their smartphones or tablets to experience the solution without utilizing a shared device. They then experience digital content as a layer on top of their real environment. (The “view in room” feature on many shopping websites is a great example of AR!) 

Because participants use their own devices to enter the experience, an AR solution can also help alleviate cost concerns associated with VR hardware. So can WebXR, a browser-based immersive technology that can be experienced via headset or via browsers on a laptop, tablet, or smartphone. WebXR can be a great option for any organization to alleviate cost or hygiene concerns—or simply to offer their people options for how to consume the experience.

 

2. How do you create a 3D environment, and what is the experience like for learners? 

Here’s an answer you’ll hear a lot: It depends on the client’s needs! 

We have a skilled team of 3D technical artists who create realistic 3D environments by collaborating closely with clients to accurately depict machinery, equipment, and workspaces. 

For clients who need a hyperrealistic, extremely precise 3D digital twin of their workspace, our team visits the space with specialized equipment to measure each item and the space itself. 

For client projects that don’t need a fully custom environment, we can leverage stock 3D assets that can be adjusted, edited, and customized. This option helps us increase efficiency while reducing cost. 

The results? A fully interactive 3D environment where learners can:

  • Manipulate objects: Open valves, pick up items, and interact with the environment.
  • Experience full-body immersion: Practice skills in an authentic, immediate 3D environment.
  • Enjoy a safe practice space: For skills that learners can’t afford to get wrong—yet need to practice—a 3D environment provides a safe environment to try, receive feedback, and try again. 

WebXR, the browser-based immersive technology we mentioned in Question 1, can be a great way to scale these benefits to a geographically distributed audience. If learners enter via headsets, they can enjoy the fully immersive digital experience; if they enter via their laptop or tablet, they experience a deeply engaging, realistic experience much like a first-person video game.  

 

3. Are there any efficacy studies showing that VR training outcomes meet or exceed those of job shadowing, classroom training, or traditional eLearning?

There are a few! Below are some findings that have caught our attention. 

A comprehensive study of VR training outcomes by PwC found that: 

  • Learners trained in VR develop soft skills 4x faster than learners trained in the classroom and feel 275% more confident applying what they learned. 
  • Learners trained in VR are 3.75 times more emotionally connected to the content than classroom learners and 4x more focused than eLearning participants. 

The Imperial College of London used VR to train surgeons and discovered that 83% of learners were ready to perform procedures with little guidance after training—compared with an astounding 0% using traditional methods. 

A randomized clinical trial focusing on pathology recognition and complex procedural skills found that orthopedic surgeons trained in VR demonstrated “superior learning efficiency, knowledge, and skill transfer” compared with those trained via traditional methods. 

 The Miami Children’s Health System found that medical staff who learned new procedures in an immersive environment had an 80% retention rate one year later, compared to 20% one week later using traditional training methods.

Why is VR so effective for learning?

  • Consistency: VR provides a standardized learning experience, unlike shadowing, where individual mentors may have different teaching styles and levels of experience.
  • Repetition: VR allows for repeated practice, which is often impractical with shadowing due to time constraints and mentor availability.
  • Safety: VR allows for training on dangerous or rare situations that cannot be replicated through shadowing.
  • Scalability: VR enables a global workforce to be trained quickly and efficiently without scheduling conflicts or mentor availability issues. (Browser-based immersive technology WebXR, which learners can access via either a headset or their laptop, tablet, or smartphone, extends the benefits of scalability even further.)

True, an immersive learning strategy is an investment, but it’s a sound one: VR training has been shown to be more cost-effective at scale than traditional classroom or eLearning experiences.

  • At 375 learners, VR training achieves cost parity with classroom learning.
  • At 1,950 learners, VR training achieves cost parity with eLearning.
  • At 3,000 learners, VR training becomes 52% more cost-effective than classroom learning.

 

4. How do bandwidth and internet connectivity impact the usability of an immersive learning experience?

Native VR applications are pre-downloaded and installed on a headset, making them great for offline access. Of course, you need connectivity for the initial download and any updates but, after that, the experience can run without any internet connectivity. 

Because it’s stored and accessed from a server, AR content depends on continuous cellular or internet connectivity. The same goes for WebXR content: Because it’s accessed either via headset or web browser, it relies heavily on internet connection and speed.

Striking a balance between scalability and bandwidth can be complex—and we consult closely with our client-partners to understand their audience, their technical constraints, and their performance objectives. 

If you’re curious what an immersive learning solution could look like for your organization, we’ll work with you to design a strategy that works for you. We have extensive experience creating native VR, AR, and WebXR experiences, and even dual-delivery solutions that offer the best of both worlds.  


5. What tools do you use to build your immersive simulations?

We’re technology-agnostic, which means that we recommend solutions built with the software, game engines, hardware, and platforms that best fit your needs and technology ecosystems. For example, we leverage game engines like Unity to enable interactions with 3D objects and environments in VR and AR experiences; we often use PlayCanvas for WebXR solutions. These tools offer us the flexibility to create highly immersive, game-like simulations rather than linear eLearning-style experiences. 


6. Can accessibility features be built into immersive learning experiences to accommodate learners with different visual, auditory, and mobility abilities? What are some best practices for accessible immersive learning?

We often hear questions about designing XR experiences to meet or exceed WCAG standards; however, these standards speak more to webpages and eLearning. By prioritizing inclusive design and integrating assistive technologies, XR can better serve users with diverse abilities, ensuring a more accessible and beneficial experience for neurodiverse and differently abled learners.

To ensure that we’re designing an XR program or experience that welcomes all learners, we consider a range of accessibility needs across three main areas:  

Visual Accessibility: XR typically relies heavily on visual elements, but incorporating audio cues, haptic feedback (such as vibrating hand controls), and robust voice control—which allows learners to talk their way through the experience—can make an immersive experience more inclusive.

Mobility and Interaction Accessibility: Customized controllers, gesture recognition, spatial mapping, and more accessible interactions—such as single-click actions instead of double-clicks—can facilitate smoother interaction and movement.

Cognitive and Linguistic Accessibility: Simplified interfaces, customizable settings (for speed, difficulty, and content complexity), gesture recognition, haptic feedback to offer more guidance on what to do next, and guided tutorials can help improve understanding and engagement with immersive content.


7. How would you incorporate hand movements into an immersive learning experience?

Adding hand movements helps to create a more immersive narrative experience. Hand agency spans a wide range of gestures, including pointing, swiping, pinching, and other refined motor movements that require learners to use their hands instead of controllers. 

From simpler tools, such as paintbrushes or wrenches, to highly sophisticated surgical or mechanical tools, hand agency is a great element to leverage for highly specialized, finely detailed interactions. We’ve leveraged hand movements to help learners practice installing and repairing sophisticated machinery and performing specialized medical procedures (See Question 3 for more on why this is effective), to name a few. 

That said, hand agency isn’t limited to highly technical use cases: It’s also great in soft skills training to help learners shake hands with an avatar, hold documents, and de-escalate emotionally charged situations.    


8. What are some of the most common industries and use cases you see for immersive learning experiences? 

Once upon a time, technical training was the dominant use case for immersive learning. Imagine a digital twin of a manufacturing environment where learners could get the hang of specialized equipment, machinery, and procedures—all without harming people or property. 

This safe, immersive practice environment speeds learners’ time to proficiency, reduces errors, and enhances retention.

But as we’ve already touched on, as workplaces and job roles continue to evolve and increase in complexity, L&D leaders are embracing XR solutions for a wider spectrum of use cases, including nuanced interpersonal skills like leadership, empathy, and de-escalation. In fact, we’re now seeing a 50-50 split between hands-on technical training and soft skills training use cases. 

What are some of the most common industries and use cases you see for immersive learning experiences?

9. I’ve been hearing a lot about incorporating AI into immersive scenarios. Could you share more about how that works and what some use cases might be?  

Incorporating generative AI (genAI) into any and all of the immersive learning use cases (see Question 8) helps to increase the emotional immediacy of the learning experience, on-the-job skill transfer, and long-term skill retention…while decreasing learners’ time to competence. 

As learners interact with genAI-powered characters, coaches, and scenarios, situations evolve in response to what they say and do. There’s no “script”: Any scenario or interaction can—and does!—unfold in myriad possible ways. 

Caveat: Like any team member, genAI works best when it has a clear understanding of its role and purpose.

It’s not a substitute for humans, but it can, with careful oversight, help us extend human expertise and intelligence. (Think of it as a bright, eager, but extremely literal robot assistant that needs constant training and supervision.)

Thanks to its coachability and bottomless energy, genAI can be an effective and engaging addition to our immersive learning solutions. To help learners practice the skills they need, we can train it to serve in any of the following roles:

I’ve been hearing a lot about incorporating AI into immersive scenarios. Could you share more about how that works and what some use cases might be?

Just like our human team members, genAI also needs to be trained: Context, role, and goals are key. Equally, it needs a personality, backstory, and communication style that feels authentic, not mechanical. Getting our genAI evaluator, coach, assimilator, curator, or simulator to perform well in its role requires plenty of training—complete with trial, error, feedback, and refinement. 

GenAI should never stand alone: It’s part of a much larger digital strategy that comprises data security, ethics, privacy, value, authenticity, and commitment to unwavering human oversight. (Discover the foundations and blueprinting of a sound genAI strategy with our comprehensive playbook.) 

(Wondering what a genAI-powered coaching experience might look, sound, and feel like? Check out Hilton’s genAI-powered, immersive guest service training experience for its global family of hotel team members.)


