Two learning solutions produced by SweetRush in collaboration with its clients were honored with Awards for Excellence in this writing- and communications-focused competition.
San Francisco, Calif., August 7, 2017 — The results of the 29th Annual APEX Awards for Publication Excellence have been announced, and SweetRush was named the winner of two Awards of Excellence in the category of Electronic Media – Education & Training.
One winning learning solution, designed in collaboration with Bridgestone Americas, was a scenario-based game that helped tire sales associates master their skills and be successful in their jobs. The other winner, an educational and motivational animated video created for hospitality training, resulted from a creative partnership with Hilton.
“The creation of effective learning solutions is really a team effort. Eye-catching visuals and great functionality have to work in concert with strong, engaging writing and communications,” said Arturo Schwartzberg, SweetRush Cofounder and Chairman. “Being recognized for excellence at the APEX Awards is a tribute to the creativity and expertise of our instructional designers, scriptwriters, and copy editors, who share the challenge of addressing the learning objectives, inspiring and motivating the audience to engage with the learning, and delivering the highest-quality work to our clients.”
APEX 2017, the 29th Annual Awards for Publication Excellence Competition, is an international contest that recognizes outstanding publications ranging from newsletters and magazines to annual reports, brochures, and websites. APEX competition officials said that “the awards were based on excellence in graphic design, quality of editorial content, and the success of the entry in conveying the message and achieving overall communications effectiveness.”
Awards were offered in 100 individual categories that fell within 11 main categories that included newsletters; magazines, journals, and tabloids; annual reports; print media; electronic media; social media; websites; campaigns, programs, and plans; writing; design and illustration; and one-of-a-kind publications.
Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mind-sets and behavior. You can help an organization grow, change, prosper, and thrive. The passionate pursuit of this expertise and the development of these tools have been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.
SweetRush’s focus on team culture and mastery of performance improvement is reflected in loyal clients, a near-zero turnover of teammates, a 15-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.
Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. Cultural creativity empowers our clients to create the conditions that energize and empower their people and unleash the energy in their teams. Our Talent Solutions team applies the lens of creativity, building upon its unique knowledge of talent, team building, and learning and development, to craft a unique solution for clients who need the best temporary staff to augment their team. We apply the creative lens to all things, from project management to our treatment of our teammates, clients, and the planet.
We are over 100 people strong and have been in business since 2001. Every day, we give thanks for the trust of our world-class clients. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom training and the gamut of custom-developed eLearning modalities.
About the APEX Awards
The APEX Awards for Publication Excellence is an annual competition for publishers, editors, writers, and designers who create print, web, electronic, and social media. Communications Concepts, Inc., the sponsor of the APEX Awards, advises professionals who write, edit, and manage business communications on best strategies and practices. Communications Concepts also publishes business communication reports, including Writer’s Web Watch, an e-report for professional communicators, and special reports on topics such as corporate writing and web publishing.