One of only 6% of 1,100 submissions to be awarded a top prize, SweetRush’s winning campaign demonstrates results-oriented, education-based marketing communication.
San Francisco, Calif., October 17, 2016 – SweetRush is a Platinum award winner in the “Education Marketing” category in the Summit Marketing Effectiveness Award competition. The award recognizes SweetRush’s work with Bridgestone Americas in developing a holistic, education-based marketing program for extended-enterprise sales associates.
“Education marketing is still a relatively new field that has largely been the purview of agencies. What’s different about SweetRush is our ability to combine agency-level creative with the art and science of instructional design. The result is education-based marketing that’s both engaging—including branding, 3-D, and gamification—and truly effective,” said Arturo Schwartzberg, Co-founder and Chairman of SweetRush, Inc.
The Summit Marketing Effectiveness Award (Summit MEA) responds to a common need in the marketing and advertising sector: to acknowledge the contribution of results and messaging, and the achievement of the marketer’s business goals. The Summit MEA is unique to other award programs because it reinforces that the goal of marketing communications is to change, influence, or reinforce an audience’s knowledge, attitudes, or beliefs. Using this premise as a basis for its judging criteria, the competition is becoming a true arbiter of marketing communication effectiveness.
During the 2016 event, judges analyzed submissions and selected only 6 percent to receive the top spots. A truly international competition, the Summit MEA received submissions from the following twelve countries: Australia, Canada, England, Hungary, India, Nigeria, Philippines, Singapore, Republic of Korea, South Africa, Turkey, United Arab Emirates, United States, and Wales.
“Distinguishing between creativity and effectiveness is a difficult task, so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”
Dream for a moment that you have the expertise and tools to positively impact the lives of others. You can affect mindsets and behavior. You can help a business grow, change, prosper, and thrive. The passionate pursuit of this expertise and development of these tools has been at the heart of the success SweetRush has experienced collaborating with clients who share the same dream.
SweetRush’s focus on team culture and mastery of performance improvement is reflected in a near-zero turnover of teammates, loyal clients, a 14-year track record of success, and a remarkable portfolio. Our work with clients has earned us gold awards from our peers and high ranking on the top training industry lists.
Every solution we deliver is infused with creativity. Instructional creativity allows us to discover effective and unique solutions to our clients’ challenges. Artistic creativity spurs us to create visually exciting, engaging user experiences. Technical creativity allows us to embrace new capabilities and platforms as they emerge, such as gamification and mobile delivery. In our Talent Solutions service, we harness creativity and our unique knowledge of talent, team-building, and learning and development to find you the best temporary staff to augment your team. We apply the creative lens to all things, from project management to how we treat our teammates, clients, and the planet.
We are over 100 people strong and have been in business since 2001. Our deliverables span from analysis and curriculum mapping to the creation of blended training products, including live and virtual classroom and the full gamut of custom-developed e-learning modalities.
About Summit International Award & the Summit Marketing Effectiveness Award
The SIA organization was founded in 1994. Annually it conducts the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award.
The Summit Marketing Effectiveness Award recognizes and rewards companies for innovative and leading-edge creative work that uses strategy and results-based effectiveness to create solutions in today’s marketplace.
Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the SIA web site.