10. I’d love to add immersive experiences to my learning portfolio, but I need to work within my organization’s LMS. What options do I have?

This is a very common constraint, and we’ve got a fix for it! It’s called the WebXR LMS Integration Tool, or LIT. Its superpower is integrating easily with your LMS platform to allow WebXR experiences to launch directly from your LMS—helping you create a one-stop shop for all of your learning solutions. 

Thanks to LIT, WebXR experiences can launch directly from existing eLearning courses. At launch, LIT cues learners to choose their device: headset or computer.

I need to work within my organization’s LMS. What options do I have?

After selecting their devices, learners proceed seamlessly into the WebXR experience. While they’re in the immersive experience, LIT “recognizes” them and brings their performance metrics back to your LMS, creating a continuous, seamless experience on the front and back ends.

LMS Learning System

Which data does it collect? That depends on your needs! We work with you to determine the learner performance data that matter most to you—including complex performance data that your LMS may not be able to process. Using our LIT Analytics Dashboard, we can capture and display such detailed learner metrics as tone-of-voice analytics, gaze tracking, and reaction time. 

If you’re wondering whether LIT is compatible with your organization’s LMS, our working answer would be “yes”! We’ve deployed WebXR content on hundreds of LMSs, all with their own complexities, quirks, and security protocols. 

Got an LMS challenge, immersive or otherwise? Our in-house Director of Systemic Solutioning, John Cleave, would love to hear more about your current learning and IT ecosystem and how we might help you build, in the words of one client-partner, “with, through, over, around, and under” your existing environment.

 

11. Questions about immersive learning and AI strategy?

Wondering how immersive learning solutions for a variety of use cases might look, sound, and feel? Check out the webisode featuring no fewer than eight real-life immersive simulations we’ve created with some of our most innovative client-partners. (Yes, AI is involved!)

If you’ve got a question of your own about immersive learning and AI strategies, technologies, or scaling, we’re all ears! We’re incredibly excited about fresh opportunities to bring these effective, engaging, and high-quality experiences to new learner audiences, and we’d love to chat about the possibilities.

Training Industry Honors SweetRush for 3 Consecutive Years: A Leader in Experiential Learning

San Francisco, Calif., September 11, 2024 — Good things happen in threes for SweetRush’s Emerging Tech team, who are currently celebrating their third consecutive year on Training Industry’s list of Top Experiential Learning Technologies Companies

Experiential learning technologies include modalities such as virtual reality (VR), extended reality (XR), simulations, and serious games, which can be leveraged to meet such diverse learning needs as medical, compliance, manufacturing, and soft skills training.

Training Industry uses the following criteria to evaluate the Top 20 Experiential Learning Technologies Companies:

  • Breadth, quality, and advancement of features, capabilities, and analytics
  • Industry visibility, innovation, and impact in the learning technologies training market
  • Client and user representation
  • Business performance and growth

SweetRush Solution Architect Danielle Silver characterizes the honor as “a testament to the brilliant and forward-thinking client-partners who inspire us to push the boundaries of what’s possible. Crafting immersive and AI-powered learning experiences is not just our job, it’s our passion.”

Indeed, 2024 has been a year of innovation for SweetRush and its world-class client-partners. Leveraging the power duo of generative AI (genAI) and web-based extended reality (WebXR) technologies, the SweetRush XR team has helped L&D innovators in a wide range of industries bring high-impact learning, coaching, and skilling experiences to a wider audience than ever before. 

Director Adrián Soto and team have also been engaged in developing custom enterprise AI training programs to help forward-thinking organizations future-prep their people. These programs model responsible, ethical AI usage via AI coaching, gamified branching simulations, and other experiential learning modalities. 

In addition to earning the interest of learners, these solutions have also garnered attention from an industry audience. The SweetRush Emerging Tech team is enthusiastic about the AI opportunity and sharing their innovations in AI-powered and immersive learning via webinars, presentations, and publications. (Visit the SweetRush YouTube Channel for recordings of these live events.) 

Most recently, the team authored a comprehensive eBook, titled The GenAI Playbook: An L&D Innovator’s Guide Leading-Edge Learning Transformation. “The Playbook doesn’t just talk about possibilities, it gives you a roadmap. The use cases and project lookbook show you exactly how genAI can transform L&D, from creating better learning experiences to getting your teams ready for the AI-driven workplace”, describes Annie Hodson, Chief Client Solutions and Marketing Officer.

SweetRush’s consultative approach to custom experiential learning design, which one client describes as “second to none,” addresses organization-wide business and learning needs through beginning-to-end strategy mapping. Leading organizations such as Hilton, Coursera, Bridgestone, and the American Academy of Family Physicians (AAFP) are pioneering leading-edge experiential learning solutions that engage diverse, globally distributed learner audiences in skill acquisition and practice. 

These partnerships result in creative, compelling solutions that make learning an experience to remember—and have been recognized by 157 Gold Brandon Hall Awards and 10 Gold CLO Learning in Practice Awards to date.

If you’d like to create rich, resonant, and award-winning experiential learning of your own, please reach out to be connected with an expert learning consultant.

 

About SweetRush

SweetRush is trusted by many of the world’s most successful companies to help them improve the performance of their employees and extended enterprise. SweetRush is known for exceptionally creative and effective solutions that combine the best of learning experience design with highly engaging delivery. 

SweetRush services include custom L&D solution design and development, high-performing staff-augmentation talent, certification development, and innovative learning technologies such as VR, AR, and AI. SweetRush’s work has earned a long list of awards and accolades in collaboration with its world-class clients. Discover more at www.sweetrush.com

 

Experience Required: How Virtual Reality Supports Learning and Skilling in a VUCA World

Designing Effective Learning for Interesting Times

It’s no secret that our world is in flux—in fact, “flux” is a bit of a euphemism. 

The convergence of geopolitical, economic, social, health, and climate emergencies makes for a volatile, uncertain, complex, and ambiguous (VUCA) global environment, also known as a polycrisis. Polycrisis occurs when numerous “shocks, deeply interconnected risks and eroding resilience” add up to an impact exponentially greater than that of any single factor alone. 

No wonder so many of us are feeling a “pervasive sense of unease and uncertainty.” 

How Virtual Reality Supports Learning and Skilling in a VUCA World

We face an additional layer of uncertainty at our workplaces in the form of rapidly evolving technology, procedures, and client expectations. (Exhibit A: The impact AI has had in the span of a few months). 

As much as we L&D folks value professional growth, it can be overwhelming to consider how much we need to learn and adapt just to keep current…and we’ve got to do it all while building solutions that help learners do the same. 

Antidotes to Unease: Agility, Adaptability, and Resilience

Learning the ins and outs of any one technology isn’t the answer: L&D leaders need a change-friendly mindset and nuanced skills to help us identify “patterns among the noise” and “look at the world through multiple stakeholder perspectives.” 

L&D professionals recognize this need, citing agility and adaptability as the No. 1 skills in demand at their organizations in 2022 and 2023. 

Adaptability and agility are vital to learning teams and the learner audiences they serve…and they have a prerequisite: resilience. This ability to detach from reactivity and switch on the higher-order thinking we need to navigate our VUCA workplaces and world. And we need to cultivate it before we even think about adding role-specific skills and knowledge to our own to-do lists…or those of our learners.  

But here’s the conundrum: During VUCA times, when humans are most in need of new ideas, mindsets, and competencies, we’re least able to take them in.

How can we help our learners (and ourselves) grow as people and acquire needed skills and knowledge, when uncertainty takes such a high cognitive toll?

Friends, we need to go vertical. 

Going Vertical: Growing Resilience 

It’s no secret that the stress of a VUCA environment decreases our capacity to take in new skills, knowledge, and methods. This type of learning, known as horizontal development, is the type of professional development offered by most workplace learning solutions. 

In contrast, vertical development helps us cultivate the personal adaptability, agility, and resilience that expand our minds and create the space to accommodate those new skills, knowledge, and methods. 

Vertical development expert Nick Petrie describes the relationship between vertical and horizontal development as akin to a cup and water: Whereas horizontal development fills our “cup” with more concepts, techniques, and skills, vertical development enlarges the capacity of the cup. 

How Virtual Reality Supports Learning and Skilling in a VUCA World

We grow our cups, or develop vertically, over the course of encountering, navigating, and reflecting upon a wide range of life experiences—an open-ended process that requires time and perspective. 

Yet learners need future-ready skills…yesterday. Here’s how to grow their capacity without overfilling their cups. 

Virtual Reality: Experience and Perspective, from Concentrate

What if we could speed up the learning process by distilling life’s most teachable moments and allowing learners to go back and replay?

That may sound like the stuff of science fiction, but plenty of L&D leaders are doing just that…with virtual reality (VR).

Learning in VR provides learners with the rich experiences, practice, and reflection that contribute to vertical development—with zero “noise” from irrelevant information. And when delivered via a headset with hand controls, VR experiences help learners shut out the pings, tasks, news alerts, and other distractions that shrink their “cup.” 

In VR, learners can be transported into a digital twin of their workspace, an emergency situation, a fraught interaction, or an impossible scenario—and the 360-degree environment gives them the illusion of “being there,” or a sense of presence. Because it’s more like our 3D physical world than a 2D screen, VR learning content also helps to boost learning transfer. 

The (VUCA) reality is that the skills learners need most are the ones that they (and their organizations) can least afford to get wrong. Yet learning requires practice, trial, and error. 

L&D teams, too, are under pressure to find ways to upskill learners faster and better, without risks to safety, property, or relationships. VR helps minimize these risks by providing a safe practice environment where learners can practice, get feedback, and refine their skills at their own pace.

Here’s a fun paradox: The self-paced nature of VR learning experiences actually reduces time to proficiency. A PwC study focused on empathy training found that learners trained in VR develop new skills four times faster and feel 40% more confident in applying what they’ve learned

This level of competence and confidence would normally take months or years to acquire. However, VR content empowers learners to confront a wider range of situations and challenges than they could experience in real life, at a pace that allows for the vital reflection that supports their vertical development. 

The (Virtual) Reality Principle: Common Obstacles to a VR Learning Strategy

Here’s another reality of learning and skilling in a VUCA world: L&D leaders are increasingly asked to do more with less, and faster. Though they recognize the benefits of learning in virtual reality, they face a few common obstacles to implementing a VR learning strategy. These include: 

  • Scalability: VR works well with a smaller learner population, but can be a challenge to distribute to a large global audience. The hardware investment can be prohibitive, as can the learning curve in how to use VR headsets and hand controls. 
  • LMS compatibility: For better or worse, many organizations are married to a specific LMS or LXP, and all learning content needs to live under the same roof for reasons of security, practicality, and/or maintenance. 
  • Data analytics: Tracking learner completion and performance is another must-have, especially for compliance training and other high-stakes content. L&D teams, too, need access to the data to respond to learners’ needs, refine learning experiences, and demonstrate the ROI of learning solutions. 

Read on to discover a solution that empowers L&D leaders to overcome all of these challenges and bring the benefits of VR to every learner. 

Introducing WebXR: The Gateway to Immersive Learning

Meet WebXR, the web-based immersive learning solution that empowers L&D teams to create immersive experiences for every learner, with or without a headset. It’s also great for augmented reality (AR) and mixed reality (MR) content—but, for now, we’ll focus on VR. (Looking for an in-depth introduction to WebXR? Check out our comprehensive guide.) 

Here’s how WebXR helps us clear those common hurdles: 

  • Scalability: WebXR experiences live on a server, like any website or web application. Learners can access them via a headset, for a fully immersive experience, or via their laptop or desktop computers, for an engaging, first-person video game-style experience. There’s no need to invest in hundreds (or thousands) of headsets up front; your organization can ramp up its immersive learning strategy over time. 
  • LMS compatibility: Thanks to our LMS Integration Tool (LIT), WebXR content can live happily in your LMS. Learners can even launch WebXR experiences from existing eLearning courses for a seamless experience. 
  • Data analytics: Immersive learning content generates rich data far beyond scores and seat time. Thanks to LIT’s customized Analytics Dashboard, your LMS and your WebXR experiences can “talk” to each other and capture the learner performance data that matters most to you and your stakeholders.  

If you’re like lots of L&D leaders, you might be wondering how WebXR content looks on a desktop computer versus a headset, how it compares to a native VR application, and whether you’ve got a use case. We’ve got answers to these questions and more!

If you’re looking for a full walkthrough of WebXR, our expert hosts are here for you with this comprehensive webisode

WebXR: Brought to Us by Interesting Times

Our current VUCA moment has some silver linings: As L&D leaders and innovators rise to meet it, we’re discovering new ways to meet the skilling needs of our organizations and learners. These strides in learner-centered design aren’t just effective; they’re also engaging, enjoyable, and a welcome respite from the traditional training to-do list. 

As learners, technology, and the workplace continue to co-evolve, WebXR content empowers us to bring growth experiences to more of our people and help them build skills and resilience amid rapid change. It also empowers us to serve our learners better by providing them a virtual practice space where it’s safe to try, reflect, and try again—all while preserving their time and bandwidth.  

Looking for ways to start the conversation about meeting evolving workplace needs with WebXR content? Inspire your stakeholders and leaders with talking points from our in-depth guide to this versatile learning technology. You’ll find a rainbow of use cases, success stories from fellow learning innovators, and details about WebXR’s data and LMS superpowers.

Frequently Asked Questions about Immersive Learning with WebXR Content

Or: Why No Headset = No Problem

L&D leaders and innovators are more aware than ever of the benefits of immersive learning: Who wouldn’t want to upskill learners faster, better, and for the long term

But even the most forward-thinking L&D folks can face challenges to implementing their immersive learning strategy. Here are a few we heard from our client-partners: 

How can we scale to our vast, distributed workforce? We’re not quite ready to invest in thousands of headsets. Our LMS doesn’t play well with immersive learning. We need to track data on learners’ skills and progress.

Friends, we’re happy to introduce a learning solution that clears all of these hurdles: WebXR. 

If you’re anything like our client-partners, you probably have a million questions! Let’s start with 18 of the most frequently asked questions they ask us about WebXR. (Prefer to stump us straightaway? Reach out! We love a challenge.) 

1. What is WebXR? And what’s the difference between WebXR and native VR?

Let’s start with the ”XR” part of WebXR, which is short for “extended reality.” XR is an umbrella term that covers virtual reality (VR), augmented reality (AR), and mixed reality (MR) experiences. See the image below for a tutorial on the five types of reality.

The reality continuum webxr

Now let’s talk about the “web” part of WebXR—as you may have guessed, WebXR technology gives us the ability to create VR, AR, or MR experiences that can be accessed via the web, no special equipment required.

Though WebXR technology can be used to create any type of digital environment, we’ll focus our Q&A on VR learning experiences created in this versatile immersive technology. 

So, what’s the difference between Native VR and WebXR?

  • Native VR applications offer a fully immersive experience delivered via an application that must be downloaded and installed on a headset
  • With WebXR, learners access immersive content either via a VR headset or via a laptop or desktop computer. A headset offers full immersion, just as native VR application would; a computer offers an engaging 3D experience much like a first-person game.

This flexibility is the main reason learning leaders are leveraging WebXR—and why we’ve affectionately nicknamed WebXR “the gateway to immersive learning” (See Questions 3 and 4 for more details).  

2. What types of experiences are best for learners new to immersive technology?

Immersive technology allows us to create a safe, authentic 3D practice environment that lends itself to a wide range of use cases, from hands-on to heartfelt. That covers everything from hazardous waste cleanup and machinery maintenance to difficult conversations. 

Once upon a time, technical training was the dominant use case for VR. Imagine a native VR application featuring a digital twin of a manufacturing environment where learners could get the hang of specialized equipment, machinery, and procedures—all without harming people or property. 

That’s still a great use case! The safe, immersive practice environment speeds learners’ time to proficiency, reduces errors, and enhances retention.

But as workplaces and job roles continue to evolve, learning innovators are embracing VR solutions for a wider spectrum of use cases, including nuanced interpersonal skills like empathy and de-escalation. 

In the most immersive VR learning experiences, features such as voice recognition, movement tracking, and eye tracking can help learners review and learn from missteps. But all levels of immersion can help learners walk (or work) a mile in someone else’s shoes. VR_A_Rainbow_of_Use_Cases

3. My organization isn’t quite ready to invest in headsets for our distributed learner audience. Can I still use WebXR? 

Absolutely! Many of our client-partners face challenges with headset logistics but still want to leverage immersive 360° content for a more engaging, authentic learning experience. We launched WebXR to help them overcome that challenge.

Unlike native VR applications, which need to be downloaded and installed on a headset, WebXR learning experiences live on the web (See Question 1). Learners can access these experiences either through a headset or their laptop or desktop computers. (That’s how we’ve developed our reputation for saying, “No headset? No problem!”)

We recently worked with a global retailer who shared this concern: We partnered with them on a WebXR solution that they distribute to their learners via tablets and mobile phones. The experience is much like an advanced web simulation: Learners click through to explore the virtual space, engage with activities, and receive feedback as they upskill and apply their newfound knowledge. 

4. Which devices can be used with WebXR content?

Learners have the choice of accessing WebXR experiences via a VR headset or a laptop or desktop computer. We call this choice device optionality, and it’s one of the reasons WebXR works so well for organizations looking to gradually ramp up their immersive learning strategy…without investing in thousands of VR headsets all at once.

5. How do the hand controls work on the desktop? 

Learners use a mouse, trackpad, or keyboard to move around the experience, just as they would any website or application. The desktop experience offers a level of immersion much like that of a first-person game or an advanced web simulation (See Question 2.) 

6. Can learners access WebXR experiences from my LMS? Can it track data?

Yes, they can! Thanks to our leading-edge LMS Integration Tool (known to fans and friends as LIT), your WebXR experiences can live in, and launch from, your LMS—all while gathering, storing, and displaying the learner performance data you and your stakeholders care most about. 

With LIT, learners can launch a WebXR experience directly from an existing eLearning course. When it launches, it cues learners to choose the device they’ll be using: headset or computer. They then proceed seamlessly to the WebXR experience. 

While they’re immersed, LIT and the LMS share data about learners’ identities and performances; The WebXR experience “reads” learners’ identities from the LMS and reciprocates by bringing in-experience performance data back to the LMS. 

LIT WebXR

What kinds of performance data, you ask? We’ll work with you to customize what matters most to you and your stakeholders. Say you’re interested in sentiment analysis to help your learners improve their communication skills within a customer service interaction. 

Chances are, your LMS doesn’t know how to process these metrics. But LIT solves that problem with its handy sidekick: the LIT Analytics Dashboard. The Dashboard captures and displays a customized set of learner performance data. 

Your next question is probably, Will LIT work with my LMS? From our experience deploying content on hundreds of LMSs, our working answer is “yes.” We’ll work with you to help your immersive learning content build a beautiful relationship with your LMS.

7. In terms of data analytics, can we track the users’ movements, gaze, etc., within the experience? 

This question is a bit of a “yes, and”: It depends on several other pieces of the immersive learning puzzle. 

The “yes”: We’ll absolutely work with you to customize the learner performance data you collect to provide insight on the metrics that matter most, from tone-of-voice analytics to gaze tracking and reaction time. 

The “and”: The data you need to track and the skills you need learners to master will influence the type of immersive experience we build together. We describe these variables in terms of three levels of activity:

  • Active: Learners need full presence to interact physically with objects within the 3D environment: for example, to learn how to operate a machine. Active experiences are best as native VR applications, in which learners use a headset and hand controllers to interact with objects in a fully immersive 3D environment. With an active experience, you can track performance data that help you track the learners’ responses to their full environment, from gaze to gesture to physical posture. 
  • Semi-Active: Learners have some agency to move around, explore, and identify items within the 3D environment: for example, identifying hazards in a manufacturing environment. Semi-active experiences work well in either WebXR format or as a native VR application. 
  • Passive: Learners observe the environment and interactions around them as they travel through a 3D environment: for example, by taking a virtual tour or making decisions. Passive experiences work well in both WebXR and native VR formats. 

When we create an immersive experience for the web, we need to design for what Adriȧn Soto, Director of Immersive Technologies, calls the ”least common denominator” (LCD), or the lowest level of immersive technology learners might use to access the experience. 

In the case of WebXR experiences, the LCD is the mouse and trackpad, which limits the level of immersion and interactivity we can offer. WebXR is the perfect choice if our goal is to create a great conversational simulation that doesn’t require full-body interaction with the environment. 

But if we need to create an experience to teach full-body, fine motor skills such as machine operation or hazardous waste removal, our LCD can’t go any lower than the VR headset and controllers. That’s why active experiences call for a native VR application: there’s simply no way to learn these skills via a laptop or desktop experience.

Three_Types_WebXR

8. Are voice analytics available in the desktop experience, or just within the headset? 

They’re available in both! In a recent WebXR project with our client-partner Hilton, we used a built-in AI voice recognition tool to coach learners through high-stakes interactions with dissatisfied guests. This amazing tool provides real-time feedback not only on the words learners choose and their strategy for solving guests’ issues, but on their tone of voice as they connect with the guest and express empathy. Best of all, they’ve got unlimited attempts to get it right: In WebXR-world Hilton, there’s no risk to real guest relationships as learners practice thinking on their feet (and with their hearts). 

9. How are the scenarios, characters, and interactions in a VR experience created?

Though we love geeking out over new technology, we’re learning experience designers first and foremost. We start with curiosity about you and your learners: We’ll analyze your existing content, talk to your subject matter experts (SMEs), and clarify the learning need and performance objective(s). All of this analysis culminates in (drum roll)…a high-level design document.

Once we’ve landed on a high-level design, we’ll storyboard your immersive experience and build the scenarios that will give the learner firsthand experience of how it looks, sounds, and feels to get things right (or wrong!). Then we script those out, creating periodic demos and prototypes for your review. Once we’ve landed on the right design and experience, we literally sprint into production. 

It takes a village to produce an alpha version of an immersive learning experience, and our team of 3D tech artists, 3D animators, developers, and engineers rise to the occasion by building custom 3D assets and interactions using the tools and software that best fit your needs. 

Then, User Experience and User Interface (UX and UI) specialists review the overall experience to ensure that the overall flow—and the position and placement of instructions, controls, and other elements—are intuitive. Because many learners will be new to immersive learning, onboarding them to the technology is a vital part of the learning experience. 

SweetRush_development_process

10. How does low bandwidth affect a WebXR solution’s performance?

Like any web content stored and accessed from a server, WebXR content relies heavily on internet connection and speed. If bandwidth will be a challenge, a native VR application might be a better fit. It can be downloaded and installed on a headset in a location with a strong signal and utilized anywhere the headset can travel. (Of course, you’d need to repeat this process for any updates.) Striking a balance between scalability and bandwidth can be complex—we’d love to help you figure it out!

11. How could WebXR be used in employee engagement activities?

A multiuser WebXR environment can help us collaborate, enjoy more engaging learning experiences, and meet the next generation of workers with the level of technology they expect. We love building multi-user WebXR spaces that help people gather in real time to whiteboard, brainstorm, prototype, and workshop ideas. 

In these immersive “third spaces,” we can mingle naturally with one another and experience more of one another’s unique personalities (dare we say quirks?). But they’re not just for goofing off: They also allow us to get curious about what our peers are doing, tag along, and learn from them. 

We can also use WebXR for more structured multi-learner experiences. One of our favorite modalities is what we call Virtual Reality Instructor-Led Training (VR-ILT). VR-ILT not only brings us together for the live learning experiences we’ve all been missing, it also provides immediate opportunities to practice new skills and receive real-time feedback. 

In VR-ILT, the instructor has the ability to control variables in the environment and use real-time data to differentiate instruction for every learner. These data also show when learners have reached proficiency and when they need additional practice (pp. 32–34).

12. Can WebXR be used for marketing and trade? 

Absolutely–that’s a great use case! In fact, many of our client-partners find plenty of creative ways to share and leverage their 3D digital assets across teams and functions at their organizations. 

To help them maximize the ROI of their 3D assets, we use an end-to-end consulting process called strategy mapping. Together, we explore potential use cases that could add value to the employee, client, and community member experience. 

Here’s an example of how a hospitality client might leverage a digital twin of a hotel: 

Four_ways_of_looking_at_virtual_Hotel

13. How many learners can use a particular WebXR solution at a time? 

The number of simultaneous users a WebXR experience can support depends on server capacity. Project scope (and budget) grows with server capacity needs.

Need to strike the perfect balance between server capacity and scope? We can help!

14. Where is WebXR content hosted? 

WebXR experiences are hosted by a server, like any website or web application. Unlike native VR applications, WebXR content does not need to be downloaded and installed on a headset. 

15. What about privacy?

Like so many variables in WebXR solutions, the security of proprietary content and learner data depends upon your organization’s privacy policy. Our default stance is not to handle personally identifiable learner information—unless a client-partner absolutely needs us to do so. In those situations, we work together to build safeguards into the WebXR solution to protect both learners and the organization. Because privacy and security measures can significantly impact a WebXR project’s complexity, scope, and budget, we start that conversation early…and revisit it often!

16. Does everything need to be custom-built? Are there off-the-shelf WebXR learning experiences, or would we need to partner with a third party?

As with traditional eLearning, the choice to buy, build, or blend has everything to do with the learning content and experience you want to offer your learners—as well as your timeline, budget, branding, and creative needs.

Off-the-shelf WebXR content can be great to meet a general skilling need. For example, if you’d like to upskill your employees in public speaking, our client-partner Coursera offers a highly engaging course featuring nail-bitingly realistic experiences that deliver real-time feedback on learners’ ability to engage an audience. 

Custom WebXR content might be the best answer for a skilling need involving an industry-, environment- or brand-specific process and finely honed learner performance data points related to that process. For example, if you’d like to upskill your employees in your branded consultative sales model, you’ve got a case for a custom solution.

See below for our helpful buy/build/blend cheat sheet. It works for WebXR experiences, eLearning…any learning content at all!

Buy_Build_Blend

17. Can L&D leaders and practitioners create their own WebXR experiences using a tool, or do we need an external vendor-partner?

Unlike traditional eLearning, which can be created in an authoring tool by one person, it takes a village to create amazing WebXR experiences (See Question 8)…and each villager uses highly specialized skills and tools to do their part. To name a few, our 3D artists create the environment and characters using 3D creation tools; our animators use their respective animation tools to bring avatars to life, and programmers use another software entirely to put the build together and create the interactions. 

If you have the in-house tools and talent to assemble your own WebXR content creation village, go for it! If not, and you have a complex learning need that requires a custom solution, we’d recommend channeling that carpe diem spirit into a relationship with a vendor who can rally their ready-made village to support you.

18. What about updates and maintenance?

Once again, how you choose to handle these depends on your needs, in-house talent, and tools. Our process is that, at the conclusion of every project, the files belong to the client-partner. If they want to maintain them in-house and have the coding expertise on their team to do that, they’re off and running! If not, we can create a maintenance package to manage periodic or as-needed content updates. 

Thanks to our Talent Solutions service, we can also offer a third option: Finding a professional with the skills to manage immersive learning maintenance and updates. Our recruiters have placed hundreds of purple squirrels in highly specialized temporary, permanent, and seasonal L&D roles and have earned the satisfaction and trust of our world-class client-partners. 

We’re so glad you’re getting curious about WebXR and its many superpowers! We’re incredibly excited about this opportunity to bring highly effective and engaging immersive learning experiences to more learners than ever before. 

What we love most about our partnerships with our world-class clients is the opportunity to increase access to high-value skills and knowledge…and do more good in the world. 

If you’re looking for a deeper dive into WebXR’s learning, LMS integration, and data analytics superpowers, download our comprehensive guide, No Headset? No Problem! Launch Your Immersive Learning Strategy with WebXR. 

If you’re curious about the opportunities in your world or are looking to talk shop about WebXR or immersive learning in general, we’re all ears!

VR Safety Training Program Case Study Webinar: Answers to Your Questions

Virtual reality (VR) training can transform traditional learning, increase engagement and retention, and enable scalability and cost savings. Emily Cooper, SweetRush XR Producer, and Tobias Washington, Head of Talent Technologies, Innovation, and Creative Solutions at CHRISTUS Health have answers to important questions about the development and successful implementation of a VR safety training program.

At our webinar, VR Training Program Case Study: Aggressive Behavior De-escalation at a Healthcare Sector Organization, SweetRush and CHRISTUS Health shared the behind-the-scenes story of a VR learning program aimed at de-escalating aggressive behavior in healthcare settings.

Emily Cooper, SweetRush XR Producer, and Tobias Washington, Head of Talent Technologies, Innovation, and Creative Solutions at CHRISTUS Health, covered the insights and the benefits of VR as an essential, effective, and safe training solution. 

We want to thank the webinar participants for their excellent questions. As promised, here are answers to the questions we didn’t have time to answer live!

General VR Training Questions

VR Training Program

What do you think of cardboard single-use headsets?

Cardboard single-use headsets were, at one point, a popular VR delivery method. As we explored their use for VR training, however, we came across some important factors to consider:

  • Lowest common denominator. The delivery device for a cardboard headset is the smartphone. Therefore, when designing VR, you need to think about the lowest-performing smartphone in your target audience. This often calls for simplifying the experience and creates limitations on what you can design.
  • Immersion. Without a doubt, immersion is a big factor in the VR training experience because it heightens engagement, which is certainly part of the formula for achieving an effective training program. It’s difficult to create a sense of immersion with the level of content you can produce for a cardboard headset.
  • Price. Even though cardboard headsets are inexpensive, you will still need a smartphone to run the VR training. So if you need to provide all the equipment (and can’t rely on BYOD), the Oculus Quest VR headset, a premium stand-alone device, will cost you less than your average smartphone.

What do you think about VR training experiences? Are they more efficient than the traditional approach?

VR training is often more time-efficient than traditional training. VR is best suited to short burst training—10 to 20 minutes is the sweet spot. VR is not one-and-done training. Instead, learners can repeat the training and log multiple practice sessions. Learn more in Your Guide to VR Training Programs: Virtual Reality for Our New Reality.

We are looking to develop VR training programs. Personally, I have an Oculus Quest, and it makes me very dizzy. I can stay in my headset for only about 10 minutes. When thinking about deploying VR to an employee population, how do you mitigate that? Do you create a separate non-VR training for those who can’t tolerate VR? Also, are there any Americans with Disabilities Act (ADA) concerns to consider?

We’re sorry to hear you’re experiencing sensitivity in your headset; it’s true that it does happen for some people. Fortunately, a fair amount of research has been done in this area, and we monitor the latest findings to help optimize our VR learning programs. After all, our goal is to create VR experiences that are comfortable and enjoyable! 

In the research, there are strong correlations between how the VR content is created and optimized and the potential for experiencing dizziness. Technical elements, if done correctly, can help mitigate these adverse effects. Additionally, headset technology is getting better and better, which has reduced this problem over time and will continue to do so as the technology advances.

An alternative for people who are highly sensitive is a WebVR version. WebVR has limitations and isn’t the right choice for every learning program, but it can be used to create an experience that can be accessed through a browser rather than a headset.

Regarding ADA, understanding your audience members and their needs is your first step in determining whether VR is the right solution for your learning program. If designed with ADA needs in mind, VR can be a great solution for many people with disabilities; at the same time, as a visually driven platform that often requires physical movement, it can exclude some people. The World Wide Web Consortium has a good article about the issues and opportunities of VR accessibility. The article mentions some interesting disability-related uses for VR—for example, simulations that help people adjust to new disabilities or help learners empathize with people who have disabilities. 

Typically, which VR training approach is more expensive to develop? 360 video or computer-generated imagery (CGI)?

It depends! We recommend keeping an open mind as you define your performance and learning objectives at the start of your project. This will help you determine what VR environment you need and what you want learners to be able to do and practice in your program. A simple live-action 360 video experience may suffice. Or, on the other end of the spectrum, you may need a stereoscopic 360 camera and many actors, or you may choose something in between. The same goes for CGI: you may be able to use inexpensive stock assets, or it might be necessary to go full-blown motion capture style. Or, again, you may find a happy medium. Both 360 video and CGI can be done simply and relatively inexpensively, and both can be more complex and expensive. Your desired learning outcomes should always guide your choices.

How should I build a business case and persuade the business and budget owners (especially in the COVID-19 era) to invest in VR solutions? And what’s the best way to start an implementation in a company? Small group? Big program?

We have a great section on building a business case in our eBook Virtual Reality for Our New Reality. Here are some of our key recommendations:

  • Invest in a few headsets for key team members. VR is a “see it to believe it” technology!
  • Introduce VR as a Learning and Development (L&D) opportunity. We’ve had several clients do this by bringing us in for an XR workshop. Your stakeholders get to learn about the technology, and there’s time designated for brainstorming VR training use cases for your organization. (Note: We can do this workshop virtually.)
  • Choose a performance challenge that’s significant and ongoing, as Tobias mentioned in the workshop.
  • Start with a proof of concept—many of our clients have had great success doing this. This often means creating a small part of a bigger program. A proof of concept gives stakeholders a taste of what’s possible, gives you a chance to test the process (and your vendor), and results in a tangible program you can share.

Since you mentioned COVID-19, it’s worth stating that there are many new strong use cases for VR that allow people to practice together safely. Think about redirecting unused travel funds toward an investment in VR equipment and content.

About the CHRISTUS Project

CHRISTUS Agressive Behavior De-Escalation Program

Program and Project Management Questions

How many people were involved in this amazing project, and what roles did they play?

Thank you—we’re very proud of the collaboration! At SweetRush, we had one Instructional Designer, one XR Producer, one Project Manager, five 3D Designers and Animators, four Programmers, and two Audio Engineers. We also had a QA team that performed play testing.

On the CHRISTUS side, about 20 stakeholders and associates participated in the on-site XR Workshop with SweetRush. Throughout the development of the project, stakeholders were kept abreast of progress and weighed in at key milestones. Associates, who represented the target audience, shared ideas, experiences, and feedback. Throughout the process, it was important to engage those whom the training would affect. The specialized team of five to six people who worked permanently on the project with SweetRush was in weekly communication throughout the entire project. As the VR safety training is rolled out, we expect this team to grow.  

What testing techniques did you use throughout the process to make sure you were building the right user experience?

Great question. Put together, the members of the SweetRush SPARK team have deep experience in instructional design, game design, and VR and app development, so all of these disciplines inform our process and approaches to ensure an optimal learner experience.

Our process for any learning program starts with deeply understanding our audience, which we do by working closely with our client. The amazing stakeholders we worked with shared important insights about the learners at CHRISTUS and how we should tailor the experience to meet their needs.

At SweetRush, we’ve merged instructional design with game design, and our iterative design process lets us test approaches with our client and users and identify the approaches that resonate with learners.

During development, we look to optimize the experience from a performance perspective. In this case, each activity had many components, so ensuring that the experience ran smoothly in the headset was important.

Finally, we invest significant time in play testing, both internally at SweetRush and externally with our client. Play testing can show us where we need to tweak the user experience. One part of the program we focused on was getting the body movement tracking correct to give the user the accurate feedback. 

Development/Technical Questions

What engine did you build this VR training in? Unreal or Unity? How did you make this decision?

Unity engine. In our experience, Unity is more flexible with third-party technologies, which were essential for the voice and tone recognition and analysis requirements of this program. We also find that Unity enables faster custom development and implementation of new technologies. We use Unreal Engine in other situations, but in this case, given the requirements of the project, the Unity Engine was the right choice.

Program Design

Is the scoring directly related to how people are evaluated?

The goal is to tie the two parts of this safety training program (the classroom training portion and the VR training portion) to an overall clinical de-escalation program that CHRISTUS is implementing. Through the point system and data tracking of the VR, CHRISTUS will be able to see which individuals can correctly apply the proper approaches and techniques. As the program rolls out, CHRISTUS expects to see how it integrates into evaluation. 

Was timing a metric in completing an activity/exercise?

We considered using a timing metric during the design phase of the project. We tested how this could be implemented in each scenario and decided that a timing metric did not support our learning objectives. One of our goals was to give learners an environment in which they could learn at their own pace. The program definitely has stakes and consequences, but we chose to design them without integrating a time factor. 

Was there any decision-based branching in the simulations (e.g., going down a different path based on a particular response)?

The verbal de-escalation scenario includes “mini” decision-based branching narratives based on the learners’ answers. For every step of the scenario, the avatar reacts to what the learner says. Because the learner cannot progress to the next step without giving the correct answer, the scenario does not branch as entirely different narratives, but each step can have a narrative. 

Avatars

Aside from the facial diversity, was there a challenge in terms of the users’ spoken language (e.g., English, Spanish, European, etc.)?

The target audience for this project is hospital health care and security professionals, which is primarily an English-speaking audience. For this phase of the program, we decided to focus on processing one language. There has been some discussion about integrating additional languages into future versions of the program. 

Analytics

What tool did you use for analytics? Did you hand-code them or use a plug-in, off-the-shelf, or third-party tool?

The VR Dashboard was built internally by our SweetRush SPARK team. VR analytics and reporting have exciting potential for L&D. Compared with other training delivery methods, the VR headset lets us track more data about the learner experience. We can also use the data in real time to provide immediate feedback to the learners or trigger events in the headset based on their actions. Combined with a great assessment strategy outside the headset, analytics presents a significant opportunity as a pathway to improving learner experiences and learning outcomes.

Was this dashboard built specifically for this project, or is it a customized learning record store or learning management system that multiple projects are hosted on?

We customize the VR Dashboard to meet the needs of individual clients and projects, so it can be deployed separately, rather than living in a single platform. Because we created the code, we can adjust the way information is gathered and presented.

Distribution and Maintenance

Did you distribute the headsets to the trainees, or did they purchase the VR headsets?

The CHRISTUS team purchased the headsets and will distribute them to several of their ministry (hospital) locations, where training rooms will be created. 

Do you have designers/developers now that can update or make changes going forward?

As we shared in the webinar, the VR learning program created for CHRISTUS is a higher-complexity experience. It has a custom CGI world/environment, many avatars, and several integrated technologies for voice and tone recognition and analysis, body movement tracking, and analytics. Given its complex nature, the program will require an experienced VR team to maintain the program moving forward.

That said, some organizations are dedicating resources to exploring VR development internally, and some authoring tools coming on the market can create VR learning experiences with simple interactivity. As the technology advances and more organizations adopt VR, it’s easy to imagine a model similar to eLearning, in which organizations can create and maintain a certain level of complexity internally and can call on great vendor-partners to help with more complex and interactive programs.

For this project, CHRISTUS will work with SweetRush if any updates, changes, or additions are made moving forward. 

Applying the VR Training to Other Uses

Applying the VR Training to Other Uses

How could the VR training solution be useful in a manufacturing environment?

The manufacturing industry is rich with opportunities for using VR as an L&D tool. VR training can help develop the specialized skill sets needed in the sector and to conduct safety training in manufacturing environments. If you need training in the use of specific machinery, you can replicate that training in a VR environment. Not only can you create a place to interact with expensive machinery safely, but you can also use haptic feedback to create sensory input within the training. Because of its immersive nature and ability to evoke emotional responses and offer interaction that mimics real-life behaviors, VR is a great solution for the manufacturing industry. 

Can this type of VR solution be used in community settings?

VR can be used in many settings, including education, community outreach, entertainment, and enterprise. If your community is trying to shift a thought process or behavior, VR could be a great option. For example, if a small community wants to promote acceptance and understanding, a VR experience that addresses unconscious bias may be the answer. The possibilities are endless. You could set up a VR center at a library, sanitizing headsets after each use, so people can participate.  

How can the Oculus Rift be used for health care?

The Oculus Rift can be used for technical and safety training simulations and soft skills and empathy training. Live training that is costly or dangerous is a good candidate for VR training. Read about VR training use cases in Your Guide to VR Training Programs: Virtual Reality for Our New Reality.

How can VR training improve health care?

In the VR world, learners have a safe place to practice, receive real-time feedback, and replay scenarios and activities multiple times. Instructors and peers can be “in the room” observing or providing guidance. Read about VR training use cases in Your Guide to VR Training Programs: Virtual Reality for Our New Reality.

VR Trends

Virtual Reality Trends

What’s the next step in virtual reality?

Learning trends in VR include multilearner experiences, instructor-led learning experiences, voice recognition and tone analysis, body movement tracking, facial recognition, integration of biometrics, and learning analytics. Learn more in Your Guide to VR Training Programs: Virtual Reality for Our New Reality.

Could you talk more about biofeedback in VR training? How would it work, and what data could you gather?

Biofeedback is an exciting element of data capturing and tracking in VR. How biofeedback is used can range widely. It can include simplistic heart rate monitoring, in congruence with the training program, to see how learners react under different conditions. Or it can involve mapping brain activity and breathing patterns, tracking muscle contraction, and using this data and feedback to help change behavior and mental patterns in patients through VR training programs

For the most part, to track biometric feedback, you need wearable devices: outside trackers, monitors, or equipment to add biofeedback to your VR solution. This is an exciting advancement in our field, and we’re seeing several head-mounted display (headset) manufacturers explore how they can integrate some of this tracking in their headsets without the need for additional equipment. Because of the excitement and potential for enterprise around biofeedback, we can expect leading companies to put time and resources into this effort—meaning we can look forward to advances in this area. 

If you are eager to learn more about VR training programs, use cases, and success stories, download the Virtual Reality for Our New Reality eBook. 

EXPLORE THESE ADDITIONAL RESOURCES

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Virtual Reality Case Study Webinar: Answers to Your Questions

Whether you’re a VR learning newbie or virtual pioneer, there are insights to be gained from the groundbreaking work produced by the SweetRush SPARK team and its clients. In this article, SweetRush’s experts answer questions that came up in its recent virtual reality case study webinar.  

Hello, everyone—JC here! I hope you had a chance to join us on June 20 for our virtual reality case study webinar—if you didn’t, you missed my feeble attempts to say “hello” and “thank you” in multiple languages, which may ultimately get my passport revoked.

If you missed our lively session, I encourage you to check out the recording available over at eLearningIndustry.com.

Before we jump in, I want to give a big shout-out to my co-presenter, Blaire Bhojwani, Senior Director of Learning Innovation at Hilton. Not only is Blaire an incredible partner, she’s a generous and caring friend, and we really appreciate the time she took to share the work we’ve done together. Thank you, Blaire!

Thank you also to our friends at eLearning Industry and their webinar hostess with the mostest, Mel Chambers! 

Now, on to your burning questions.

VR training programs banner

Virtual Reality! What is it good for? 

Several questions came in during our virtual reality case study webinar about use cases for VR for specific industries—health care and professional services among them. Truth is, I doubt there is an industry out there that could not come up with a good reason to apply VR as a delivery modality for learning.

VR has always been a great solution for re-creating environments to practice skills safely—especially environments that are dangerous or costly to create, or travel to, in real life, and many companies are piloting VR for these use cases. However, where we’re seeing a lot of interest—and this ties to the two projects we showcased in the webinar—is VR learning for soft skills and empathy-building.

Collaborating with Hilton, we created two VR learning programs for two different audiences, yet they share a key objective: increasing empathy and appreciation for others. 

  • One helps corporate team members appreciate the physicality and complexity of their fellow team members working in the hotels, through hands-on activities that give them a taste of those jobs.
  • The other helps the hotel team members empathize with guests encountering problems during their stay—and through scenarios has them experience the wrong and right ways to respond to a guest’s challenges. 

There are other learning modalities that address these objectives, from role plays to branching scenarios and simulations. What makes VR an attractive—and effective—option is the ability to fully immerse learners into situations, where they can literally walk in the shoes of others and generate a real sense of empathy.

Just as research has shown the connection between engagement and retention, I predict we’ll see more research on the connection between immersion and retention. “Being there” is an experience that’s hard to forget.

What advances are you working on for VR learning programs for soft skills?

OK, I’ll be honest: No one really asked this question, but I have some cool stuff I want to share with you. The pace of advancement in VR is incredibly fast and (shout-out to the SPARK team) we’ve got a lot going on.

Sentiment Analysis

With sentiment analysis, we’re picking up differences in the learner’s tone of voice and adapting the experience based on that input. 

Let’s say in the VR world you’re giving your “colleague” a performance review. You say the right thing, but your tone is abrupt or lacking warmth. The VR program can give you that feedback and ask you to try again, once again monitoring your tone to see if you got closer to the best practice.

In the near future (yes, AI), I predict we’ll have the ability to program the avatar to react based on your tone. Amazing!

Body Tracking

With body tracking, we have the ability to “see” the way learners are holding and moving their bodies, including hand and arm movements and posture. Body language is such an important part of how we communicate, and now we can monitor that within a VR experience.

Again, at this point we can incorporate that information into feedback and remediation, and in the future we’ll very likely be able to program a real-time response to body movements.

Rift, Go, Quest, VIVE, Cardboard . . . What headset should we be using?

Unlike many VR developers, we’ve done our very best to remain headset-agnostic. (As eLearning developers, we are also authoring tool- and LMS-agnostic.) This forces us to stay on top of the headset race for supremacy, and for our clients it means that we’re flexible to use whatever system works for you.

If you’re new to VR, you may not know which system you need, and all of these options can be pretty overwhelming. And, here I am writing this in the summer of 2019, and three or six months from now it could be a different story. 

So let me share what we’ve seen from our experience as of today. Fair warning: this is by no means a comprehensive comparison of headset features—just a quick hit on some of the bigger players that our clients tend to gravitate toward.

Cardboard

Many people want to get started with Cardboard. I get that—it’s (seemingly) an inexpensive way to get started. And that’s what it’s best used for—getting started. It’s a quick way to get people into experiences and trying VR very easily. Good use cases for Cardboard might be marketing, prototyping, and tours of environments. 

For VR, it’s very limited in terms of complexity and experience. It’s 3DOF (3 degrees of freedom), which means you can’t walk around, you can only look around. It’s limited by the phone’s CPU and the available Wi-Fi.

Here’s the real kicker if you’re thinking about Cardboard for enterprise: the equipment is really the phone. So you need to look to your mobile learning strategy—are your employees using their own phones? Are you providing the phones? Phones are as expensive as a nice VR headset!

Oculus Rift

When Rift came on the scene, it was really exciting to see a system with some real horsepower and 6 DOF (six degrees of freedom), which means you can also walk around in the VR space, not just turn your head. That’s because it’s designed to work “tethered” (connected) to a nice gaming laptop (which gives us the horsepower) and has external sensors to track the position of the person wearing the headset. Our first VR learning program for Hilton was designed for the Rift.

Today, the new headsets on the market are untethered (mobile VR), and don’t require a gaming laptop, meaning they store the VR programs on the headset itself. An untethered 6DOF experience is obviously a lot more convenient, but for high-end VR experiences we may still choose the Rift (or HTC Vive Pro) to utilize the horsepower of the connected gaming laptop. Though, generally speaking, especially as untethered devices become more powerful, that is clearly the way of the future.

Oculus Go and Quest

Go, and the latest addition to the Oculus family, Quest, are these types of headsets—mobile, untethered. Just like the evolution of phones, each new headset is able to store more data and process more information faster—which makes the VR experience richer and more interactive.

The Quest is more powerful than the Go—and more expensive. And, for now, higher quality is more expensive. But because overall the headsets are getting more powerful, that won’t be a limiter for long.

Others: VIVE, Pico

VIVE is a strong competitor of Oculus and has its own line of products doing battle with Oculus—and that’s a good thing for the consumer. While more options means more to consider, it also means a continuous push for better products and market forces driving  prices down.

Our first VR learning program for Hilton was developed for dual delivery: the Rift and the VIVE, and that’s entirely possible if that meets your needs. Often VR development is happening in multiple areas of the company (sales and marketing, learning and development) targeted for different equipment, and there’s a definite advantage to sharing among these teams.

Pico is a new player coming online with a focus on the enterprise market—one that we’re watching closely.

How to choose?

When we work with clients who are new to VR, we often recommend starting with our SPARK XR Workshop. This is a full-day session in which we bring the different headsets to you, so you can try them hands-on.

The decision you make about headsets should factor in both your enterprise needs (and budget) and the learning experiences you want to provide. We can help you find the sweet spot! As consultants immersed in a quickly changing technology-driven marketplace, we have to pay close attention and advise clients. Our leaning at this time is that Oculus is emerging as the market leader and they have a lot of momentum . . . but the game is on, which makes being on the playing field challenging but also engaging and exciting. 

How many VR users can you have at one time?

OK, let’s start here: Each user needs to have his or her own headset. 

Now, let’s talk real estate. If you’re using the Rift, remember you also need a laptop setup, so that’s going to take more space. The untethered headsets require less space, but you still need some room. For example, the Quest recommends a 6.5’x 6.5’ space for game play.

Let’s say you have a big room—like a ballroom—for your VR location, and you want to pack ‘em in. Now you need to consider sound and voice. Each user needs to be able to hear the VR program, and, assuming there’s voice recognition in your program, the program needs to be able to hear the user clearly.

Now let’s say you want all of those users to be “inside” the same virtual world at the same time. Totally possible! How many users are in that experience will depend on what makes sense for your learning objectives and the activity we design.

Can you see what the user is doing when they’re inside the VR program?

We’ve learned that being able to direct users—particularly those new to VR—is often an essential need for facilitators. Our Controller App includes some cool features to help you do that.

Facilitators will be able to connect to a headset and see what the users see, as well as cast that to a TV screen with Apple TV. Imagine using this technique in the classroom, with one user in the headset and the others watching what’s happening on the screen. Great stuff.

Do I need a developer to get started with VR?

If you’re at least somewhat familiar with eLearning authoring tools, you know there are many, many tools available out on the market to help you create eLearning. The easiest tools to use—that just about anybody with pretty good technical skills can pick up and get started with—are also the most limited in terms of their capabilities. If you’re trying to accomplish something more complex and interactive, then typically, yeah, you do want to get some help from a developer.

The same is true(ish) for VR tools. The majority of the easy authoring tools are designed to work only with 360-degree video or photography. If you’re interested in using 3D environments, having users interact with 3D objects (as we showed in the case study webinar), that will most likely require a more sophisticated tool.

The greater the complexity and quality, and the more interaction you desire, the more you’ll need to start using more complicated tools that require more and more advanced programming skills. The VR design and development space and the tools that support it are just not as mature as the eLearning space, and the pace of change is daunting. This may sound self-serving, but I believe it to be true: Except for doing rudimentary development, you’ll need a developer. In every project we’ve taken on we’ve encountered problems and challenges that are technical, creative, and even extend to how instructional design fits in. At this point in the evolution of this modality, all these things demand highly skilled teams that have the expertise to work through the inevitable issues that will arise. 

Yeah, but how long is a VR project going to take?

Again, just like eLearning, the design and development timeline is really going to depend on the complexity of the end product.

At the low-complexity end, you’ve got your basic tour. That means you pop on your headset and explore a virtual environment. Tours use 360-degree photography and/or video that is shot and then “stitched together.”

At this end of the spectrum, we’ll do a storyboard, the shoot, the stitching, and then upload the final experience. That can take as little as a few weeks, assuming the environment you want to shoot is generally available.

So that’s very simple. Moving up the spectrum of complexity, you might add actual scenes with live actors and interactive elements. That will require storyboarding, casting, shooting, stitching, and programming. And of course all of this means more testing. Now you’re looking at closer to a few months to produce your VR learning program.

To create a custom 3D environment and 3D objects with which you can interact, you’re moving up the spectrum of complexity quite a bit. 

You’ll need to take pictures of the environment and then recreate them in 3D at the level of quality you want—the higher the level of quality, the more time it will take to get the textures and details just right. You might also add characters (avatars) and objects,  which also will need to be designed.

And if you’re using 3D, you most likely want to make it interactive, so there’s programming involved as well. These projects are typically four to six months, but depend a lot on the complexity and quality.

Where should I go to learn more about VR?

The community of VR users and developers is rapidly expanding. Here are some resources to keep you up to date on all the latest:

Well first, a shameless plug for our Emerging Technology Trends for L&D eBook, which I hope you’ll download—lots of good insights on VR, AR, and AI. And please do subscribe for regular updates from SweetRush.

Within L&D specifically, the Realities 360 conference is a great way to see some of the work that’s going on. We’ll be at Oculus’s OC6 conference in September participating in various ways . . . perhaps we’ll see you there! And the XRDC conference in San Francisco in October has a training track—we’ll be speaking, so if you attend, please come say hello!

Medium is subscription-based, but does tend to have a lot of articles published about VR and AR. The social media platform Reddit has a subreddit (discussion forum community) for virtual reality.

Also, follow the headset manufacturers on social media for the latest announcements about their products: Oculus, VIVE, Pico.

 

VR Leading the Latest Trends in HR Technology

An article recently published by CNN on how virtual reality is globally setting the bar for the latest trends in HR technology and the approach to recruiting and training made me think about my past experiences of switching jobs.

I started working when I was 18, and began my career as a writer when I turned 24. During that time, I worked for  four or five employers. Looking back now, I realize that on most occasions, each company’s recruitment process was pretty minimal. Once I started a position, I got barely any onboarding or training.

To see how common this was, I asked my friends—all of whom work in different industries from me—about their professional experiences. Their answers were quite similar to mine. You see a post on LinkedIn or some other form of media, you apply, you wait for a call. Once you get and start the job, you’re pretty much on your own.

If this rings any bell for you, it’s because that’s been the process at many companies. Sure, there are exceptions to the rule—I currently work for one of those exceptions. However, I think it’s safe to say that most of us have had lackluster recruiting and training experiences.

A Better Future Is on the Virtual Horizon

Things, however, seem likely to change, partly because of the latest trends in HR technology. In “How VR is Transforming HR,” CNN reports that a growing number of companies are using virtual reality (VR) to recruit and train staff, with immersive experiences giving employers new ways to deliver training and foster empathy at work. 

Emma Kennedy, author of the article, cites that some companies are using VR “to attract new staff. Potential hires can wear a VR headset. Within a matter of seconds, they can experience a job in a very real-life atmosphere.”

The technology is also a way for companies to pick the best candidate for their team. They can assess candidates by testing them with real-life situations they would encounter in the position.

A Virtually Simulated Path Toward Real Empathy

The use of VR for staff training and recruitment is not yet mainstream. Nonetheless, according to the article, experts predict that it will be in the future. Other trends in HR technology could follow. 

At SweetRush, we strongly believe in the power of VR—and other emerging technologies, such as augmented reality and artificial intelligence—to create more immersive and effective learning programs. The core of our mission is developing a strong learning curriculum that suits our client-partners’ needs. However, we believe these technologies are powerful tools that can greatly enhance the Learning and Development programs we create.

One major advantage VR gives us is the ability to build empathy through immersion. “You can experience what it is like to be in a wheelchair, or be the minority in the room, or to do someone else’s difficult job that you never really thought about,” said Arturo Schwartzberg, Cofounder and Chairman of SweetRush, who was quoted in CNN’s article.

The article tells the story of the work we did with Hilton. Together, we developed a VR experience for Hilton’s corporate team members. The program gives them a taste of the hard work their colleagues in the hotels, from the front desk to housekeeping, do every day, in order to grow empathy.

“During the immersion, team members can walk through the hotel and participate in unique operational tasks, like setting up a room service tray,” said Gretchen Stroud, Vice President of Talent, Learning and Engagement at Hilton, who was also quoted.

Experiences such as the ones mentioned in “How VR is Transforming HR” hint at a much brighter future for recruiting and training through the use of VR, one of the latest trends in HR technology. Read more about it in the article, and learn more about our work in VR and other emerging technologies.

How the Virtual Reality Content Distribution Conundrum Was Solved

The SweetRush SPARK team came up with a brilliant solution to the virtual reality content distribution challenge.

Picture this: You and your best friend get together every weekend over the summer to make marmalade. You buy fruit at the farmers’ market and you meet at your house to make the jam. Then you give it away to your family and closest friends, who all come to love the sweet treat. One day, you both decide to make a profit off your now-famous jam. Once the jam is ready, however, you face a big problem: How do you get it to your potential buyers?

Distribution, as you can probably guess, is a big deal when you offer any kind of product, even if it’s digital. With virtual reality (VR) experiences for Learning and Development (L&D), SweetRush’s SPARK team – which focuses on emerging technologies – discovered VR content distribution was a significant hurdle impeding the adoption of this new and exciting technology.

VR has reached an inflection point and there is tremendous industry interest. Vendors in the L&D industry are creating VR experiences for clients, and exploring the value of emerging technologies such as VR, augmented reality (AR), artificial intelligence (AI), and custom apps.

Here’s an example: A prominent hospitality brand, committed to providing their employees with highly engaging learning experiences, saw VR as a unique tool for workplace learning because it’s a fully immersive experience, in which learners interact in a simulated environment. It completely captures learners’ attention, which leads to higher levels of engagement and retention.

In this instance, VR offered the perfect next-level learning experience. It allows corporate-level workers to experience the reality—environment, needs, pressure—that hands-on hospitality workers deal with daily. The net result was that it achieved the desired goal of fostering empathy.

However, when it came time to deploy the app, the size and nature of this global enterprise created a major distribution problem, much like our jam at the beginning of this article. How could this organization distribute their virtual jam to their worldwide enterprise?

Identifying a Challenge

“VR experiences are made up of heavy files,” says Esteban Cascante, Project Manager at SweetRush. “You can’t run them from the cloud; you need to install them on your hard drive. That creates a level of complication for our clients. If they need to install the VR app on five computers in five locations, that presents a logistical challenge given the file sizes.”

The complications do not stop there. As Cascante explains, if our team developed a newer version of a previously installed VR course, we would need to reinstall the whole package of files—we’re talking about 5 to 10 gigabytes in most cases, sometimes more—in each machine manually.

This is a less-than-ideal scenario. To distribute VR, one would need to download and setup files, and figure out how to launch the VR experience. One would also need to do so all over again for each new version of the VR course. This is arduous, time consuming, and a significant hurdle to the adoption of this otherwise innovative technology.  

A Gaming-Inspired Solution

If you play games, you are likely familiar with Steam, a game distribution platform developed by Valve Corporation. Steam solved the same distribution challenge for game developers and players. A similar distribution platform for virtual reality could solve this major hurdle for organizations wishing to integrate VR into their workplace.

After looking at the market and not seeing an easily available alternative, SweetRush decided to develop its own tool for distribution, the SPARK VR Platform. In it, users can log in and browse through their available VR experiences. From there, the steps are rather intuitive and simple. Users simply click the download button and wait for the download and installation process to complete. Then, they can launch the VR experience from the platform itself. They can also use it to launch previously installed experiences while they download new ones. Now clients can easily distribute VR anywhere in the world with ease.

The interface is consumer-focused and user-friendly, with a rolling carousel and an intuitive front end. Users can easily monitor the progress of their download.

Another great feature is the smart download. This feature speeds updates by downloading and replacing only necessary files, rather than doing a full reinstall every time there’s a new version.

All of us in the L&D industry are all excited about the potential of virtual reality and how a fully immersive experience can be leveraged to increase learner retention and enable performance improvement. Solving the VR content distribution challenge is an essential, building-block challenge that was inhibiting the momentum of this truly exciting new tool all of us are eager to engage.

Here’s to immersive engaging and immersive learning!

Are you interested in learning  more about emerging technologies? Check out this resources: 

 

 

Presence in Virtual Reality: Get the Virtual Bang for your Real Buck

Presence in virtual reality is vital to create immersion, but you also need to manage your budget and invest it effectively

Do you know what the Virtual Boy is? It’s a 23-year old reminder that when you craft presence in virtual reality (VR) programs, what you decide to invest in (and use your budget for) really matters.

Let’s dig deep in the vaults of gaming history. In 1995, Nintendo released a 32-bit table-top video game console called Virtual Boy. It consisted of a head-mounted display, similar to various current-day VR headsets, except it wasn’t fully portable. Players would place their head against the eyepiece, which rested on a surface, and see a red monochrome display. The red-and-black screen was capable of creating the illusion of depth; it was, in fact, marketed as the first gaming console capable of doing so.

Presence in virtual reality

The Virtual Boy wasn’t VR, but it was a primitive ancestor, an attempt to produce an immersive virtual environment. Not only that, it was the first mainstream approach to VR in gaming, developed by one of the medium’s historic powerhouses.

It was also a complete disaster. Critics tore it apart and the console sold poorly. There were a few reasons for its demise. Ultimately, though, failure came down to one thing: the Virtual Boy experience didn’t offer a worthy immersive experience.

The original plans for the console were very ambitious. Nintendo wanted to use state-of-the-art technology to develop a real VR experience. However, over the course of four years of development, the company down-scaled the console technology due to high costs. In the end, the Virtual Boy hit the market as an unfinished product.

Even before reaching stores, Virtual Boy was dead already.

Keep an eye on your virtual reality production costs!

What’s the lesson here? Developing a VR project is exciting. There are so many options from which to choose, from 360 video to 3D environments. Where and how do you invest your money? This is an important question for any company developing VR, but especially for learning and development (L&D) departments creating VR for learning, that are more often than not working with limited budgets.

At the end of the day, what’s important is creating a great experience for the learner and achieving your learning objectives. How do you avoid “shiny object syndrome” and invest where really matters?

First, it’s important to understand what we mean by “presence” in virtual reality. In an article recently published by Training Industry, Danielle Hart, director of marketing at SweetRush, wrote that in VR programs, “designers and developers are constantly striving to achieve —and elevate— the feeling of being in and experiencing the virtual environment they have created. In VR terms, this is called presence.”

As a matter of fact, VR is such a unique and exciting learning tool for the workplace in big part because of presence: the feeling of “being there”, which in turn leads to higher levels of engagement, is intricately linked to retention. “You can’t do that with any other medium: experience what it’s like to do something first-hand,” says John-Carlos Lozano, chief creative officer at SweetRush and head of SPARK, the company’s emerging technology group.

Presence in virtual reality

Presence, nevertheless, is a delicate thing. Many factors can disrupt it. In a VR environment, your brain is on the lookout for details that don’t feel real and make you think “I’m not really here”. Yet, the issue of feeling real is complicated. “While some things can disrupt our sense of reality, other seemingly non-real items can be acceptable, with our brain filling the gaps,” writes Hart.

Therefore, crafting effective VR learning programs is all about balance, and that starts with careful consideration of where to invest in quality and detail. In Hart’s article, Virtual Reality for Learning: Balancing Budgets and Presence, you’ll find valuable lessons that will help you maximize your program’s virtual bang for your real buck.  

Learn from Nintendo’s Mistakes

Nowadays, owning one of the 770.000 Virtual Boys ever sold is quite the privilege: it’s the fifth worst-selling console of all time, and each surviving unit is considered a worthy collectible.

But you know who’s not happy about it? Nintendo. The Japanese company threw away their money in a project that was ambitious, but didn’t deliver on its promise.

Now, you have the chance to learn from their mistakes. Make sure your VR program delivers presence—without killing your budget in the process.

Read the full article: Virtual Reality for Learning: Balancing Budgets and Presence

Interested in how SweetRush can help you with your VR project? Visit our SPARK page and learn more about our services.

VR as a Medium for Empathy: What Aerosmith Got Wrong

I was a kid when I first watched the 1993 music video for Aerosmith’s rock ballad “Amazing.”

Remember that one? A lonely, geeky-looking guy plays a video game in which he has sexy adventures with Alicia Silverstone, with whom he gets a bit obsessed (it was the nineties: of course he was obsessed with Alicia Silverstone!).

To make his experience more realistic—and his relationship with the girl more physical—he puts on gloves and a headset and, essentially, steps into virtual reality (VR), a digital environment in which he can have his dream girl for himself.

That was my first “encounter”—if you can actually call it that—with VR. Little did it matter how goofy or inaccurately the video actually showcased the technology; that was the first time I thought to myself, “Wow, it’d be cool if we could walk into a video game.”

25 years later, we can actually do that. It’s pretty amazing to ponder the potential of VR beyond the hormone-filled, futuristic dreams shown in Aerosmith’s video. VR, along with other forms of technology—such as augmented reality and the Internet of Things—are making a splash not just in entertainment, but in other areas as well, such as Learning and Development.

Now imagine instead of Aerosmith’s lonely, isolated guy using VR to hook up with a virtual, made-up girl, it was a male professional walking in the shoes of his female counterparts and experiencing situations of bias and discrimination. It might be tougher to fit with the song lyrics, but we can envision this take having a more meaningful impact, especially today.

And, the band would be highlighting one of the most compelling uses of VR: using the technology to create and build empathy.

In an article recently published on Training Industry’s site (Developing Employee Empathy Using Virtual Reality), author Taryn Oesch details how organizations like the United Nations and The New York Times have recently used VR to stimulate empathy.

The article then asks, “Should companies do the same for their employees?” John Carlos Lozano, Chief Creative Officer at SweetRush—who was quoted on the article—believes so.

Lozano shared the story of a VR project developed by SweetRush for a client who needed a virtual hotel for its corporate employees. In the VR experience, people could actually experience what working in a hotel is like.

“(Corporate employees) don’t understand what those people’s jobs are like, yet they are making decisions for those people day in and day out,” said Lozano. By virtually working at a front desk or cleaning a guest room, employees were able to develop empathy for their colleagues and, as a result, make better decisions in the future.

In other words, VR gives users the unique experience of actually walking in someone else’s shoes. Users can then have a better understanding of what others go through, thus developing empathy toward them.

For empathy to develop, however, virtual reality has to be done right. To learn how to build effective, VR experiences that align with strategic business objectives and to read more about SweetRush’s approach to VR, check out Taryn’s article and read more about VR on our website.